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Author: Maxwell Foran
Publisher: Athabasca University Press
ISBN: 1897425058
Category : History
Languages : en
Pages : 368
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Book Description
This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Author: Maxwell Foran
Publisher: Athabasca University Press
ISBN: 1897425058
Category : History
Languages : en
Pages : 368
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Book Description
This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Author: Douglas B. Holt
Publisher: Harvard Business Press
ISBN: 1578517745
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Author: Jonathan Wells
Publisher: Simon and Schuster
ISBN: 159698533X
Category : Science
Languages : en
Pages : 251
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Book Description
Everything you were taught about evolution is wrong.
Author:
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9780756622237
Category : Folklore
Languages : en
Pages : 0
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Book Description
A collection of myths from many cultures.
Author: Michel Villette
Publisher: Cornell University Press
ISBN: 9780801475665
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Author: Nathaniel Hawthorne
Publisher:
ISBN:
Category : Mythology, Classical
Languages : en
Pages : 368
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Book Description
Author: Bill Leider
Publisher:
ISBN: 9780985256609
Category : Branding (Marketing)
Languages : en
Pages : 258
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Book Description
Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are - well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone - teachers, students, executives, entrepreneurs, employees, and others in all walks of life - can put to use to improve their cultures, their relationships and their lives.
Author: Giulia Pivetta
Publisher: Ore Cultura Srl
ISBN: 9788866483472
Category : Clothing and dress
Languages : en
Pages : 0
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Book Description
- The history and evolution of one of the most celebrated female archetypes: Lolita- Lolita incarnates the ancient myth of youth, that undeniable cult of our era, which continues to hold sway over millions of women around the world Lolita: on the cusp between fashion and cinema, childhood and adolescence, capriciousness and sensuality... The figure of the 'Lolita' embodies one of the most fascinating, but at the same time one of the most ambiguous aspects of femininity. She is womanhood in transit: the passage from childhood to adolescence, from the infantile non-sexual being to the teenager's first manifestations of fascination. While almost all girls experience this transformation, only a handful become Lolitas. Named after the eponymous novel published in France in 1955 by Vladimir Nabokov, Lolitas have a subtle appeal expressed in the forms of whims, sidelong glances, and pouts. This youthful ephemerality has been immortalized in fashion and cinema: from Kubrick to Lana del Rey, from Jane Birkin to David Hamilton, 'Lolita' has been dusted down and reshaped on countless occasions, giving rise to what is virtually a cult. This book focuses on the essence of Lolita: naiveté, impudent femininity, and petulance. It draws attention to the way that aspects of this archetypal character have continued to influence the look of millions of women all over the world, exploring the items of clothing that symbolize her and highlighting the stylists that invoke her best.
Author: Susan Nance
Publisher: University of Oklahoma Press
ISBN: 080616705X
Category : Sports & Recreation
Languages : en
Pages : 309
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Book Description
"What would rodeo look like if we took it as a record, not of human triumph and resilience, but of human imperfection and stubbornness?” asks animal historian Susan Nance. Against the backdrop of the larger histories of ranching, cattle, horses, and the environment in the West, this book explores how the evolution of rodeo has reflected rural western beliefs and assumptions about the natural world that have led to environmental crises and served the beef empire. By unearthing behind-the-scenes stories of rodeo animals as diverse individuals, this book lays bare contradictions within rodeo and the rural West. For almost 150 years, westerners have used rodeo to symbolically reenact their struggles with animals and the land as uniformly progressive and triumphant. Nance upends that view with accounts of individual animals that reveal how diligently rodeo people have worked to make livestock into surrogates for the trials of rural life in the West and the violence in its history. Western horses and cattle were more than just props. Rodeo reclaims their lived history through compelling stories of anonymous roping steers and calves who inspired reform of the sport, such as the famed but abused bucker Steamboat, and the many broncs and bulls, famous or not, who unknowingly built an industry. Rodeo is a dangerous sport that reveals many westerners as people proudly tolerant of risk and violence, and ready to impose these values on livestock. In Rodeo: An Animal History, Nance pushes past standard histories and the sport’s publicity to show how rodeo was shot through with stubbornness and human failing as much as fortitude and community spirit.
