Author: Dan S. Kennedy
Publisher: Dutton Adult
ISBN: 9780525941989
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
How to Succeed in Business by Breaking All the Rules
Author: Dan S. Kennedy
Publisher: Dutton Adult
ISBN: 9780525941989
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
Publisher: Dutton Adult
ISBN: 9780525941989
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
Summary: How to Succeed in Business by Breaking All the Rules
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806246962
Category : Business & Economics
Languages : en
Pages : 29
Book Description
The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs". This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than you’ll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations. This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isn’t the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but it’s important to realise that you need to make money – sometimes it’s best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that aren’t working. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!
Publisher: Primento
ISBN: 2806246962
Category : Business & Economics
Languages : en
Pages : 29
Book Description
The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs". This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than you’ll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations. This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isn’t the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but it’s important to realise that you need to make money – sometimes it’s best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that aren’t working. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!
No B.S. Guide to Succeeding in Business by Breaking All the Rules
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613084757
Category : Business & Economics
Languages : en
Pages : 179
Book Description
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
Publisher: Entrepreneur Press
ISBN: 1613084757
Category : Business & Economics
Languages : en
Pages : 179
Book Description
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
No Rules
Author: Dan S. Kennedy
Publisher: Plume Books
ISBN: 9780452276949
Category : Success in business
Languages : en
Pages : 0
Book Description
Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.
Publisher: Plume Books
ISBN: 9780452276949
Category : Success in business
Languages : en
Pages : 0
Book Description
Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.
Breaking the Rules
Author: Kurt Wright
Publisher: CPM Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Publisher: CPM Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Make Your Own Rules
Author: Wayne Rogers
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416578
Category : Biography & Autobiography
Languages : en
Pages : 225
Book Description
ALA Booklist Top Ten Business Books 2011 It's hardly a secret that the corporate ladder is no longer the path to success it once was. Wayne Rogers-star of the classic TV series M*A*S*H*-has had even more success as a businessman and entrepreneur than as an actor. Applying his own unique viewpoint to a wide range of businesses (a restaurant, a vineyard, a chain of convenience stores, the world of banking, real estate, a film distribution company, and even a famous bridal boutique), the iconoclastic star has steadfastly refused to accept limitations, and boldly forged a path for himself beyond the stifling constraints of the corporate system. Filled with insights and engaging stories, Make Your Own Rules paints a fascinating portrait of how Rogers excelled precisely because he didn't have prior experience in each of these businesses...or any preconceived notions of how they should be run. Rogers reveals the keys to his success over the past four decades-lessons thatare even more important today. After all, in the current economic climate, learning to be creative, challenge convention, and seize unexpected opportunities is not only liberating-it can make all the difference to success. Anyone who yearns to succeed without the burdens of corporate culture can thrive outside the establishment. Whether you are an entrepreneur, a small business owner, changing careers, or just entering the workforce, Make Your Own Rules delivers the inspiration and guidance youneed to climb the ladder of your choice.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416578
Category : Biography & Autobiography
Languages : en
Pages : 225
Book Description
ALA Booklist Top Ten Business Books 2011 It's hardly a secret that the corporate ladder is no longer the path to success it once was. Wayne Rogers-star of the classic TV series M*A*S*H*-has had even more success as a businessman and entrepreneur than as an actor. Applying his own unique viewpoint to a wide range of businesses (a restaurant, a vineyard, a chain of convenience stores, the world of banking, real estate, a film distribution company, and even a famous bridal boutique), the iconoclastic star has steadfastly refused to accept limitations, and boldly forged a path for himself beyond the stifling constraints of the corporate system. Filled with insights and engaging stories, Make Your Own Rules paints a fascinating portrait of how Rogers excelled precisely because he didn't have prior experience in each of these businesses...or any preconceived notions of how they should be run. Rogers reveals the keys to his success over the past four decades-lessons thatare even more important today. After all, in the current economic climate, learning to be creative, challenge convention, and seize unexpected opportunities is not only liberating-it can make all the difference to success. Anyone who yearns to succeed without the burdens of corporate culture can thrive outside the establishment. Whether you are an entrepreneur, a small business owner, changing careers, or just entering the workforce, Make Your Own Rules delivers the inspiration and guidance youneed to climb the ladder of your choice.
Break Your Own Rules
Author: Jill Flynn
Publisher: John Wiley & Sons
ISBN: 111806254X
Category : Business & Economics
Languages : en
Pages : 214
Book Description
New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or "rules") most women follow that get in the way—then delivers the correlating new rules that promise to clear that path. For example, the old rule of "Focus on Others" must be replaced by "Take Center Stage," "Hard Work Will Get You There" must yield to "Be Politically Savvy." "Play It Safe" must give way to "Play to Win." "Ask Permission" must be replaced by "Proceed Until Apprehended." Features the results of over 1,700 interviews with executives in Fortune 1000 companies, as well as the authors' new research and ongoing work with over 5,000 professional women Showcases previously-untold stories from high profile women including Ann Moore (CEO, Time Inc.), Susan Ivey (CEO, Reynolds American), Cathy Bessant (Global Executive for Technology and Operations for Bank of America), Lynn Ford (CEO, ING Solutions), and more Reveals what it really takes for any woman to succeed at the highest levels Foreword by Sharon Allen, Chairman of Deloitte This hands-on guide is for women who are ready to transform their assumptions and join the senior ranks of American business.
Publisher: John Wiley & Sons
ISBN: 111806254X
Category : Business & Economics
Languages : en
Pages : 214
Book Description
New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or "rules") most women follow that get in the way—then delivers the correlating new rules that promise to clear that path. For example, the old rule of "Focus on Others" must be replaced by "Take Center Stage," "Hard Work Will Get You There" must yield to "Be Politically Savvy." "Play It Safe" must give way to "Play to Win." "Ask Permission" must be replaced by "Proceed Until Apprehended." Features the results of over 1,700 interviews with executives in Fortune 1000 companies, as well as the authors' new research and ongoing work with over 5,000 professional women Showcases previously-untold stories from high profile women including Ann Moore (CEO, Time Inc.), Susan Ivey (CEO, Reynolds American), Cathy Bessant (Global Executive for Technology and Operations for Bank of America), Lynn Ford (CEO, ING Solutions), and more Reveals what it really takes for any woman to succeed at the highest levels Foreword by Sharon Allen, Chairman of Deloitte This hands-on guide is for women who are ready to transform their assumptions and join the senior ranks of American business.
Rebel Talent
Author: Francesca Gino
Publisher: HarperCollins
ISBN: 0062694642
Category : Business & Economics
Languages : en
Pages : 299
Book Description
“In this groundbreaking book, Francesca Gino shows us how to spark creativity, excel at work, and become happier: By learning to rebel.” — Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better Do you want to follow a script — or write your own story? Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives. Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us. Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace. Gino argues that the future belongs to the rebel — and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.
Publisher: HarperCollins
ISBN: 0062694642
Category : Business & Economics
Languages : en
Pages : 299
Book Description
“In this groundbreaking book, Francesca Gino shows us how to spark creativity, excel at work, and become happier: By learning to rebel.” — Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better Do you want to follow a script — or write your own story? Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives. Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us. Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace. Gino argues that the future belongs to the rebel — and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.
Make 'Em Laugh & Take Their Money
Author: Dan S. Kennedy
Publisher: Morgan James Publishing
ISBN: 098285904X
Category : Business & Economics
Languages : en
Pages : 267
Book Description
A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
Publisher: Morgan James Publishing
ISBN: 098285904X
Category : Business & Economics
Languages : en
Pages : 267
Book Description
A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
Build the Damn Thing
Author: Kathryn Finney
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”