Author: Lisa Bodell
Publisher: Routledge
ISBN: 1351861530
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.
Author: Ken Kirsh
Publisher: iUniverse
ISBN: 1475905262
Category : Business & Economics
Languages : en
Pages : 76
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Book Description
“How to Kill Your Company is a short and wonderful romp of a book. Ken Kirsh provides us with fastest way I’ve ever seen to help every leader become more self-aware, and in turn, build companies that thrive rather than fail.” —Robert Sutton, Stanford Professor and author of the New York Times bestsellers Good Boss, Bad Boss and The No Asshole Rule “Ken Kirsh’s book, How to Kill Your Company, is an intellectual shot in the brain. If you buy it, read it, study it, and put it into action, it will prevent you from shooting yourself in the foot and in the wallet.” —Jeffrey Gitomer, author of Little Red Book of Selling “Never have I seen so many good, actionable thoughts in so few pages.” —Peter Ricchiuti, Professor, A.B. Freeman School of Business, Tulane University “For small businesses or big, Kirsh delivers 50 punchy and powerful don’t do’s that apply to CEOs, clerks and every employee in between.” —Chris Altizer, Senior Vice President Human Resources, Pfizer Unapologetic and in your face, How to Kill Your Company exposes 50 of the most common and detrimental behaviors that people, including you, unwittingly exhibit on a daily basis—and they’re killing your company.
Author: Lisa Bodell
Publisher: Routledge
ISBN: 1351817671
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.
Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118732758
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Author: Mark Payne
Publisher: Crown Currency
ISBN: 0804138745
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1260026434
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author: Doug Griffiths
Publisher: FriesenPress
ISBN: 1460297598
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
13 Ways to Kill Your Community is lively, full of personality, conversational, breezy, succinct, and fun. One can imagine readers seeking out information on boosting their local community sighing dutifully as they seek out material and then being relieved and delighted when what they find turns out to be as entertaining as it is informative. The information provided is sometimes startling and often positively revelatory. The anecdotes and examples are delivered with wit and a little bit of a dishy factor. But underneath all the fun is a clear breadth of experience, and a no-nonsense, practical approach to community building, which can be easily grasped. 13 Ways to Kill Your Community offers practical, implementable steps that can be taken to bring a moribund community back to life. This book delivers what it promises, and it does so with wit and warmth.
Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316219258
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Author: Pam Henderson
Publisher: John Wiley & Sons
ISBN: 1118822749
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity ThinkingTM in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity ThinkingTM, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity ThinkingTM is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1633692140
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
