Author: Melvyn Stokes
Publisher: British Film Institute
ISBN: 9780851707396
Category : Performing Arts
Languages : en
Pages : 0
Book Description
Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Identifying Hollywood's Audiences
Author: Melvyn Stokes
Publisher: British Film Institute
ISBN: 9780851707396
Category : Performing Arts
Languages : en
Pages : 0
Book Description
Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Publisher: British Film Institute
ISBN: 9780851707396
Category : Performing Arts
Languages : en
Pages : 0
Book Description
Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Identifying Hollywood's Audiences
Author: Melvyn Stokes
Publisher: British Film Institute
ISBN:
Category : Performing Arts
Languages : en
Pages : 224
Book Description
No Marketing Blurb
Publisher: British Film Institute
ISBN:
Category : Performing Arts
Languages : en
Pages : 224
Book Description
No Marketing Blurb
Hollywood Hype and Audiences
Author: Thomas Austin
Publisher: Manchester University Press
ISBN: 9780719057755
Category : Performing Arts
Languages : en
Pages : 270
Book Description
This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Publisher: Manchester University Press
ISBN: 9780719057755
Category : Performing Arts
Languages : en
Pages : 270
Book Description
This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Rating the Audience
Author: Mark Balnaves
Publisher: A&C Black
ISBN: 1849664617
Category : Social Science
Languages : en
Pages : 224
Book Description
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Publisher: A&C Black
ISBN: 1849664617
Category : Social Science
Languages : en
Pages : 224
Book Description
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Audience Evolution
Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231150350
Category : Business & Economics
Languages : en
Pages : 266
Book Description
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Publisher: Columbia University Press
ISBN: 0231150350
Category : Business & Economics
Languages : en
Pages : 266
Book Description
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Audience-ology
Author: Kevin Goetz
Publisher: Simon and Schuster
ISBN: 1982186747
Category : Biography & Autobiography
Languages : en
Pages : 240
Book Description
Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Publisher: Simon and Schuster
ISBN: 1982186747
Category : Biography & Autobiography
Languages : en
Pages : 240
Book Description
Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
American Audiences on Movies and Moviegoing
Author: Tom Stempel
Publisher: University Press of Kentucky
ISBN: 0813149401
Category : Performing Arts
Languages : en
Pages : 297
Book Description
A unique perspective on half a century of American cinema—from the audience's point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and moviegoing in the respondents' own words—words that surprise, amuse, and irritate. The moviegoers respond: "Big bad plane, big bad motorcycle, and big bad Kelly McGillis."—On Top Gun "All I can recall were the slave girls and the Golden Calf sequence and how it got me excited. My parents must have been very pleased with my enthusiasm for the Bible."—On why a seven-year-old boy stayed up to watch The Ten Commandments "I learned the fine art of seduction by watching Faye Dunaway smolder."—A woman's reaction to seeing Bonnie and Clyde "At age fifteen Jesus said he would be back, he just didn't say what he would look like."—On E.T. "Quasimodo is every seventh grader."—On why The Hunchback of Notre Dame should play well with middle-schoolers "A moronic, very 'Hollywoody' script, and a bunch of dancing teddy bears."—On Return of the Jedi "I couldn't help but think how Mad magazine would lampoon this." —On The Exorcist
Publisher: University Press of Kentucky
ISBN: 0813149401
Category : Performing Arts
Languages : en
Pages : 297
Book Description
A unique perspective on half a century of American cinema—from the audience's point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and moviegoing in the respondents' own words—words that surprise, amuse, and irritate. The moviegoers respond: "Big bad plane, big bad motorcycle, and big bad Kelly McGillis."—On Top Gun "All I can recall were the slave girls and the Golden Calf sequence and how it got me excited. My parents must have been very pleased with my enthusiasm for the Bible."—On why a seven-year-old boy stayed up to watch The Ten Commandments "I learned the fine art of seduction by watching Faye Dunaway smolder."—A woman's reaction to seeing Bonnie and Clyde "At age fifteen Jesus said he would be back, he just didn't say what he would look like."—On E.T. "Quasimodo is every seventh grader."—On why The Hunchback of Notre Dame should play well with middle-schoolers "A moronic, very 'Hollywoody' script, and a bunch of dancing teddy bears."—On Return of the Jedi "I couldn't help but think how Mad magazine would lampoon this." —On The Exorcist
Cinema, Audiences and Modernity
Author: Daniel Biltereyst
Publisher: Routledge
ISBN: 1136642005
Category : History
Languages : en
Pages : 226
Book Description
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Publisher: Routledge
ISBN: 1136642005
Category : History
Languages : en
Pages : 226
Book Description
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
The Classical Hollywood Reader
Author: Steve Neale
Publisher: Routledge
ISBN: 113572007X
Category : Performing Arts
Languages : en
Pages : 484
Book Description
The Classical Hollywood Reader brings together essential readings to provide a history of Hollywood from the 1910s to the mid 1960s. Following on from a Prologue that discusses the aesthetic characteristics of Classical Hollywood films, Part 1 covers the period between the 1910s and the mid-to-late 1920s. It deals with the advent of feature-length films in the US and the growing national and international dominance of the companies responsible for their production, distribution and exhibition. In doing so, it also deals with film making practices, aspects of style, the changing roles played by women in an increasingly business-oriented environment, and the different audiences in the US for which Hollywood sought to cater. Part 2 covers the period between the coming of sound in the mid 1920s and the beginnings of the demise of the `studio system` in late 1940s. In doing so it deals with the impact of sound on films and film production in the US and Europe, the subsequent impact of the Depression and World War II on the industry and its audiences, the growth of unions, and the roles played by production managers and film stars at the height of the studio era. Part 3 deals with aspects of style, censorship, technology, and film production. It includes articles on the Production Code, music and sound, cinematography, and the often neglected topic of animation. Part 4 covers the period between 1946 and 1966. It deals with the demise of the studio system and the advent of independent production. In an era of demographic and social change, it looks at the growth of drive-in theatres, the impact of television, the advent of new technologies, the increasing importance of international markets, the Hollywood blacklist, the rise in art house imports and in overseas production, and the eventual demise of the Production Code. Designed especially for courses on Hollywood Cinema, the Reader includes a number of newly researched and written chapters and a series of introductions to each of its parts. It concludes with an epilogue, a list of resources for further research, and an extensive bibliography.
Publisher: Routledge
ISBN: 113572007X
Category : Performing Arts
Languages : en
Pages : 484
Book Description
The Classical Hollywood Reader brings together essential readings to provide a history of Hollywood from the 1910s to the mid 1960s. Following on from a Prologue that discusses the aesthetic characteristics of Classical Hollywood films, Part 1 covers the period between the 1910s and the mid-to-late 1920s. It deals with the advent of feature-length films in the US and the growing national and international dominance of the companies responsible for their production, distribution and exhibition. In doing so, it also deals with film making practices, aspects of style, the changing roles played by women in an increasingly business-oriented environment, and the different audiences in the US for which Hollywood sought to cater. Part 2 covers the period between the coming of sound in the mid 1920s and the beginnings of the demise of the `studio system` in late 1940s. In doing so it deals with the impact of sound on films and film production in the US and Europe, the subsequent impact of the Depression and World War II on the industry and its audiences, the growth of unions, and the roles played by production managers and film stars at the height of the studio era. Part 3 deals with aspects of style, censorship, technology, and film production. It includes articles on the Production Code, music and sound, cinematography, and the often neglected topic of animation. Part 4 covers the period between 1946 and 1966. It deals with the demise of the studio system and the advent of independent production. In an era of demographic and social change, it looks at the growth of drive-in theatres, the impact of television, the advent of new technologies, the increasing importance of international markets, the Hollywood blacklist, the rise in art house imports and in overseas production, and the eventual demise of the Production Code. Designed especially for courses on Hollywood Cinema, the Reader includes a number of newly researched and written chapters and a series of introductions to each of its parts. It concludes with an epilogue, a list of resources for further research, and an extensive bibliography.
Teenage Audiences and British Period Drama
Author: Shelley Anne Galpin
Publisher: Springer Nature
ISBN: 3031583191
Category :
Languages : en
Pages : 227
Book Description
Publisher: Springer Nature
ISBN: 3031583191
Category :
Languages : en
Pages : 227
Book Description