Author: Chip Heath
Publisher: Editorial Almuzara
ISBN: 8483566184
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Ideas que pegan
Author: Chip Heath
Publisher: Editorial Almuzara
ISBN: 8483566184
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Publisher: Editorial Almuzara
ISBN: 8483566184
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Ideas que pegan
Author: Chip Heath
Publisher:
ISBN:
Category : Contagion (Social psychology)
Languages : es
Pages :
Book Description
Publisher:
ISBN:
Category : Contagion (Social psychology)
Languages : es
Pages :
Book Description
Ideas que pegan
Author: Chip Heath
Publisher: Lid Pub Incorporated
ISBN: 9788483565834
Category : Business & Economics
Languages : es
Pages : 297
Book Description
Prólogo de Rafa Antón Agradecimientos Introducción. ¿Qué se pega? 1. Simple 2. Unívocamente inesperado 3. Concreto 4. Creíble 5. Emotivo 6. Sucesión de hechos Epílogo. Lo que realmente pega Guía para crear ideas que peguen
Publisher: Lid Pub Incorporated
ISBN: 9788483565834
Category : Business & Economics
Languages : es
Pages : 297
Book Description
Prólogo de Rafa Antón Agradecimientos Introducción. ¿Qué se pega? 1. Simple 2. Unívocamente inesperado 3. Concreto 4. Creíble 5. Emotivo 6. Sucesión de hechos Epílogo. Lo que realmente pega Guía para crear ideas que peguen
Upstream
Author: Dan Heath
Publisher: Simon and Schuster
ISBN: 1982134747
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
Publisher: Simon and Schuster
ISBN: 1982134747
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
Marielitos, Balseros and Other Exiles
Author: Cecilia Rodríguez Milanés
Publisher: Ig Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 204
Book Description
A panoramic portrait of the Cuban American community, Marielitos, Balseros and Other Exiles shares the joys, tragedies and amazing resilience of the Cuban immigrants who arrived in the US via the Mariel boat lift of 1980 and the rafters (balseros) who came in the years afterwards. The stories in this debut collection reveal the full social, economic and emotional scope of the immigration experience - from the repression experienced in Cuba to the discrimination faced in the US and the struggles to build new lives. An arresting work.
Publisher: Ig Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 204
Book Description
A panoramic portrait of the Cuban American community, Marielitos, Balseros and Other Exiles shares the joys, tragedies and amazing resilience of the Cuban immigrants who arrived in the US via the Mariel boat lift of 1980 and the rafters (balseros) who came in the years afterwards. The stories in this debut collection reveal the full social, economic and emotional scope of the immigration experience - from the repression experienced in Cuba to the discrimination faced in the US and the struggles to build new lives. An arresting work.
Playing with Books
Author: Jason Thompson
Publisher: Quarto Publishing Group USA
ISBN: 1616738588
Category : Crafts & Hobbies
Languages : en
Pages : 153
Book Description
A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.
Publisher: Quarto Publishing Group USA
ISBN: 1616738588
Category : Crafts & Hobbies
Languages : en
Pages : 153
Book Description
A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.
What to Do When You Feel Like Hitting
Author: Cara Goodwin PhD
Publisher: Sourcebooks, Inc.
ISBN: 1638076731
Category : Family & Relationships
Languages : en
Pages : 50
Book Description
Teach toddlers safe ways to express big feelings Toddlers are still learning how to speak, socialize, and understand their emotions. It's common for them to react with their hands when they get frustrated—but hitting is never okay. What to Do When You Feel Like Hitting helps toddlers understand why hitting is not allowed and shows them how to react to their feelings with actions that are safe and kind. This illustrated entry into no hitting books for toddlers features: Alternatives to hitting—Kids will learn how to use "gentle hands" to squeeze a stuffed animal when they feel upset, scribble a picture to get out their frustration, and practice taking deep breaths to calm down. A light touch—The language is kid-friendly and positive, encouraging toddlers to understand and communicate their feelings, not just keep their hands to themselves. Engaging illustrations—Big, beautiful pictures help kids see the ideas in action and keep their attention on the page. Get the best in no hitting books for toddlers with a storybook that helps them learn empathy and compassion.
Publisher: Sourcebooks, Inc.
ISBN: 1638076731
Category : Family & Relationships
Languages : en
Pages : 50
Book Description
Teach toddlers safe ways to express big feelings Toddlers are still learning how to speak, socialize, and understand their emotions. It's common for them to react with their hands when they get frustrated—but hitting is never okay. What to Do When You Feel Like Hitting helps toddlers understand why hitting is not allowed and shows them how to react to their feelings with actions that are safe and kind. This illustrated entry into no hitting books for toddlers features: Alternatives to hitting—Kids will learn how to use "gentle hands" to squeeze a stuffed animal when they feel upset, scribble a picture to get out their frustration, and practice taking deep breaths to calm down. A light touch—The language is kid-friendly and positive, encouraging toddlers to understand and communicate their feelings, not just keep their hands to themselves. Engaging illustrations—Big, beautiful pictures help kids see the ideas in action and keep their attention on the page. Get the best in no hitting books for toddlers with a storybook that helps them learn empathy and compassion.
Hasta Mañana
Author: Carolyn Wilkerson
Publisher: Five Star (ME)
ISBN: 9780786254392
Category : Fiction
Languages : en
Pages : 256
Book Description
From debut novelist Carolyn Wilkerson comes this tale of an often-ignored problem facing the American Southwest - illegal immigrants - and one mother's quest for justice in a world where no one is who they seem, and danger is everywhere.
Publisher: Five Star (ME)
ISBN: 9780786254392
Category : Fiction
Languages : en
Pages : 256
Book Description
From debut novelist Carolyn Wilkerson comes this tale of an often-ignored problem facing the American Southwest - illegal immigrants - and one mother's quest for justice in a world where no one is who they seem, and danger is everywhere.
Contagious
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Upper Saddle River, N.J. : Creative Homeowner,
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Upper Saddle River, N.J. : Creative Homeowner,
Making Numbers Count
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.