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ISBN: 9780123489500
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Languages : en
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![How Voters Decide. A Longitudinal Study of Political Attitudes and Voting Extending Over Fifteen Years. [Authors] PDF](https://books.google.com/books/content/images/frontcover/rwXYzwEACAAJ?fife=w80-h100)
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ISBN: 9780123489500
Category :
Languages : en
Pages : 0
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Author: Hilde T. Himmelweit
Publisher: Academic Press
ISBN:
Category : Political Science
Languages : en
Pages : 300
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Author: Hilde T. Himmelweit
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 304
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Author: Hilde T. Himmelweit
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
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Author: Hilde Therese Himmelweit
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 283
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Author: Christopher T. Owens
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Category :
Languages : en
Pages :
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This dissertation investigates the important role attitudes play in determining the participation levels of a large number of Americans. Over the past 30 years the prominent theories in the political participation literature have stressed the importance of socioeconomic status in explaining voter turnout. More recently, some have suggested that voting is a habit that most Americans acquire over their lifetimes. I contend that this previous work is incomplete in that it overlooks a large segment of the public that I describe as sporadic voters. Using National Election Study panel data from the early 1970s and 1990s, I find that neither socioeconomic status nor habit explains the voting behavior of sporadic voters. Sporadic voters decide to participate in elections based on their political attitudes at the time of any given election. If they have stronger partisan attachments, greater campaign interest or more external efficacy sporadic voters will be more likely to show up at the polls regardless of changes in education, age or income.
Author: Frank Biocca
Publisher: Routledge
ISBN: 1135437572
Category : Language Arts & Disciplines
Languages : en
Pages : 265
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Author: Market Research Society
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 780
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Author: Keith Robbins
Publisher: Oxford University Press
ISBN: 9780198224969
Category : Great Britain
Languages : en
Pages : 962
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Containing over 25,000 entries, this unique volume will be absolutely indispensable for all those with an interest in Britain in the twentieth century. Accessibly arranged by theme, with helpful introductions to each chapter, a huge range of topics is covered. There is a comprehensiveindex.
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Category : Australasia
Languages : en
Pages : 1102
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