Branded Male PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Branded Male PDF full book. Access full book title Branded Male by Mark Tungate. Download full books in PDF and EPUB format.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Kerri P. Steinberg
Publisher: Rutgers University Press
ISBN: 0813573874
Category : Social Science
Languages : en
Pages : 357
Get Book Here
Book Description
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336
Get Book Here
Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: Deborah Gardner
Publisher: eBookIt.com
ISBN: 0982144016
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
SEX SELLS! That's How You Have to Compete in a Man's World Or is it? As a sales woman in business today, you might find the sales process cruel and frustrating when pitching products or services to men. You do have options when pressured to do "whatever it takes" to impress them. Blunt discussions and tell-it-straight tactics in How to Sell to Men Without Wearing a Low-Cut Dress reveal how you can subtract the sexual sizzle and still advance your sales career. You will discover: -Common mistakes women make selling to male buyers -Tactics for selling to men that will not ever involve baring skin -Basic motivators men require when purchasing from a woman -Safe, not sexy, ways to communicate with men in sales situations -The essential role of confidence-do not leave home without it Drop the worn-out strategies and learn how to conduct business that will enhance both your self-esteem and your bank account. This book bares it all.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 72
Get Book Here
Book Description
Author: Dave Marinaccio
Publisher: Simon and Schuster
ISBN: 1628726210
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Author: Katherine Sender
Publisher: Columbia University Press
ISBN: 0231127340
Category : Business & Economics
Languages : en
Pages : 329
Get Book Here
Book Description
"Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Author: Albert E. Edgar
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 592
Get Book Here
Book Description
Author: Blythe Roberson
Publisher: Flatiron Books
ISBN: 1250193443
Category : Humor
Languages : en
Pages : 201
Get Book Here
Book Description
From New Yorker and Onion writer and comedian Blythe Roberson, How to Date Men When You Hate Men is a comedy philosophy book aimed at interrogating what it means to date men within the trappings of modern society. Blythe Roberson’s sharp observational humor is met by her open-hearted willingness to revel in the ugliest warts and shimmering highs of choosing to live our lives amongst other humans. She collects her crushes like ill cared-for pets, skewers her own suspect decisions, and assures readers that any date you can mess up, she can top tenfold. And really, was that date even a date in the first place? With sections like Real Interviews With Men About Whether Or Not It Was A Date; Good Flirts That Work; Bad Flirts That Do Not Work; and Definitive Proof That Tom Hanks Is The Villain Of You’ve Got Mail, How to Date Men When You Hate Men is a one stop shop for dating advice when you love men but don't like them. "With biting wit, Roberson explores the dynamics of heterosexual dating in the age of #MeToo" — The New York Times
Author: Sam Delaney
Publisher:
ISBN: 9780571312405
Category : Advertising, Political
Languages : en
Pages : 0
Get Book Here
Book Description
How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.
