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Author: Lise Aaboen
Publisher:
ISBN: 9781788979276
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
Can you learn to be an entrepreneur in a week? The book focuses on short entrepreneurship education initiatives and includes eleven courses from European research-based universities. The book provides insights on best practice and lessons learned from experience for potential and current organizers of such initiatives. Entrepreneurship initiatives are a common response to top-down decisions to include entrepreneurship in all disciplines and study programs. There is often also a regional or societal goal for these activities. Different types of programme are analysed, from those aiming to instil an entrepreneurial mindset, those preparing the individual for an entrepreneurial career to those based on collaborations between universities. The authors make comparisons of the audiences, goals, organization and pedagogical approaches in each case to answer whether entrepreneurship can be taught in one week. By reading this book university managers, course designers and those delivering entrepreneurship initiatives will be able to make a more informed decision regarding if and how they should be organized. Contributors include:L. Aaboen, V.L. Ausrød, O. Belousova, A. Blesa, C. Cantù, S. Costa, S. Delanoë-Gueguen, A. Groen, J. Guldager, J. Heinonen, U. Hytti, P.P. Iglesias-Sánchez, A. Jacobsson, A. La Rocca, H. Landström, E.M. Laviolette, C.J. Maldonado, L. Martínez, G.-B. Neergard, A. Ouendag, M. Ripollés, C.A.F. Rosenstand, E. Simmons, R. Sørheim, P. Stenholm, C. Tollestrup
Author: Lise Aaboen
Publisher:
ISBN: 9781788979276
Category : Entrepreneurship
Languages : en
Pages : 0
Get Book Here
Book Description
Can you learn to be an entrepreneur in a week? The book focuses on short entrepreneurship education initiatives and includes eleven courses from European research-based universities. The book provides insights on best practice and lessons learned from experience for potential and current organizers of such initiatives. Entrepreneurship initiatives are a common response to top-down decisions to include entrepreneurship in all disciplines and study programs. There is often also a regional or societal goal for these activities. Different types of programme are analysed, from those aiming to instil an entrepreneurial mindset, those preparing the individual for an entrepreneurial career to those based on collaborations between universities. The authors make comparisons of the audiences, goals, organization and pedagogical approaches in each case to answer whether entrepreneurship can be taught in one week. By reading this book university managers, course designers and those delivering entrepreneurship initiatives will be able to make a more informed decision regarding if and how they should be organized. Contributors include:L. Aaboen, V.L. Ausrød, O. Belousova, A. Blesa, C. Cantù, S. Costa, S. Delanoë-Gueguen, A. Groen, J. Guldager, J. Heinonen, U. Hytti, P.P. Iglesias-Sánchez, A. Jacobsson, A. La Rocca, H. Landström, E.M. Laviolette, C.J. Maldonado, L. Martínez, G.-B. Neergard, A. Ouendag, M. Ripollés, C.A.F. Rosenstand, E. Simmons, R. Sørheim, P. Stenholm, C. Tollestrup
Author: Emily Heyward
Publisher: Penguin
ISBN: 0593084314
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Author: Steve Glaveski
Publisher: John Wiley & Sons
ISBN: 0730363864
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Make the leap and become an entrepreneur today Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve Glaveski, shows you how to navigate the challenges, find the entrepreneurial success that is right for you and become a better person along the way. Employee to Entrepreneur combines storytelling with a step-by-step framework to teach you how to effectively explore and leverage entrepreneurship to gain freedom, fulfillment and financial security. understand what you want to do by first understanding yourself explore if entrepreneurship is right for you without giving up your day job avoid the common pitfalls faced by first-time entrepreneurs fund, test and prioritise your ideas in a fast and cost-effective way develop the mindset to succeed in your business. If you’re ready to leave your cushy employee life behind and build a business and a life you believe in, reading this essential guidebook is your first step to making it happen.
Author: Gino Wickman
Publisher: BenBella Books
ISBN: 194883684X
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.
Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Author: Adam Toren
Publisher: John Wiley & Sons
ISBN: 1119271649
Category : Juvenile Nonfiction
Languages : en
Pages : 128
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Book Description
The easy way to help your kid start a business Do you have a budding entrepreneur on your hands who's anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in Starting Your Own Business. Written with young learners in mind, this book walks your child through the steps that turn a bright idea into a profitable business. An extension of the trusted For Dummies brand, Starting Your Own Business speaks to juniors in a language they can understand, offering guidance and actionable plans to turn their business idea into a reality. From setting goals to putting together a plan that encourages others to help them get their idea off the ground, it offers everything kids need to get their business started and make it grow. The book features a design that is heavy on eye-popping graphics that hold children's attention The content focuses on the steps to completing a project A small, full-color, non-intimidating package instills confidence in the reader Basic projects set the reader on the road to further exploration Children are notorious for their huge imaginations. Now, their ideas can live in the real world—and translate to real profit—with the help of Starting Your Own Business.
Author: Robert Ashton
Publisher: John Wiley & Sons
ISBN: 0857080601
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
In a time when making money has got itself a bad name, when public distaste for fat cats and conglomerate brands is at an all-time high, becoming a social entrepreneur looks increasingly attractive. This book can show you how to go about becoming one.
Author: Julia Qermezi Huang
Publisher: Cornell University Press
ISBN: 1501748742
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
In To Be an Entrepreneur, Julia Qermezi Huang focuses on Bangladesh's iAgent social-enterprise model, the set of economic processes that animate the delivery of this model, and the implications for women's empowerment. The book offers new ethnographic approaches that reincorporate relational economics into the study of social enterprise. It details the tactics, dilemmas, compromises, aspirations, and unexpected possibilities that digital social enterprise opens up for women entrepreneurs, and reveals the implications of policy models promoting women's empowerment: the failure of focusing on individual autonomy and independence. While describing the historical and incomplete transition of Bangladesh's development models from their roots in a patronage-based moral economy to a market-based social-enterprise arrangement, Huang concludes that market-driven interventions fail to grasp the sociopolitical and cultural contexts in which poverty and gender inequality are embedded and sustained.
Author: Rana DiOrio
Publisher: Sourcebooks, Inc.
ISBN: 1939775183
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Part of the award-winning What Does It Mean to Be...? series, What Does It Mean to Be an Entrepreneur? is a marvelous introduction for children of all ages to the concept of entrepreneurship and creativity. Being an entrepreneur means... Following your dream Loving to learn and being curious Taking risks Celebrated by Co-Founder of Ben & Jerry's, Jerry Greenfield, What Does It Mean to Be an Entrepreneur? is a book that "Inspires young dreamers to find the courage to be doers." When Rae witnesses an ice cream-and-doggie mishap, she's inspired to create a big-scale solution to wash dogs. Rae draws on her determination, resilience, and courage until she—and everyone else in her community—learns just what it means to be an entrepreneur. This fun approach to a sometimes complicated concept is sure to inspire budding entrepreneurs to follow their dreams. After all, being an entrepreneur takes courage, creativity, and a growth mindset!
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
