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Author: Paul Cash
Publisher: Practical Inspiration Publishing
ISBN: 1788602501
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Author: Paul Cash
Publisher: Practical Inspiration Publishing
ISBN: 1788602501
Category : Business & Economics
Languages : en
Pages : 187
Get Book Here
Book Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Goran Krpan
Publisher: diplom.de
ISBN: 3961162328
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.
Author: Jordana Guimaraes
Publisher:
ISBN: 9781645434320
Category :
Languages : en
Pages : 104
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Book Description
It Can Be You encourages the world to become more compassionate and understand the reasons behind homelessness, rather than judge. This book tells the challenging and complex stories of forty-five fashion influencers from all over the world and how they've overcome those obstacles to be where they are today. Author Jordana Guimaraes's compassion for the homeless, combined with her experience in the fashion industry, inspired her to tell these stories to decrease the stigma surrounding homelessness. Life's circumstances have the power to uplift us or, just as easily, sink us. It Can Be You takes a transparent look into the lives of fashion influencers and homeless individuals who, when placed side by side, turn out to have many common struggles.
Author: A. Albee
Publisher: Springer
ISBN: 1137452811
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author: Heidi Taylor
Publisher: Kogan Page Publishers
ISBN: 0749481072
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Author: Dr. Shree Raman Dubey, PhD
Publisher: Notion Press
ISBN: 1638735824
Category : Business & Economics
Languages : en
Pages : 701
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Book Description
The Nature’s Wisdom is –A fallen leaf from the tree on the ground never goes back to the tree neither by itself nor by any other means or by any reasons to unite with the existing lively leaves greening the tree. v The Lesson to be learnt is that once you have been thrown out of your Character, Behaviour, Morals, Ethics, and so on , representing these lively human characteristics as leaves, your Personality is just not lost partially with this fall of any one attribute of greener leaf, but it is lost forever in totality. v The Book is a Global Campaign Drive to Humanize Management for Ethical Organizational Management Practices with an introductory insight into various NEW Managerial Ethical Excellence Models designed based on Researching, Discovering, Understanding, Training and Learning & Leading on World Leadership Wisdom Management. v Today’s Management Professionals for Managerial Ethical Excellence have to look beyond the limits of Operating an Organization. The Operations Management, the Financial Management, the Human Resources Management, each and every functions of Management needs redefining their principles of practices for establishing an Ethical Environment of Business & Management. v My request to all the World Managerial Professionals is to Awake Arise Act Work Intuitionally Spiritually Divinely Opening Mind Improving the Organizational Management Practices for unconditionally transforming it into an Ethical System globally in the World of Businesses. v Make “WISDOM”, a core area of Functions of Management. Wisdom is Essential in the chain of planning, organizing, commanding, and controlling and so on in the Management System. v Wisdom is Worthiness .It is a process of integrating all the essential and desirable personal traits of an individual towards accomplishing the operational objectives of an organization by right means. v The World Leadership Wisdom Management which evolved on its own for Managing of the Outbreak COVID-19 Global Pandemic Worldwide will certainly go down in the pages of History in Golden letters as one of the Biggest Management Challenges of 21st Century. v It is time for The Globalization of Humanity in Business & Management. Let us Humanize the Philosophy of Management!
Author: Nigel Oseland
Publisher: Routledge
ISBN: 1000448681
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book begins by outlining the common design mistakes with the modern open plan office and the industry focus on cost that has resulted in the ill-fated Workplace Zoo. The requirements of office-based workers according to psychological theory and research are then explained. Dr Oseland references historical studies in psychophysics to describe how to design environmental conditions (acoustics, lighting, temperature, indoor air quality) that enhance performance by supporting basic physiological needs. More contemporary research in environmental psychology investigates how cognition affects our interpretation and response to physical stimuli depending on personality, context, attitude and other personal factors. This in turn informs individual requirements for the environmental conditions as well as group needs. Studies in evolutionary psychology and biophilia are also referenced. The latter part of the book turns to workplace solutions and focuses on how to plan, design and manage offices to accommodate our innate human needs now and in the future. The importance of designing for inclusivity is also recognised, including accommodating cultural, gender and generational differences along with designing spaces for neurodiversity. Dr Oseland’s proposed workplace solution the Landscaped Office is a revived and revised version of Bürolandschaft with a contemporary twist. The impact of workplace trends, such as agile working and hot-desking, is also explored and found to complement the workplace solution, resulting in the Agile Landscaped Office. This book is key reading for professionals, and post-graduate students, in business, interior design, architecture, surveying, facilities management, building services engineering, HR and organisational or environmental psychology.
Author: Bryan Kramer
Publisher:
ISBN: 9781640079335
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Author: Samantha Stone
Publisher:
ISBN: 9781937985882
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.
