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Author: Soon Yu
Publisher: Savio Republic
ISBN: 1682615413
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Author: Soon Yu
Publisher: Savio Republic
ISBN: 1682615413
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Author: Nathan Russell
Publisher: Bloomsbury Publishing
ISBN: 1472849590
Category : Games & Activities
Languages : en
Pages : 225
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Book Description
A dieselpunk roleplaying game of action, mystery and mad science! Tomorrow City was one of the cities of the future, built to usher in a new age of prosperity, seizing upon scientific achievements at the dawn of the twentieth century. Then came the War. Radium-powered soldiers assembled, diesel-fuelled nightmares rolled off production lines, city fought city, and the world burned in atomic fire. We survived, barely. Tomorrow City still stands, an oil-stained beacon of hope, part-refuge, part-asylum. Beset by dangers from both within and without, a secret war now rages on its streets. Diesel-born monstrosities stalk the alleyways, air pirates strike from the wastelands, mad scientists continue their dark work, occultists manipulate the city's strange geometry, and secret societies plot in the shadows. Tomorrow City is a roleplaying game of dark science and dieselpunk action. Swift and simple character creation and an easy-to-learn dice pool system places the emphasis on unique personalities and the momentum of the plot. Join the Underground and fight the crime and corruption at the heart of the city. Sell your dieselpunk tech, occult knowledge, and sheer grit as troubleshooters for mysterious paymasters. Hunt down spies, saboteurs, and science-run-amok. As weary sky rangers, fringe scientists, and radium-powered veterans, you might be all that stands between a better tomorrow and no tomorrow at all.
Author: Scott McKain
Publisher: Simon and Schuster
ISBN: 1948677075
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Author: Yang Xiang
Publisher: Springer
ISBN: 3642353622
Category : Computers
Languages : en
Pages : 521
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Book Description
This book constitutes the refereed proceedings of the 4th International Symposium on Cyberspace Safety and Security (CSS 2012), held in Melbourne, Australia, in December 2012. The 30 revised full papers presented together with 7 invited talks were carefully reviewed and selected from 105 submissions. The papers cover the following topics: mobile security, cyberspace attacks and defense, security application adn systems, network and cloud security, wireless security, security protocols and models.
Author: Hamrullah
Publisher: European Alliance for Innovation
ISBN: 1631902857
Category : Social Science
Languages : en
Pages : 208
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Book Description
It is with great pleasure we introduce the proceeding of the 5th International Conference on Accounting, Management, and Economics (ICAME 2020) on The New Normal Economy. This conference has gathered researchers, academicians, and practitioners who are concerned with the topics, developing policy recommendations towards a better resilience amidst crises. The theme of the 5th International Conference on Accounting, Management, and Economics (ICAME 2020) was “The New Normal Economy: Risk-Based Decision Making in Economics, Management, and Accounting Perspectives”. The sudden and rapid emergence of the New Normal Era, particularly in business industry forces various elements in the society to challenge the conventional, and universities as the higher education institutions are no exception. It poses challenges to universities to produce graduates with ability to respond to changes, compete globally, create innovations, and quickly adapt to the vast technology advancements. With this in mind, the 5th ICAME has taken the theme The New Normal Economy: Risk-Based Decision Making in Economics, Management, and Accounting Perspectives. The conference invited speakers from academic and business practitioners who are experts in their fields to share their insights related to business and research orientation in facing the New Normal Era. The conference also invited researchers, academicians, and practitioners to participate in the Call for Papers to share their research results. The organizer hopes that the conference can stimulate various new research and discussions about New-Normal Economy that can help society and business to navigate and adapt in this pandemic era.
Author: R "Ray" Wang
Publisher: HarperCollins Leadership
ISBN: 140022487X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon. Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand. Everybody Wants to Rule the World will help you: Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time. Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain. Gain insights into what innovative companies are doing right now to position themselves in this new reality. Take your business from status quo to market leader.
Author: Anna Esposito
Publisher: Springer Science & Business Media
ISBN: 3642005241
Category : Computers
Languages : en
Pages : 362
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the COST Action 2102 and euCognition supported international school on Multimodal Signals: "Cognitive and Algorithmic Issues" held in Vietri sul Mare, Italy, in April 2008. The 34 revised full papers presented were carefully reviewed and selected from participants’ contributions and invited lectures given at the workshop. The volume is organized in two parts; the first on Interactive and Unsupervised Multimodal Systems contains 14 papers. The papers deal with the theoretical and computational issue of defining algorithms, programming languages, and determinist models to recognize and synthesize multimodal signals. These are facial and vocal expressions of emotions, tones of voice, gestures, eye contact, spatial arrangements, patterns of touch, expressive movements, writing patterns, and cultural differences, in anticipation of the implementation of intelligent avatars and interactive dialogue systems that could be exploited to improve user access to future telecommunication services. The second part of the volume, on Verbal and Nonverbal Communication Signals, presents 20 original studies devoted to the modeling of timing synchronisation between speech production, gestures, facial and head movements in human communicative expressions and on their mutual contribution for an effective communication.
Author: Johannes Roessler
Publisher: Oxford University Press
ISBN: 9780199245628
Category : Language Arts & Disciplines
Languages : en
Pages : 434
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Book Description
There has been much psychological and neurological work purporting to show that consciousness and self-awareness play no role in causing actions. The essays in this volume subject the assumptions that motivate such claims to sustained interdisciplinary scrutiny.
Author: M. C. Wittrock
Publisher: Academic Press
ISBN: 1483277313
Category : Psychology
Languages : en
Pages : 440
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Book Description
The Brain and Psychology reports on recent findings of research on the brain. The book is organized into three parts. Part I deals with the organization of the brain, including its structural and its functional organizations The discussions cover the anatomy, physiology, and chemistry of the brain; and the functional organization of the brain (the psychological and behavioral functions of structures in the spinal cord, brainstem, cerebellum, and forebrain, especially the cerebral cortex). Part II describes research on the information-processing systems of the brain. It covers attention and its motivational and emotional controls; visual perception and memory; and a model of language structures of the brain; and cerebral asymmetry in cognitive processes and individual differences in brain function. Part III relates the research on the brain to several problems in psychology as these relationships are perceived by a brain researcher, a developmental psychologist, and an educational psychologist.
Author: Richard P. Meier
Publisher: Frontiers Media SA
ISBN: 283254150X
Category : Science
Languages : en
Pages : 301
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Book Description
