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Author: Chris Leach
Publisher: Springer Nature
ISBN: 3030929868
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
Author: Chris Leach
Publisher: Springer Nature
ISBN: 3030929868
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
Author: Greg Thain
Publisher: First Edition Design Pub.
ISBN: 1622876474
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author: Ganesh Janarthanan
Publisher: Ganesh Janarthanan
ISBN:
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
“FMCG Idea to Shelf” is a comprehensive guide that takes aspiring entrepreneurs, business owners, and FMCG (Fast-Moving Consumer Goods) enthusiasts on an insightful journey towards successfully launching their own FMCG business. This book provides a practical, step-by-step approach to help readers navigate the complex landscape of the FMCG industry, offering valuable tools and real case studies to illustrate key concepts. In this book, readers will discover a wealth of knowledge on every stage of the FMCG business launch process. Starting with the initial ideation phase, the author emphasizes the importance of conducting thorough market research to identify potential gaps and consumer demands. Through detailed examples and case studies, readers learn how to develop a winning product idea and create a compelling brand identity. Once the product concept is established, FMCG Idea to Shelf walks readers through the intricacies of product development, including sourcing suppliers, managing production, and ensuring quality control. The author shares practical advice on packaging design, pricing strategies, and creating a strong distribution network. Crucial topics like supply chain management, inventory control, and regulatory compliance are covered briefly, empowering readers to tackle the operational challenges of an FMCG business. What sets this book apart is its emphasis on real case studies. Readers are provided with a collection of diverse examples of successful FMCG businesses, showcasing different strategies and approaches taken by entrepreneurs to overcome obstacles and achieve growth. These case studies offer invaluable insights and inspire readers to apply similar principles to their own ventures. Additionally, “FMCG Idea to Shelf” equips readers with practical tools and frameworks that can be readily applied to any FMCG business. From financial modelling to marketing strategies and customer acquisition tactics, readers gain access to a toolkit designed to maximize their chances of success. Whether you're a novice entrepreneur or an experienced professional looking to enter the FMCG industry, “FMCG Idea to Shelf” provides a comprehensive roadmap to guide you from the initial idea to successfully launching your own FMCG business. With its blend of theoretical knowledge, practical tools, and real-world case studies, this book is an indispensable resource for anyone passionate about FMCG entrepreneurship.
Author: Peter Lorange
Publisher: Routledge
ISBN: 1317132254
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Author: Manal Haddad
Publisher: Lulu.com
ISBN: 1483444368
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author: Greg Thain
Publisher: John Wiley & Sons
ISBN: 111837424X
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher: Disha Publications
ISBN: 9355649746
Category :
Languages : en
Pages : 766
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Book Description
Author: Disha Experts
Publisher: Disha Publications
ISBN: 8194345332
Category : General studies
Languages : en
Pages : 884
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Book Description
Author: Disha Experts
Publisher: Disha Publications
ISBN: 9388919270
Category :
Languages : en
Pages : 800
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Book Description
The thoroughly revised & updated 8th edition of "Comprehensive Guide to IBPS-CWE Bank PO Exam" has been designed strictly for the Bank PO Stage 1 & 2 Exams. • This new Edition incorporates New Chapters / Variety of Questions as per IBPS PO 2017 / 2018 exam. Further removes chapters that no longer appear in the exam. • The book covers all the sections of the Preliminary & Main PO exam - English Language, Quantitative Aptitude, Reasoning Ability, Computer Aptitude, and Banking Knowledge & General Awareness. • The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. • The book incorporates last 5 years IBPS PO question papers with solutions in the respective chapters. • A total of 4500+ MCQs with 100% explanations to Quant, Reasoning & English sections. • Study Material for Banking / Economics Financial Awareness with past years’ questions & Practice Questions.
