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Author: Clay Andres
Publisher: Rockport Pub
ISBN: 9781592530298
Category : Design
Languages : en
Pages : 350
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Book Description
A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Author: Clay Andres
Publisher: Rockport Pub
ISBN: 9781592530298
Category : Design
Languages : en
Pages : 350
Get Book Here
Book Description
A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Author: Thomas L. Williams
Publisher: Skyhorse Publishing Inc.
ISBN: 158115898X
Category : Architecture
Languages : en
Pages : 306
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Book Description
A complete compendium of materials for home design—from the familiar to the cutting edge.
Author: Anvil
Publisher: Rockport Publishers
ISBN: 1616736321
Category : Design
Languages : en
Pages : 208
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Book Description
DIVThis hardworking reference book is an invaluable tool for art directors, designers, and students working in the fashion, product, and graphic design fields, as well as anyone in the business of visual communication. The Pattern and Palette Sourcebook is a desktop library of colors and patterns that addresses the professional's real-world needs in working with harmonies and contrasts. Divided into six unique style sections, the book provides readers with 15 appropriate colors for each section, which are then incorporated into 25 different patterns shown in six or eight color variations each. This enables readers to see the dramatic effect colors have in design and helps them better understand how to use color effectively. The book also demonstrates ways of creating designs that are distinctly unique from one another yet hold together in a group. This book is a must have for designers of all disciplines and experience levels. /div
Author: Charlotte Fiell
Publisher: Goodman Publishers
ISBN: 9781783130160
Category : Graphic artists
Languages : en
Pages : 512
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Book Description
Graphic Design Sourcebook surveys the visually stunning, thought-provoking work of 100 groundbreaking practitioners, with projects ranging from websites, apps, banner ads, and infographics to social-issue posters, corporate branding, and interactive media. Every entry includes a biography and a short précis of the creator's approach, written by the designer. An introduction assesses the status of graphic design in our increasingly digitized world and offers predictions of its future trajectory.
Author: Henry Dreyfuss
Publisher: John Wiley & Sons
ISBN: 9780471288725
Category : Reference
Languages : en
Pages : 296
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Book Description
"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.
Author: Rule29
Publisher: Rockport Publishers
ISBN: 1616738936
Category : Design
Languages : en
Pages : 242
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Book Description
This innovative collection features the most current and best work by top designers worldwide. The “go-to” sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.
Author: William McLean
Publisher: Routledge
ISBN: 100040899X
Category : Architecture
Languages : en
Pages : 193
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Book Description
How do we design in a climate emergency? A new social and ecological prerogative demands appropriate material choices, a re-invention of construction and evolving building programmes that look at lifecycle, embodied energy and energy use. Highly illustrated with practical information and simple explanations for design ideas, this book is the perfect introduction to sustainable design for architecture students. It presents key concepts in relation to the embodied energy of construction, material properties and environmental performance of buildings in an accessible way. In explaining the principles and technologies by which we heat, cool, moderate and mitigate, it demystifies environmental design as a technical exercise and enables students to create sustainable buildings with impact. Keep this sourcebook with you. Features: Amphibious House (Baca Architects), Ashen Cabin (HANNAH), Bunhill 2 Energy Centre (Ramboll, Cullinan Studio, McGurk Architects and Colloide), Cork House (Matthew Barnett Howland, Oliver Wilton and Dido Milne), Dymaxion House (Richard Buckminster Fuller), Eastgate Centre (Mick Pearce), Neuron Pod (Will Alsop – aLL Design and AKT II), Quik House (Adam Kalkin) and Tension Pavilion (StructureMode and Weber Industries). Covers: Acoustics, bamboo construction, biopolymer, bioremediation, CLT, climatic envelope, computational fluid dynamics, earthen architecture, fabric formwork, hempcrete, insulation, mycelium biofabrication, paper construction, passive solar heating, pneumatic structures, solar geometry, tensegrity structures, thermal mass and more.
Author: Jaeil Lee
Publisher: A&C Black
ISBN: 1609018567
Category : Design
Languages : en
Pages : 487
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Book Description
This comprehensive compilation presents technical design processes and industry standards that reflect current apparel production and manufacturing practices. The authors provide a holistic perspective of the role of technical design in apparel production, including such considerations as selection of fabrics, finding seasonal fashion trends, garment construction, and fit evaluation, all in the context of meeting the needs of the target consumer with cost-effective decisions.
Author: Matthew Healey
Publisher: HOW Books
ISBN: 9781440310331
Category : Design
Languages : en
Pages : 0
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Book Description
Logo design continues to be in the top most popular categories for graphic design books. Shows successful international logo solutions Provides useful and practical information that designers can apply to their own work Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. "Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.
Author: Matthias C. Hühne
Publisher:
ISBN: 9783981655025
Category : Advertising
Languages : en
Pages : 0
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Book Description
Collector's Limited Edition A super stylish journey: The ultimate sourcebook for the best airline graphic design presented in a handcrafted, aluminum covered clamshell caseArguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the "golden age of flying." It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. Created by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Airline Visual Identity 1945-1975 was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The clamshell case, also designed by Yvonne Quirmbach and limited to an edition of 999, was handcrafted in Berlin, Germany and features a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s.
