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Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Business & Economics
Languages : en
Pages : 414
Get Book
Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Sally Hogshead
Publisher: HarperBusiness
ISBN: 9780062230690
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Jane Mosbacher Morris
Publisher: Penguin
ISBN: 0143133217
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.
Author: Black Book
Publisher: Createspace Independent Publishing Platform
ISBN: 9781729834084
Category :
Languages : en
Pages : 56
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Book Description
Summary & Analysis: How the World Sees You By Sally Hogshead: Discover Your Highest Value Through The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! For more information click on BUY BUTTON!! tag:how the world sees you sally hogshead,how the world sees you,sally hogshead,fascinate sally hogshead,sally hogshead how the world sees you,how the workd sees you,sally hogshead how to fascinate
Author: Scorpio Digital Press
Publisher:
ISBN: 9781079308815
Category :
Languages : en
Pages : 56
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Book Description
Note to readers: This is a summary and analysis companion book based on Sally Hogshead's How the World Sees You: Discover Your Highest Value through the Science of Fascination by. This fan-based excerpt is meant to enhance your original reading experience, not supplement it. We strongly encourage you to purchase the original book https: //amzn.to/2Iln3Ti The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! Educate yourself! Scroll to the top and buy with 1-click now!
Author: David Suzuki
Publisher: Greystone Books
ISBN: 1926812611
Category : Juvenile Nonfiction
Languages : en
Pages : 144
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Book Description
This lively collection of fascinating facts and fables, colorful cartoons, and dynamic illustrations explains how everything on Earth is connected. Since its original publication, concern for the environment has grown, and although environmental damage has increased, so too have "green" strategies. This new edition reflects these changes, with expanded discussion of environmental issues and new technologies, as well as many more activities. New sidebars offer extra facts, tips, and real-life examples of things other budding ecologists have done to make the world a better place.
Author: Emily Balcetis
Publisher: Ballantine Books
ISBN: 1524796484
Category : Self-Help
Languages : en
Pages : 274
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Book Description
Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this “perception gap” to their advantage. “Get ready for this book to change how you see everything you see."—Adam Grant, New York Times bestselling author of Originals and Give and Take When it comes to setting and meeting goals, we may see—quite literally—our plans, our progress, and our potential in the wrong ways. We perceive ourselves as being closer to or further from the end than we may actually be depending on our frame of reference. We handicap ourselves by looking too often at the big picture and at other times too long at the fine detail. But as award-winning social psychologist Emily Balcetis explains, there is great power in these misperceptions. We can learn to leverage perceptual illusions if we know when and how to use them to our advantage. Drawing on her own rigorous research and cutting-edge discoveries in vision science, cognitive research, and motivational psychology, Balcetis offers unique accounts of the perceptual habits, routines, and practices that successful people use to set and meet their ambitions. Through case studies of entrepreneurs, athletes, artists, and celebrities—as well as her own colorful experience of trying to set and reach a goal—she brings to life four powerful yet largely untapped visual tactics that can be applied according to the situation. Narrow your focus: Closing the aperture of your attention helps you exercise effectively, save money, and find more time in your day. Widen the bracket: Seeing the forest instead of the trees reduces temptations and helps you recognize when a change of course is in order. Materialize your plan and your progress: Creating checklists and objective assessments inspires better planning and adjusts your gauge of what’s really left to be done. Control your frame of reference: Knowing where to direct attention improves your ability to read others’ emotions, negotiate better deals, foster stronger relationships, and overcome a fear of public speaking. A mind-blowing and original tour of perception, Clearer, Closer, Better will help you see the possibilities in what you can’t see now. Inspiring, motivating, and always entertaining, it demonstrates that if we take advantage of our visual experiences, they can lead us to live happier, healthier, and more productive lives every day.
Author: Hans Rosling
Publisher: Flatiron Books
ISBN: 125012381X
Category : Science
Languages : en
Pages : 353
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Book Description
INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.
Author: Perfection Learning Corporation
Publisher: Turtleback
ISBN: 9781663608192
Category :
Languages : en
Pages :
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Book Description
Author: Daniel Miller
Publisher: UCL Press
ISBN: 1910634484
Category : Social Science
Languages : en
Pages : 288
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Book Description
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
