Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada PDF full book. Access full book title Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada by Dr. Charles O. Usigbe. Download full books in PDF and EPUB format.
Author: Dr. Charles O. Usigbe
Publisher: Xlibris Corporation
ISBN: 1483636755
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude of search engine optimization marketing strategies commonly used in business. It is a mixed research which employs the use of literature review as well as a survey.
Author: Dr. Charles O. Usigbe
Publisher: Xlibris Corporation
ISBN: 1483636755
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude of search engine optimization marketing strategies commonly used in business. It is a mixed research which employs the use of literature review as well as a survey.
Author: Pavel V. Trifonov
Publisher: Springer Nature
ISBN: 3030942457
Category : Technology & Engineering
Languages : en
Pages : 762
Get Book Here
Book Description
This book includes the papers presented at the II International Applied Research Conference “Operations and Project Management: Strategies and Trends” and the International Research Conference “Management in Financial Economy” held in Rostov-on-Don on May 19–20, 2021 within the framework of the South Russia Business Education Forum. The articles included in the book present a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project management, development of technologies for business process and supply chain management, development trends in financial economy discussed both on a global scale and in the context of sustainable socio-economic development at the meso-level of regions and industries, which not only reveals the nature of the ongoing processes, but also demonstrates their specifics in industry, agriculture, service industry in Russia, CIS countries, Europe, and China. Particular attention is paid to business education in the new economic realities. The polemical focus of the above-mentioned issues in conjunction with the accuracy of the presented analytics makes it possible to come to unconventional, though practically realizable solutions.
Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1844
Get Book Here
Book Description
Author: Dr. Charles O. Usigbe
Publisher: Xlibris Corporation
ISBN: 1479778958
Category : Business & Economics
Languages : en
Pages : 87
Get Book Here
Book Description
Small businesses are the backbone of any economy. Although big transnational firms are associated with economies of scale, efficiencies, prestige and good payscales, it is the small firms that are the largest employers in terms of numbers, and are known for their flexibility and responsiveness in meeting consumer demands. This research focuses on seeking out promotional strategies that can help small businesses in Nevada which is a hub for small businesses in America. In order to find suitable strategies that can enable small businesses to compete in an industry that has come to be dominated by big firms, a multiple case study method has been used. The multiple case study method has helped to determine useful strategies that small firms can use in competing in the retail industry, an industry that has come to be dominated by the big players. An in-depth study, of multiple cases that are focused on the state of Nevada has yielded that small businesses face many issues that are in-house that need to be resolved before the businesses embark on a journey to market themselves better
Author: Francis Buttle
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
Get Book Here
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author: Robert G. Cross
Publisher: Crown Currency
ISBN: 0307788989
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 436
Get Book Here
Book Description
![Black America [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/yuPNEAAAQBAJ?fife=w80-h100)
Author: Alton Hornsby Jr.
Publisher: Bloomsbury Publishing USA
ISBN: 1573569763
Category : Social Science
Languages : en
Pages : 1031
Get Book Here
Book Description
This two-volume encyclopedia presents a state-by-state history of African Americans in the 50 states and the District of Columbia. African American populations are established in every area of the United States, including Hawaii and Alaska (more than10 percent of the population of Fairbanks, Alaska, is African American). Black Americans have played an invaluable role in creating our great nation in myriad ways, including their physical contributions and labor during the slavery era; intellectually, spiritually, and politically; in service to our country in military duty; and in areas of popular culture such as music, art, sports, and entertainment. The chapters extend chronologically from the colonial period to the present. Each chapter presents a timeline of African American history in the state, a historical overview, notable African Americans and their pioneering accomplishments, and state-specific traditions or activities. This state-by-state treatment of information allows readers to take pride in what happened in their state and in the famous people who came from their state.
Author:
Publisher:
ISBN:
Category : Hotel management
Languages : en
Pages : 780
Get Book Here
Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
