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Author: Richard Conway
Publisher: Penguin Random House New Zealand Limited
ISBN: 0143773542
Category : Computers
Languages : en
Pages : 263
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Book Description
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
Author: Richard Conway
Publisher: Penguin Random House New Zealand Limited
ISBN: 0143773542
Category : Computers
Languages : en
Pages : 263
Get Book Here
Book Description
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
Author: Greg Bright
Publisher: Greg Bright
ISBN: 0615251994
Category : Computers
Languages : en
Pages : 125
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Book Description
This book not only teaches business owners how to get high visibility on the internet, it teaches them what to do once visitors land on their websites to convert those visitors into paying customers, phone call, or walk-in-traffic. Written in plain, easy terms, these tips are so simple and effective it's amazing that more websites (even corporate giants do not implement them. -- from back cover.
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
ISBN: 1601383002
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
There are dozens of ways to start making money with Google and because of its digital nature, anyone can doit from anywhere in the world. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online.
Author:
Publisher: Claire Bullerwell
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
Author: Jonathan Grix
Publisher: Bloomsbury Publishing
ISBN: 1137013729
Category : Study Aids
Languages : en
Pages : 176
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Book Description
Skills for finding information are essential for academic study and beyond. This illustrated guide provides practical advice on how to source and use the right resources. It includes guidance on how to carry out a literature review as well as the skills needed for finding and evaluating information.
Author:
Publisher: AFGMarketingMedia Presents..
ISBN:
Category :
Languages : en
Pages : 193
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Book Description
Author: William Harrel
Publisher: John Wiley & Sons
ISBN: 1118026225
Category : Computers
Languages : en
Pages : 454
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Book Description
Master the art of designing web pages for mobile devices--a site for small screens! When designing a web page for mobile devices, the big thing is--think small! Your objective is to provide what the mobile user wants without losing the "wow" in your website. This book shows you how to do it using three key technologies. Soon you'll be building mobile pages with forms, quizzes, appropriate graphics, shopping carts, and more! Think mobile--consider screen size, lack of a mouse, duel orientation screens, and mobile browsers. Know your audience--understand how people use the mobile web and how their habits differ from those of desktop users Get interactive--optimize multimedia files and develop contact forms that encourage visitors to interact with your site. Latest and greatest--maximize the new features of HTML5 and CSS3, automate your site with JavaScript, and use WebKit Extensions. Be sure they find you--make your mobile site both easily searchable and search engine-friendly. Open the book and find: Why you should know WURFL ; A system for keeping your site up to date ; All about bitmap and vector images ; Easy ways to adjust your site for different devices ; Powerful SEO ideas to get your site noticed ; Tips for creating a mobile shopping cart ; How to take your blog theme mobile ; Ten mobile CSS-friendly apps and widgets Learn to: Use standard web tools to build sites for iPhone, iPad, BlackBerry, and Android platforms ; Optimize sites for all mobile devices ; Accommodate different mobile browsers and security features ; Take advantage of HTML5--back cover.
Author: ANUJ TANWAR
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 666
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Book Description
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Author: Beth St. Jean
Publisher: Rowman & Littlefield
ISBN: 1538119145
Category : Language Arts & Disciplines
Languages : en
Pages : 329
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Book Description
This introductory textbook aims to provide undergraduate students in information science and related disciplines with an applied grounding in information behavior. The book’s primary focus is to provide explicit links between information behavior and the careers that students will pursue within the information professions. With a deeper understanding of information behavior, students will be better equipped to address the many types of barriers that frequently prevent people from effectively and efficiently accessing, understanding, managing, and/or using the information they need in the “real world.” The first six chapters of the book provide students with the fundamental building blocks of information behavior, introduce them to important related concepts, and provide a deep dive into information literacy, digital literacy, the digital divide and digital inclusion. Chapters 7 through 12 introduce students to the scholarly communication system, providing guidance on how to find, read, and critically evaluate information behavior studies. Also explored in these chapters are the various methods used to investigate and understand people’s information behaviors. Topics covered include research design, research methods, research ethics, user needs assessment, and human-computer interaction and associated design methods. This part of the book also covers some of the major information behavior models and theories that have been developed to describe, predict, and/or explain people’s information behaviors. In chapters 13 through 16, the authors provide an in-depth look into their own information behavior research areas, including consumer health information behavior and health justice; youth information behavior; legal information behavior and access to justice; and information behavior in libraries. In the final chapter, students are first introduced to a wide range of careers within the information professions and then taken along on a deep dive into 10 specific jobs, with a special focus on the thread of information behavior that pervades the roles and responsibilities commonly associated with these positions. Each chapter begins with one or more scenarios illustrating concepts covered in the chapter and ends with discussion questions.
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
