How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products PDF Download
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Author: Yousuf Daas
Publisher:
ISBN: 9783668999763
Category :
Languages : en
Pages : 32
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Book Description
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.
Author: Yousuf Daas
Publisher:
ISBN: 9783668999763
Category :
Languages : en
Pages : 32
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Ayantunji Gbadamosi
Publisher: Edward Elgar Publishing
ISBN: 1839101032
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Rodney Stark
Publisher: Univ of California Press
ISBN: 9780520017566
Category : Social Science
Languages : en
Pages : 252
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Book Description
How religious are Americans these days? How many still believe in God, in Biblical miracles, in heaven and hell? Do people pray? How much money is being given to churches, by Episcopalians, Presbyterians, Roman Catholics, Lutherans, and other groups? American Piety, the first of a three-volume study of religious commitment, answers these and a host of other questions about the contemporary religious scene. Particularly startling are the contrasts in beliefs, practices, and experiences revealed among the eleven major Christian denominations whose membership is compared.
Author: Matin A. Khan
Publisher: New Age International
ISBN: 812241947X
Category : Advertising
Languages : en
Pages : 12
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Book Description
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Author: Hiram C. Barksdale
Publisher:
ISBN: 9780884062608
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author: Ruerd Ruben
Publisher: MDPI
ISBN: 3038978140
Category : Technology & Engineering
Languages : en
Pages : 356
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Book Description
One of the major knowledge challenges in the domain of Resilient and Sustainable Food Systems refers to the integration of perspectives on consumption, patterns that support public health, inclusive value chains, and environmentally sustainable food production. While there is a long record of the analysis of separate interventions, this special issue generates integrated insights, provides cross-cutting perspectives, and outlines practical and policy solutions that address these global challenges.
The collection of papers promotes the view that sustainable food systems require thorough insights into the structure and dynamics of agri-food production systems, the drivers for integrating food value chains and markets, and key incentives for supporting healthier consumer choices. On the production side, potential linkages between agricultural commercialization and intensification and their effects for food security and nutritional outcomes are analyzed. Value Chains are assessed for their contribution to improving exchange networks and markets for food products that simultaneously support efficiency, circularity, and responsiveness. Individual motives and market structures for food consumption need to be understood in order to be able to outline suitable incentives to enhance healthy dietary choice.The contributed papers focus on interfaces between food system activities and processes of adaptive change that are critical for overcoming key constraints and trade-offs between sustainable food and healthy diets.
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
