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Author: Francisco Valle
Publisher: iUniverse
ISBN: 0595287298
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
The California Gold Rush of the 1850's produced great financial rewards for those visionaries who anticipated the needs of a promising market. We are currently at the beginning of another great business phenomenon: The Hispanic Gold RushT of the 21st century. Organizations have made the penetration of the Hispanic market a key component of their strategic growth plans, and are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many organizations have experienced only limited success. How to Win The Hispanic Gold RushT explains how to succeed in marketing to Hispanics, presents key demographic data and cultural factors about the Hispanic population, and provides practical tools to help organizations better direct their resources. In addition, it describes four steps that can be implemented to significantly increase the penetration of this important ethnic market. To learn more about this book please, visit: www.HispanicGoldRush.com
Author: Francisco Valle
Publisher: iUniverse
ISBN: 0595287298
Category : Business & Economics
Languages : en
Pages : 114
Get Book Here
Book Description
The California Gold Rush of the 1850's produced great financial rewards for those visionaries who anticipated the needs of a promising market. We are currently at the beginning of another great business phenomenon: The Hispanic Gold RushT of the 21st century. Organizations have made the penetration of the Hispanic market a key component of their strategic growth plans, and are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many organizations have experienced only limited success. How to Win The Hispanic Gold RushT explains how to succeed in marketing to Hispanics, presents key demographic data and cultural factors about the Hispanic population, and provides practical tools to help organizations better direct their resources. In addition, it describes four steps that can be implemented to significantly increase the penetration of this important ethnic market. To learn more about this book please, visit: www.HispanicGoldRush.com
Author: Tomás Roberto Jiménez
Publisher: Univ of California Press
ISBN: 0520261410
Category : Science
Languages : en
Pages : 367
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Book Description
"Without a doubt, Tomas Jimenez has written the single most important contemporary academic study on Mexican American assimilation. Clear-headed, crisply written, and free of ideological bias, Replenished Ethnicity is an extraordinary breakthrough in our understanding of the largest immigrant group in the history of the United States. Bravo!"--Gregory Rodriguez, author of Mongrels, Bastards, Orphans, and Vagabonds: Mexican Immigration and the Future of Race in America "Tomas Jimenez's Replenished Ethnicity brilliantly navigates between the two opposing perils in the study of Mexican Americans--pessimistically overracializing them or optimistically overassimilating them. This much-needed and gracefully written book illuminates the on-the-ground situations of the later generations of this key American group, insightfully identifying and analyzing the unique factor operating in its case: more or less continuous immigration for more than a century. Jimenez's work provides a landmark for all future studies of Latin American incorporation into U.S. society."--Richard Alba, author of Remaking the American Mainstream "Tomas Jimenez's study adds a much-needed but long absent element to our understanding of how immigration contributes to the construction and reproduction of Mexican American ethnicity even as it continuously evolves. His work provides useful and needed detail that are absent even from the most reliable surveys."--Rodolfo de la Garza, Columbia University "In a masterful piece of social science, Tomas Jimenez debunks allegations about slow social and cultural assimilation of Mexican Americans through a richly textured ethnographic account of Mexican Americans' lived experiences in two communities with distinct immigration experiences. Population replenishment via immigration, he claims, maintains distinctiveness of established Mexican origin generations via infusion of cultural elixir-in varying doses over time and place. Ironically, it is the vast heterogeneity of Mexican Americans-generational depth, socioeconomic, national origin and legal-that both contributes to the population's ethnic uniqueness and yet defies singular theoretical frameworks. Jimenez's page-turner uses the Mexican American ethnic prism to re-interpret the U.S. ethnic tapestry and revise the canonical view of assimilation. Replenished Ethnicity sets a high bar for second generation scholarship about Mexican Americans."--Marta Tienda, The Office of Population Research at Princeton University
Author: John Rollin Ridge
Publisher: Graphic Arts Books
ISBN: 1513288431
Category : Fiction
Languages : en
Pages : 111
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Book Description
The Life and Adventures of Joaquin Murieta (1854) is a novel by John Rollin Ridge. Published under his birth name Yellow Bird, from Cheesquatalawny in Cherokee, The Life and Adventures of Joaquin Murieta was the first novel from a Native American author. Despite its popular success worldwide—the novel was translated into French and Spanish—Ridge’s work was a financial failure due to bootleg copies and widespread plagiarism. Recognized today as a groundbreaking work of nineteenth century fiction, The Life and Adventures of Joaquin Murieta is a powerful novel that investigates American racism, illustrates the struggle for financial independence among marginalized communities, and dramatizes the lives of outlaws seeking fame, fortune, and vigilante justice. Born in Mexico, Joaquin Murieta came to California in search of gold. Despite his belief in the American Dream, he soon faces violence and racism from white settlers who see his success as a miner as a personal affront. When his wife is raped by a mob of white men and after Joaquin is beaten by a group of horse thieves, he loses all hope of living alongside Americans and turns to a life of vigilantism. Joined by a posse of similarly enraged Mexican-American men, Joaquin becomes a fearsome bandit with a reputation for brutality and stealth. Based on the life of Joaquin Murrieta Carrillo, also known as The Robin Hood of the West, The Life and Adventures of Joaquin Murieta would serve as inspiration for Johnston McCulley’s beloved pulp novel hero Zorro. With a beautifully designed cover and professionally typeset manuscript, this edition of John Rollin Ridge’s The Life and Adventures of Joaquin Murieta is a classic work of Native American literature reimagined for modern readers.
Author: Johanna Pink
Publisher: Cambridge Scholars Publishing
ISBN: 1527556638
Category : Political Science
Languages : en
Pages : 348
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Book Description
In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies—Middle Eastern, South-East Asian, as well as diasporic ones—have undergone in the past few decades.
Author: Joseph Robert Conlin
Publisher:
ISBN:
Category : Cooking
Languages : en
Pages : 278
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Book Description
Author: Maury Dean
Publisher: Algora Publishing
ISBN: 0875862071
Category : Music
Languages : en
Pages : 728
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Book Description
This monster Rock-n-Roll survey focuses on the songs and the vibrant personalities who create them, for college audiences and the general public. Dean published the world's first history of Rock in 1966. Here, in his ebullient style, he buzzes through piles of musical singles from the whole last half century, describing what is fun about each major and minor hit, pointing out what elements were exciting or new or significant in the development of musical styles. He relates some tantalizing tidbits about the earlier musical heritage that artists have drawn upon in crafting ever more amazing evolutions of rock music. This snappy, witty and informative album has universal appeal, doubling as a coffee-table trivia treasure and a college-level popular music history text. It includes hundreds of photos, chapter questions, and an extensive index. Reader-friendly and informationally complete, it covers soft rock, heavy metal, rhythm & blues, country rock and classic oldies, all with tender loving care, for the specialist and casual listener alike. Its mini-portraits of the artists who move so many hearts (and feet), the photos and the insightful sound bites get to the essence of each song and each musician's contribution to the music of our age. The single-song focus makes the book unique. It's a playlist for R'n'R professors and the general public, written with a collegiate vocabulary, tight organization and a respect for all. "Hearing Elvis for the first time was like busting out of jail." - Bob Dylan That being said, no one is being incited, here, to bust out of jail or to emulate the quixotic habits of rock stars. "There's nothing in here to hide from the kids, the clergy or grandma." Gold Rush can be used as a university or community college text, but most people will grab it for the sheer pleasure of reading about everyone's favorites. Great gift for Rock enthusiasts. Gold Rush is the first book of its kind to feature a celebration of the great single songs of the rock era and beyond. Gold Rush takes thousands of songs, spanning three centuries, and brings them back uniquely as if they came out just yesterday. Gold Rush unites the Anglo-American and later worldwide spirit of Rock and Roll in a tapestry of interconnected melodies and adventures. As Leonard Maltin's Movie Guide helps you select videos at Blockbuster, so Gold Rush is a powerful playlist for your music collection, with many new and fascinating photos of favorite stars. Gold Rush explains the most important stories behind the songs you picked to be played, the songs that 'went gold,' from the 1897 Alaska/Klondike Gold Rush to the #1 songs of today and beyond.
Author: Pamela Lothspeich
Publisher: Taylor & Francis
ISBN: 1000912167
Category : Literary Criticism
Languages : en
Pages : 661
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Book Description
Reconceptualizing the epic genre and opening it up to a world of storytelling, The Epic World makes a timely and bold intervention toward understanding the human propensity to aestheticize and normalize mass deployments of power and violence. The collection broadly considers three kinds of epic literature: conventional celebratory tales of conquest that glorify heroism, especially male heroism; anti-epics or stories of conquest from the perspectives of the dispossessed, the oppressed, the despised, and the murdered; and heroic stories utilized for imperialist or nationalist purposes. The Epic World illustrates global patterns of epic storytelling, such as the durability of stories tied to religious traditions and/or to peoples who have largely "stayed put"; the tendency to reimagine and retell stories in new ways over centuries; and the imbrication of epic storytelling and forms of colonialism and imperialism, especially those perpetuated and glorified by Euro-Americans over the past 500 years, resulting in unspeakable and immeasurable harms to humans, other living beings, and the planet Earth. The Epic World is a go-to volume for anyone interested in epic literature in a global framework. Engaging with powerful stories and ways of knowing beyond those of the predominantly white Global North, this field-shifting volume exposes the false premises of "Western civilization" and "Classics," and brings new questions and perspectives to epic studies.
Author: Kevin Starr
Publisher: Modern Library
ISBN: 081297753X
Category : History
Languages : en
Pages : 418
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Book Description
“A California classic . . . California, it should be remembered, was very much the wild west, having to wait until 1850 before it could force its way into statehood. so what tamed it? Mr. Starr’s answer is a combination of great men, great ideas and great projects.”—The Economist From the age of exploration to the age of Arnold, the Golden State’s premier historian distills the entire sweep of California’s history into one splendid volume. Kevin Starr covers it all: Spain’s conquest of the native peoples of California in the early sixteenth century and the chain of missions that helped that country exert control over the upper part of the territory; the discovery of gold in January 1848; the incredible wealth of the Big Four railroad tycoons; the devastating San Francisco earthquake of 1906; the emergence of Hollywood as the world’s entertainment capital and of Silicon Valley as the center of high-tech research and development; the role of labor, both organized and migrant, in key industries from agriculture to aerospace. In a rapid-fire epic of discovery, innovation, catastrophe, and triumph, Starr gathers together everything that is most important, most fascinating, and most revealing about our greatest state. Praise for California “[A] fast-paced and wide-ranging history . . . [Starr] accomplishes the feat with skill, grace and verve.”—Los Angeles Times Book Review “Kevin Starr is one of california’s greatest historians, and California is an invaluable contribution to our state’s record and lore.”—MarIa ShrIver, journalist and former First Lady of California “A breeze to read.”—San Francisco
Author: Michael LaRosa
Publisher: Routledge
ISBN: 1317476832
Category : History
Languages : en
Pages : 272
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Book Description
An Atlas and Survey of Latin American History makes the geography, the demography, and the political, social, and economic history of the region easily accessible in clearly drawn black-and-white maps and accompanying text. Fully up to date, it provides a topical overview of Latin American development from earliest times to the present day, bringing to light patterns of continuity and change. The Atlas is ideal for beginning through advanced college students, area specialists, and secondary school AP students. It demonstrates the close linkages between Latin American history, culture, economic development, and geographic realities. Each entry and map is accompanied by a brief, carefully selected bibliography.
Author: Carmen Edna Enciso
Publisher: Government Printing Office
ISBN: 9780160632600
Category : Biography & Autobiography
Languages : en
Pages : 152
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Book Description
H. Doc. 103-299. Prepared by Library of Congress (U.S.), Hispanic Division. Provides a brief biography of every Hipanic American who served in Congress, along with their picture. Includes bibliographies.
