How to Craft Compelling Online Content PDF Download
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Author: Patrick Owens
Publisher: Patrick Owens
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 30
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Book Description
In today's fast-paced world, where information is consumed at lightning speed, the ability to create compelling online content is invaluable. From blog posts and social media updates to newsletters and website copy, effective online writing can captivate audiences, drive engagement, and even transform readers into loyal followers. The digital landscape offers writers an unparalleled platform to share their voice, but with it comes the challenge of standing out in a sea of content.
Author: Patrick Owens
Publisher: Patrick Owens
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 30
Get Book Here
Book Description
In today's fast-paced world, where information is consumed at lightning speed, the ability to create compelling online content is invaluable. From blog posts and social media updates to newsletters and website copy, effective online writing can captivate audiences, drive engagement, and even transform readers into loyal followers. The digital landscape offers writers an unparalleled platform to share their voice, but with it comes the challenge of standing out in a sea of content.
Author: Lynda Felder
Publisher: New Riders
ISBN: 0321794435
Category : Computers
Languages : en
Pages : 192
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Book Description
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Md Labib Senha
Publisher: Ocleno
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 38
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Book Description
Unlock the boundless potential of your creativity and embark on an extraordinary journey through the enchanting world of digital content creation. In 'The Ever-Unfolding Odyssey of Creativity,' we invite you to explore the uncharted territories of imagination, embrace the transformative power of innovation, and leave an indelible mark on the creative cosmos. Discover how to forge authentic connections, inspire positive change, and shape the digital landscape as you navigate the evolving realm of content creation. From mastering the tools of the trade to leaving a lasting legacy, this book is your compass on a lifelong odyssey of creativity. Join us on this exhilarating voyage where creativity knows no bounds, curiosity reigns supreme, and the adventure never truly ends. 'The Ever-Unfolding Odyssey of Creativity' is your portal to the infinite canvas of possibility, where the cosmos of creativity awaits your every stroke, your every story, and your every dream.
Author: Erin Kissane
Publisher: Book Apart
ISBN: 9781952616518
Category : Computers
Languages : en
Pages : 0
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Book Description
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Michael Silverman
Publisher: CMI Books, Division of Z Squared Media, LLC
ISBN: 9780983330721
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1916444601
Category : Computers
Languages : en
Pages : 186
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Book Description
Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.
Author: Chris Barr
Publisher: St. Martin's Griffin
ISBN: 1429922168
Category : Language Arts & Disciplines
Languages : en
Pages : 616
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Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
