How to Make it as an Advertising Creative PDF Download
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Author: Simon Veksner
Publisher: Laurence King Publishing
ISBN: 9781856696579
Category : Design
Languages : en
Pages : 0
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Book Description
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
Author: Simon Veksner
Publisher: Laurence King Publishing
ISBN: 9781856696579
Category : Design
Languages : en
Pages : 0
Get Book Here
Book Description
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
Author: Simon Veksner
Publisher: Laurence King Publishing
ISBN: 1780675232
Category : Art
Languages : en
Pages : 417
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Book Description
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506315402
Category : Language Arts & Disciplines
Languages : en
Pages : 751
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Book Description
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506386954
Category : Language Arts & Disciplines
Languages : en
Pages : 503
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Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1071846620
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Author: Mario Pricken
Publisher:
ISBN: 9780500284766
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Author: Creative Social
Publisher: Lulu.com
ISBN: 0956608337
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
Author: Paul Kemp-Robertson
Publisher: Penguin UK
ISBN: 0241328985
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Author: Stephen Baker
Publisher: McGraw-Hill Companies
ISBN: 9780070033535
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1800468997
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
