Author: Lori Culwell
Publisher: Get Creative, Inc.
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 250
Book Description
Finished your book, but don’t know where to start with the marketing? The answer is: here. You start with this book. In Funny You Should Ask: How to Market a Book, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for getting your book out there in a big way.. You'll discover what goes into an ideal author platform, how to optimize your book’s metadata to show up in the Amazon algorithm, and all the steps of a perfect book launch. In Funny You Should Ask: How to Market a Book, you’ll learn: — How to get your head on straight when it comes to marketing your work. — What to put on your website — What to put on your social media — How to claim your work on book sites — What to look for in a competitive analysis — Why it’s so important to be super-specific about your genre/ subgenre — How to research keywords and categories — How to get reviews — How to get people onto your email list (newsletter) and what to say to them once they’re on there — What “promo stacks” are, and how to make them work for you — What Amazon’s “honeymoon period” is and what it has to do with your book And so much more!
Funny You Should Ask: How to Market a Book
Author: Lori Culwell
Publisher: Get Creative, Inc.
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 250
Book Description
Finished your book, but don’t know where to start with the marketing? The answer is: here. You start with this book. In Funny You Should Ask: How to Market a Book, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for getting your book out there in a big way.. You'll discover what goes into an ideal author platform, how to optimize your book’s metadata to show up in the Amazon algorithm, and all the steps of a perfect book launch. In Funny You Should Ask: How to Market a Book, you’ll learn: — How to get your head on straight when it comes to marketing your work. — What to put on your website — What to put on your social media — How to claim your work on book sites — What to look for in a competitive analysis — Why it’s so important to be super-specific about your genre/ subgenre — How to research keywords and categories — How to get reviews — How to get people onto your email list (newsletter) and what to say to them once they’re on there — What “promo stacks” are, and how to make them work for you — What Amazon’s “honeymoon period” is and what it has to do with your book And so much more!
Publisher: Get Creative, Inc.
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 250
Book Description
Finished your book, but don’t know where to start with the marketing? The answer is: here. You start with this book. In Funny You Should Ask: How to Market a Book, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for getting your book out there in a big way.. You'll discover what goes into an ideal author platform, how to optimize your book’s metadata to show up in the Amazon algorithm, and all the steps of a perfect book launch. In Funny You Should Ask: How to Market a Book, you’ll learn: — How to get your head on straight when it comes to marketing your work. — What to put on your website — What to put on your social media — How to claim your work on book sites — What to look for in a competitive analysis — Why it’s so important to be super-specific about your genre/ subgenre — How to research keywords and categories — How to get reviews — How to get people onto your email list (newsletter) and what to say to them once they’re on there — What “promo stacks” are, and how to make them work for you — What Amazon’s “honeymoon period” is and what it has to do with your book And so much more!
Cultural Pragmatism for US-China Relations
Author: Charles Chao Rong Phua
Publisher: Taylor & Francis
ISBN: 1000738582
Category : Political Science
Languages : en
Pages : 140
Book Description
The Thucydides trap and a US-China face-off are not structurally inevitable; US-China relations are what the US and China make of them. Phua focuses on the ability to see "US as US" and "China as China" to trigger both countries’ cultural tendencies towards pragmatism. Phua examines China’s arduous journey to fit in the Westphalian system, the deep cultural misunderstandings by the West of Sunzi’s The Art of War, and attempts to offer an inside-out cultural synthesis of classical and modern Chinese thought as a proxy of their operational code, beyond the standard clichés about Confucian and Daoist thought. He builds on Jervis’ perception and misperception as well as Alastair Johnston’s cultural realism. Readers will benefit from a culturally-Chinese, western-educated and politically neutral understanding of "China as China". An essential primer for academics, practitioners and students of international relations, diplomacy and Chinese culture.
Publisher: Taylor & Francis
ISBN: 1000738582
Category : Political Science
Languages : en
Pages : 140
Book Description
The Thucydides trap and a US-China face-off are not structurally inevitable; US-China relations are what the US and China make of them. Phua focuses on the ability to see "US as US" and "China as China" to trigger both countries’ cultural tendencies towards pragmatism. Phua examines China’s arduous journey to fit in the Westphalian system, the deep cultural misunderstandings by the West of Sunzi’s The Art of War, and attempts to offer an inside-out cultural synthesis of classical and modern Chinese thought as a proxy of their operational code, beyond the standard clichés about Confucian and Daoist thought. He builds on Jervis’ perception and misperception as well as Alastair Johnston’s cultural realism. Readers will benefit from a culturally-Chinese, western-educated and politically neutral understanding of "China as China". An essential primer for academics, practitioners and students of international relations, diplomacy and Chinese culture.
Writers' & Artists' Guide to Getting Published
Author: Alysoun Owen
Publisher: Bloomsbury Publishing
ISBN: 1472950208
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
The W&A Guide to Getting Published provides the would-be published author with expert knowledge on securing a book deal – from preparing a manuscript for submission, to finding an agent, from working with an Editor, to effective self-promotion. It considers all stages in the 'selling' of your idea and manuscript and gives up-to-date information on how the publishing industry functions and how authors can best navigate its mysteries and complexities. Each chapter provides practical, how-to advice on what to do, where to seek additional help, what costs might be involved, cautionary dos and don'ts, and useful case studies. This guide considers all publishing formats (print, digital and audio) and markets (fiction, non-fiction, children's and books for adults) to offer all-round support for the budding writer.
Publisher: Bloomsbury Publishing
ISBN: 1472950208
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
The W&A Guide to Getting Published provides the would-be published author with expert knowledge on securing a book deal – from preparing a manuscript for submission, to finding an agent, from working with an Editor, to effective self-promotion. It considers all stages in the 'selling' of your idea and manuscript and gives up-to-date information on how the publishing industry functions and how authors can best navigate its mysteries and complexities. Each chapter provides practical, how-to advice on what to do, where to seek additional help, what costs might be involved, cautionary dos and don'ts, and useful case studies. This guide considers all publishing formats (print, digital and audio) and markets (fiction, non-fiction, children's and books for adults) to offer all-round support for the budding writer.
Communication and Sport
Author: Michael Butterworth
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110660881
Category : Language Arts & Disciplines
Languages : en
Pages : 765
Book Description
Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110660881
Category : Language Arts & Disciplines
Languages : en
Pages : 765
Book Description
Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.
Print Cultures
Author: Caroline Davis
Publisher: Bloomsbury Publishing
ISBN: 1350310034
Category : Literary Criticism
Languages : en
Pages : 601
Book Description
This reader is the most comprehensive selection of key texts on twentieth and twenty-first century print culture yet compiled. Illuminating the networks and processes that have shaped reading, writing and publishing, the selected extracts also examine the effect of printed and digital texts on society. Featuring a general introduction to contemporary print culture and publishing studies, the volume includes 42 influential and innovative pieces of writing, arranged around themes such as authorship, women and print culture, colonial and postcolonial publishing and globalisation. Offering a concise survey of critical work, this volume is an essential companion for students of literature or publishing with an interest in the history of the book.
Publisher: Bloomsbury Publishing
ISBN: 1350310034
Category : Literary Criticism
Languages : en
Pages : 601
Book Description
This reader is the most comprehensive selection of key texts on twentieth and twenty-first century print culture yet compiled. Illuminating the networks and processes that have shaped reading, writing and publishing, the selected extracts also examine the effect of printed and digital texts on society. Featuring a general introduction to contemporary print culture and publishing studies, the volume includes 42 influential and innovative pieces of writing, arranged around themes such as authorship, women and print culture, colonial and postcolonial publishing and globalisation. Offering a concise survey of critical work, this volume is an essential companion for students of literature or publishing with an interest in the history of the book.
Literary Careers in the Modern Era
Author: Guy Davidson
Publisher: Springer
ISBN: 1137478500
Category : Literary Criticism
Languages : en
Pages : 237
Book Description
This is the first study of the shape and diversity of the literary career in the 20th and 21st centuries. Bringing together essays on a wide range of authors from Australia, Canada, the United States and the United Kingdom, the book investigates how literary careers are made and unmade, and how norms of authorship are shifting in the digital era.
Publisher: Springer
ISBN: 1137478500
Category : Literary Criticism
Languages : en
Pages : 237
Book Description
This is the first study of the shape and diversity of the literary career in the 20th and 21st centuries. Bringing together essays on a wide range of authors from Australia, Canada, the United States and the United Kingdom, the book investigates how literary careers are made and unmade, and how norms of authorship are shifting in the digital era.
The Fiction of Tim Winton
Author: Lyn McCredden
Publisher: Sydney University Press
ISBN: 1743325037
Category : Literary Criticism
Languages : en
Pages : 169
Book Description
In The Fiction of Tim Winton, Lyn McCredden explores the work of a major Australian author who bridges the literary–popular divide. Tim Winton has won the Miles Franklin Literary Award a record four times and has twice been shortlisted for the Man Booker Prize. His novels and short stories are widely studied in schools and universities, and have been lauded by critics both in Australia and internationally. Unusually for an Australian literary author, he is also one of the country’s most enduringly popular writers: Cloudstreet was voted “Australia’s favourite book” in a poll conducted by the ABC, his books regularly appear on bestseller lists, and his stories have been adapted for the stage, television, cinema and opera. In this wide-ranging study of Winton’s work and career, McCredden considers how Winton has sustained a strong mainstream following while exploring complex themes and moving between genres. Attending to both secular and sacred frames of reference, she considers his treatment of class, gender, place, landscape and belonging, and shows how a compassion for human falling and redemption permeates his work. She demonstrates how his engagement with these recurring ideas has deepened and changed over time, and how he has moved between – and challenged – the categories of the “popular” and the “literary”.
Publisher: Sydney University Press
ISBN: 1743325037
Category : Literary Criticism
Languages : en
Pages : 169
Book Description
In The Fiction of Tim Winton, Lyn McCredden explores the work of a major Australian author who bridges the literary–popular divide. Tim Winton has won the Miles Franklin Literary Award a record four times and has twice been shortlisted for the Man Booker Prize. His novels and short stories are widely studied in schools and universities, and have been lauded by critics both in Australia and internationally. Unusually for an Australian literary author, he is also one of the country’s most enduringly popular writers: Cloudstreet was voted “Australia’s favourite book” in a poll conducted by the ABC, his books regularly appear on bestseller lists, and his stories have been adapted for the stage, television, cinema and opera. In this wide-ranging study of Winton’s work and career, McCredden considers how Winton has sustained a strong mainstream following while exploring complex themes and moving between genres. Attending to both secular and sacred frames of reference, she considers his treatment of class, gender, place, landscape and belonging, and shows how a compassion for human falling and redemption permeates his work. She demonstrates how his engagement with these recurring ideas has deepened and changed over time, and how he has moved between – and challenged – the categories of the “popular” and the “literary”.
Springer Handbook of Automation
Author: Shimon Y. Nof
Publisher: Springer Nature
ISBN: 3030967298
Category : Technology & Engineering
Languages : en
Pages : 1533
Book Description
This handbook incorporates new developments in automation. It also presents a widespread and well-structured conglomeration of new emerging application areas, such as medical systems and health, transportation, security and maintenance, service, construction and retail as well as production or logistics. The handbook is not only an ideal resource for automation experts but also for people new to this expanding field.
Publisher: Springer Nature
ISBN: 3030967298
Category : Technology & Engineering
Languages : en
Pages : 1533
Book Description
This handbook incorporates new developments in automation. It also presents a widespread and well-structured conglomeration of new emerging application areas, such as medical systems and health, transportation, security and maintenance, service, construction and retail as well as production or logistics. The handbook is not only an ideal resource for automation experts but also for people new to this expanding field.
American Book Publishing Record
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1466
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1466
Book Description
MUBI and the Curation Model of Video on Demand
Author: Mattias Frey
Publisher: Springer Nature
ISBN: 3030800768
Category : Performing Arts
Languages : en
Pages : 168
Book Description
Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI — the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies.
Publisher: Springer Nature
ISBN: 3030800768
Category : Performing Arts
Languages : en
Pages : 168
Book Description
Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI — the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies.