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Author: Angela Keil
Publisher: GRIN Verlag
ISBN: 3640790030
Category : Business & Economics
Languages : en
Pages : 58
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Book Description
Diploma Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Hamburg University of Ecomomy and Policy, language: English, abstract: The Internet has become a vital part of our society. More and more people are connected to the web using it for a variety of reasons. The latest statistics revealed that shopping and information research have been one of the most common Internet transactions in recent times. Not only the shopping behaviour but also the time spent on the Internet and away from other marketing distribution channels have caused a major shift in the nature of marketing and how it had been conducted. Consequently the Internet has risen to one of the leading platforms for businesses to communicate directly to its customers. Thus most businesses are now digitally represented in the form of websites to increase brand awareness and sales. Due to the vast growing number of websites in the World Wide Web (www) the majority of Internet users are now relying on search engines to find information of interest. The main tasks of these search engines are to organise the World Wide Web’s digital information and to return a list of pages with relevant search results. Each query executed by the Internet user may result in millions of related search results; however research has shown that the majority of Internet users limit their research to a few matches within the first two to three pages. Therefore a fundamental goal of all Internet sites is not only to be found by search engines but more so to appear in the top position of business relevant searches. One way to achieve this is by creating search engine friendly websites that assist search engines to return queries with the most relevant results, this method is commonly known as Search Engine Optimisation (SEO). Thus the main purpose of this paper is to give an insight of some of the most important search engine optimisation techniques that not only aim for search-engine visibility, but more so, focuses on users, making sure that their needs and demands are met when they arrived on the website.
Author: Ben Norman
Publisher: In Easy Steps
ISBN: 9781840783322
Category : Google
Languages : en
Pages : 0
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Book Description
Provides information on successfully marketing a Website to Google.
Author: Angela Keil
Publisher: GRIN Verlag
ISBN: 3640790030
Category : Business & Economics
Languages : en
Pages : 58
Get Book Here
Book Description
Diploma Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Hamburg University of Ecomomy and Policy, language: English, abstract: The Internet has become a vital part of our society. More and more people are connected to the web using it for a variety of reasons. The latest statistics revealed that shopping and information research have been one of the most common Internet transactions in recent times. Not only the shopping behaviour but also the time spent on the Internet and away from other marketing distribution channels have caused a major shift in the nature of marketing and how it had been conducted. Consequently the Internet has risen to one of the leading platforms for businesses to communicate directly to its customers. Thus most businesses are now digitally represented in the form of websites to increase brand awareness and sales. Due to the vast growing number of websites in the World Wide Web (www) the majority of Internet users are now relying on search engines to find information of interest. The main tasks of these search engines are to organise the World Wide Web’s digital information and to return a list of pages with relevant search results. Each query executed by the Internet user may result in millions of related search results; however research has shown that the majority of Internet users limit their research to a few matches within the first two to three pages. Therefore a fundamental goal of all Internet sites is not only to be found by search engines but more so to appear in the top position of business relevant searches. One way to achieve this is by creating search engine friendly websites that assist search engines to return queries with the most relevant results, this method is commonly known as Search Engine Optimisation (SEO). Thus the main purpose of this paper is to give an insight of some of the most important search engine optimisation techniques that not only aim for search-engine visibility, but more so, focuses on users, making sure that their needs and demands are met when they arrived on the website.
Author: Filip Matous
Publisher: Pan Macmillan
ISBN: 1509814507
Category : Computers
Languages : en
Pages : 209
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Book Description
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Author: Ben Norman
Publisher:
ISBN:
Category : Google
Languages : en
Pages : 192
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Book Description
Provides information on successfully marketing a Website to Google.
Author: Filip Matous
Publisher: Pan Macmillan
ISBN: 1509814507
Category : Computers
Languages : en
Pages : 209
Get Book Here
Book Description
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Author: Greg Holden
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814409602
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Docs and Spreadhseets, Google SMS, Goggle Base and other services that will help businesses get organised and get noticed.
Author: Bud E. Smith
Publisher: John Wiley & Sons
ISBN: 0470506482
Category : Computers
Languages : en
Pages : 638
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Book Description
If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets. As if that wasn’t enough, there’s a Google AdWordsTM gift card worth $25 inside the book, too! Get e-mail, calendar, online documents and records, and more, free in Google Apps Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base Use Google Docs, Checkout, and other tools to give your site all the e-commerce features Track traffic and get advertisers with Google Ads and Analytics Choose tools to keep your e-mail, servers, computers, and files safe Create gadgets that promote your business and add value to your site Learn the secrets of search engine optimization the Google way You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!
Author: Laura Maya
Publisher: Estalontech
ISBN: 8832580535
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
Any business that serves customers locally needs to be on Google My Business (GMB). It offers the greatest impact for brands seeking local exposure. Google My Business is, without a doubt, a market pioneer when it comes to empowering small businesses and enables them to connect with their customers directly. If you think that was impressive, wait until you hear this: 84% of consumers turn to search engines to find out information for a local purchase and much of that information comes from a company’s GMB listing. Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase. According to Google research data - “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites And despite these advantages, 56% of local stores are yet to claim their local listing on Google. The above trend suggests that more consumers are looking for local businesses. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity. Well, We have put together all the resources you need to tap into this incredible marketing potential. Use this guide to ensure you’ve completed your Google My Business listing correctly, and optimized all possible facets of the tool to get the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users. Introducing.... Google My Business 2.0 Training Guide Discover how to master google my business and leverage it to grow your online business brand! Would you like to expand your local search marketing strategy with a powerful, free marketing tool that has the potential to funnel dozens, if not hundreds, of customers to your website or front doors? Finding a local business that fits your needs is remarkably easy this day and age, thanks to the information provided by Google’s free tool: Google My Business (GMB). GMB has proven itself to be an essential tool in local SEO for small and big businesses alike. Perfectly created GMB listings answer the right questions for the overwhelmed customers as they start searching for options. And this is why: 80% of smartphone users are more likely to purchase from companies whose sites/apps help them easily find answers to their questions. A visibly unique and informative GMB listing can draw the attention of a large number of customers towards your website and ultimately increase your brand awareness. So, here we are with our Awesome Google My Business 2.0 training guide which covers: • How to get Started with creating and claiming your GMB account • How can you improving Local SEO and how it affects your Company’s GMB Page Rankings • In what ways you can Improve Google Places Page Ranking • What are the important things you might not know about Google My Business categories • How Can Restaurants Use Google My Business For Menu Listing & Local Posts and rank higher in local SEO. And much more!
Author: Michael Mathiesen
Publisher: CreateSpace
ISBN: 9781492993858
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
How To Get On The 1st Page Of Google in under 5 minutes - is a complete system of how to get your business pages on to the top of the 1st Page of Google search results and All the other search engines in under five minutes. Today, due to the increased amount of competition for attention on the Internet, you need to know the latest information about how to get your web sites found by the search engines so that you can compete. The good news is that in the most recent changes to their Algorithm - the mathematical formula that Google uses to prioritize search results - there only a few things you need to do to reach 90% of these requirements and your competition is probably not doing them. When you realize how easy it is to get your website listed on the first page of Google, you will probably do like this author and create dozens more web sites because the more times you get found on the first page of search engine results and for more and more keyword phrases, the more your product or service will be purchased by those visitors. The author will show you how to create many dozens or even hundreds of urls that you can setup at no cost and multiply your first page results many times over, allowing you to dominate the Internet for your product, brand, or activity. Included in this book are several websites that you will see are on the first page of Google and that will help you do the same by simply following the training videos and other content contained there. The key to being on the 1st Page of Google is not the accomplishment itself, because you can get kicked off by others who have mastered the art better than you. The key is to not only get on the first page of Google search results, but staying there for long enough time to make millions on the Internet. Also, embedded in this book description is a demonstration of how to use keywords in your text to help Google to list your content higher than others in your field who fail to do so with enough Google 1st Page keyword density. You have to remember that Google is just a computer and the human brain is always able to outsmart a computer, but it's not going to happen to most of you without the marketing research and experience contained in this book. This is all coming from over 20 years of How To Get On the First Page of Google experiences that have paid off big time and which continues to pay off for all of our readers. In his new and updated edition, the author gives you the latest discoveries he has made about the most important Google News Ever. Today, there are only four things you need to do, each of them taking just minutes to reach 90% of the Google Algorithms requirements for First Page Search results and they are at the top of the first chapter. And, for anyone who does not have a product or service they can successfully market on the Internet, the author includes a website with the number one most successful product ever sold on the Internet other than sex - and that is FOOD! If your products are not doing well, chances are it's because of too many other folks trying to peddle the same things with different names. This unique food product has almost zero competition at this time, but you must act quickly.
Author: Brenda Joyce Johnson
Publisher: Xlibris Corporation
ISBN: 1514428962
Category : Self-Help
Languages : en
Pages : 174
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Book Description
Are you an icon of influence or merely a bystander observing life as it passes you by? Do you feel you are living up to your full potential? Does the life you now live truly showcase your gifts, talents and significance? In this volume, Master Image & Etiquette Speaker, Coach and Consultant, Brenda J. Johnson has compiled 25 years of business and personal coaching expertise to inspire, enlighten and encourage todays woman to embrace the power of her potential. Get Noticed is a power packed instructional guide complete with insider secrets used universally by image, etiquette and branding professionals to transform the mundane and mediocre into icons of influence. Brenda shares her personal triumphs and challenges and invites you to take a journey with me to face your inner fears of personal limitations while learning to embrace and release the giant within. You will learn essential keys to: identifying personality traits that impact, enhance or impede self-confidence and behavior business networking while embracing the power of non-verbal cues that impact first impressions dining with dignity while learning to master the art of gracious behavior when entertaining incorporating line, design and color to flatter your figure with comfort and style maximizing your shopping dollar by applying the 8 insider secrets to image perfection building an 18-piece 30-day working wardrobe customized for business, leisure & travel creating your personalized fashion statement allowing you to be confident and classy with impeccable style Why live in the shadows? Its time to Get Noticed and command the attention you deserve.
