Content Rules PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Content Rules PDF full book. Access full book title Content Rules by Ann Handley. Download full books in PDF and EPUB format.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Get Book Here
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Get Book Here
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1916444601
Category : Computers
Languages : en
Pages : 186
Get Book Here
Book Description
Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.
Author: Joe Stolte
Publisher: Kadabra Corproation
ISBN: 9781736557501
Category :
Languages : en
Pages : 162
Get Book Here
Book Description
For: Purpose-Driven Service-Based-BusinessesWhat If there's an easier way to generate and close more (and better) clients consistently month after month?When was the last time you heard a prospective client say something like... "I've been looking for someone just like you"... "I already know I want to work with you"... Or my favorite... "how do we start working together RIGHT NOW?"The sad reality is most client-based businesses don't hear this from their prospective clients.Instead, they're stuck in the "price war" and hear things more like... "I need to think about it"... "it's too expensive"... or "I need to talk to my spouse or business partner"...Tractionology is your step-by-step guide to the science of getting more (and better) clients. It's written for coaches, consultants, experts, freelancers, insurance agents, mortgage brokers, wealth managers, attorneys, and anyone who is in the 'client business' or professional services world. Inside you'll learn exactly how to attract, convert, and transform more (and better) clients to scale your service-based business. You'll also discover: - Six simple traction channels you can use to immediately get your dream clients buying from you without spending a dime on advertising (page 45)- A step-by-step guide to generating goodwill in your marketplace so you can finally stop chasing clients and get them coming to you (page 33)- How to eliminate sales resistance and skepticism by systematically creating trust and goodwill with your dream clients (page 37)- The scientific process for crafting razor-sharp, magnetic messaging that makes the hair on the back of your prospects neck stand up (page 79)- The secret to getting your ideal target clients to buy from you while ignoring the competition (page 51)- Why starting with Facebook or YouTube ads is a recipe for disaster and what to do instead (page 69)- The perfect sales call script that closes high-paying clients in one call (page 101)- How to transform your clients into raving fans who send you an army of referrals (page 129)- How to ethically steal the growth secrets from Silicon Valley's best companies to scale your service-based business (page 137) And much more. Getting more (and better) clients for your services business doesn't have to be hard. Tractionology shows you the step-by-step process for turning sales and marketing for your service-based business into a science. Get your copy, scale your business, and make an even bigger impact in your market today!
Author: Lynda Felder
Publisher: New Riders
ISBN: 0321794435
Category : Computers
Languages : en
Pages : 192
Get Book Here
Book Description
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 92
Get Book Here
Book Description
Unlock the Secrets to Online Success with "Cyber Prospecting: A Guide to Online Riches" Are you ready to embark on a digital journey towards financial freedom and success? Look no further! "Cyber Prospecting" is your roadmap to thriving in the vast and lucrative online world. In today's digital age, the internet is a treasure trove of opportunities waiting to be seized. Whether you're an aspiring entrepreneur, a seasoned freelancer, or anyone seeking to harness the power of the online realm, this book is your indispensable guide to unlocking the door to prosperity. What Will You Discover Inside? 🚀 Finding Your Niche: Uncover the secrets to identifying the perfect niche that aligns with your passions and profit potential. 🌐 Building Your Platform: Learn how to create a captivating online presence through websites, social media, and more. 📝 Creating Content: Master the art of crafting compelling content that captivates your audience and keeps them coming back for more. 💰 Monetizing Your Platform: Turn your online presence into a revenue-generating powerhouse with proven strategies. 📢 Building Your Audience: Attract, engage, and grow a loyal audience that supports your online endeavors. 🌟 Scaling Your Business: Take your online venture to new heights and scale your success like a pro. 💼 Work-from-Home Success: Discover the real strategies for securing work as a successful freelancer from the comfort of your home. And that's just the beginning! With "Cyber Prospecting," you'll gain invaluable insights into protecting your digital empire from cyber threats, harnessing data analytics for growth, collaborating with social media influencers, mastering e-commerce, dominating search engine optimization, and much more! Why Choose "Cyber Prospecting"? 🔑 Expert Guidance: Benefit from the knowledge and experience of seasoned online experts who have navigated the digital landscape successfully. 📚 Comprehensive Coverage: Get all the tools and strategies you need under one roof, from niche selection to monetization and beyond. 💡 Actionable Insights: Every chapter is packed with practical advice and real-world examples that you can implement immediately. 🚀 Accelerate Your Online Journey: Whether you're starting from scratch or looking to supercharge your existing online presence, this book is your shortcut to success. Don't miss out on the opportunity to transform your online prospects into a goldmine of riches. "Cyber Prospecting" is your definitive guide to conquering the online world, one step at a time. Ready to Strike it Rich in the Digital Gold Rush? Grab your copy of "Cyber Prospecting: A Guide to Online Riches" now and embark on a thrilling journey to online success. Your financial freedom and digital prosperity await! Feel free to customize and adapt this sales copy to best fit your book's unique selling points and target audience.
Author: Brian Smith
Publisher: THE PUBLISHER
ISBN:
Category : Business & Economics
Languages : en
Pages : 87
Get Book Here
Book Description
This book is a comprehensive guide that teaches readers how to generate a consistent income of $2,000 per month through online ventures, even without any prior formal training. It covers various strategies and methods to achieve this goal, providing detailed step-by-step instructions and practical advice. The chapters are organized systematically, starting with understanding the online market and setting realistic goals. Readers will then learn to identify their skills and interests, research profitable niches, and create a digital product that caters to their chosen niche. The book emphasizes the importance of building an online presence through websites, blogs, and social media platforms, and offers insights on growing an email list. The guide explores different ways to monetize content, such as affiliate marketing, launching digital courses, and incorporating ads and sponsorships. It also delves into freelancing platforms, e-commerce and dropshipping, generating passive income streams, and mastering search engine optimization. The book further covers leveraging online courses and workshops, creating and selling digital art and crafts, managing an online consulting business, maximizing social media influencer opportunities, and implementing digital marketing strategies. It concludes with tips on scaling the online business through outsourcing, expanding offerings, and investing in growth. With its practical advice and comprehensive coverage, this book is a valuable resource for anyone seeking to earn a sustainable income online without formal training.
Author: Sarah MacLean
Publisher: HarperCollins
ISBN: 006269197X
Category : Fiction
Languages : en
Pages : 416
Get Book Here
Book Description
When Wicked Comes Calling . . . When a mysterious stranger finds his way into her bedchamber and offers his help in landing a duke, Lady Felicity Faircloth agrees—on one condition. She’s seen enough of the world to believe in passion, and won’t accept a marriage without it. The Wallflower Makes a Dangerous Bargain . . . Bastard son of a duke and king of London’s dark streets, Devil has spent a lifetime wielding power and seizing opportunity, and the spinster wallflower is everything he needs to exact a revenge years in the making. All he must do is turn the plain little mouse into an irresistible temptress, set his trap, and destroy his enemy. For the Promise of Passion . . . But there’s nothing plain about Felicity Faircloth, who quickly decides she’d rather have Devil than another. Soon, Devil’s carefully laid plans are in chaos and he must choose between everything he's ever wanted . . . and the only thing he's ever desired.
Author: Erin Kissane
Publisher: Book Apart
ISBN: 9781952616518
Category : Computers
Languages : en
Pages : 0
Get Book Here
Book Description
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Author: Chris Barr
Publisher: St. Martin's Griffin
ISBN: 1429922168
Category : Language Arts & Disciplines
Languages : en
Pages : 616
Get Book Here
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: Jason Hughes
Publisher: Jason Hughes
ISBN:
Category : Business & Economics
Languages : en
Pages : 207
Get Book Here
Book Description
Are you tired of the traditional 9-to-5 grind? Are you looking for ways to achieve financial freedom and create a sustainable income stream from the comfort of your own home? Look no further! "How to Make Money Online: Make Up to $5000 a Month" is your comprehensive guide to unlocking the secrets of online income generation. In this book, you will learn 100 proven and practical ways to make passive income online. Whether you're a digital nomad, a stay-at-home parent, or simply seeking financial independence, this book provides you with the tools and strategies to succeed in the digital era. Inside these pages, you'll discover a wealth of opportunities to tap into the vast potential of the online world. From affiliate marketing and e-commerce to content creation and investment strategies, each method is explained in detail, empowering you to choose the ones that align with your skills, passions, and goals. With step-by-step instructions and real-life examples, Jason Hughes guides you through the process of getting started, finding your niche, building your online presence, and monetizing your expertise. You'll learn how to leverage the power of social media, optimize your website for maximum impact, and implement effective marketing strategies to reach your target audience. But this book is more than just a compilation of money-making ideas. It's a roadmap to financial freedom and success. Along the way, [Your Name] shares invaluable insights on mindset, goal-setting, and overcoming challenges. You'll discover how to shift your perspective, embrace opportunities, and develop a growth-oriented mindset that will propel you toward your online income goals. Whether you dream of traveling the world while working remotely, having more time for yourself and your loved ones, or achieving financial security, Are you ready to unleash your online income potential? Get your copy and embark on the path to financial freedom today! Note: This book does not guarantee specific income results. Success in making money online depends on individual effort, dedication, and implementation of the strategies presented.
