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Author: Eric Holsinger
Publisher: Que Education & Training
ISBN: 9781562763916
Category : Computers
Languages : en
Pages :
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Book Description
Following the bestselling how-it-works, full-color, graphical format to give users an insider's view of multimedia technology and production, this second edition continues on by illustrating the inner workings of today's most sophisticated hardware and software, revealing the potential of new multimedia technologies.
Author: Eric Holsinger
Publisher: Que Education & Training
ISBN: 9781562763916
Category : Computers
Languages : en
Pages :
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Book Description
Following the bestselling how-it-works, full-color, graphical format to give users an insider's view of multimedia technology and production, this second edition continues on by illustrating the inner workings of today's most sophisticated hardware and software, revealing the potential of new multimedia technologies.
Author: Karen Nelson-Field
Publisher: Springer Nature
ISBN: 9811515409
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author: Pauline Rafferty
Publisher: Routledge
ISBN: 1351928120
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Indexing and information retrieval work properly only if language and interpretation are shared by creator and user. This is more complex for non-verbal media. The authors of Indexing Multimedia and Creative Works explore these challenges against a background of different theories of language and communication, particularly semiotics, questioning the possibility of ideal multimedia indexing. After surveying traditional approaches to information retrieval (IR) and organization in relation to issues of meaning, particularly Panofsky’s ’levels of meaning’, Pauline Rafferty and Rob Hidderley weigh up the effectiveness of major IR tools (cataloguing, classification and indexing) and computerised IR, highlighting key questions raised by state-of-the-art computer language processing systems. Introducing the reader to the fundamentals of semiotics, through the thinking of Saussure, Peirce and Sonesson, they make the case for this as the basis for successful multimedia information retrieval. The authors then describe specific multimedia information retrieval tools: namely the Art and Architecture Thesaurus, Iconclass and the Library of Congress Thesaurus of General Materials I and II. A selection of multimedia objects including photographic images, abstract images, music, the spoken word and film are read using analytical and descriptive categories derived from the literature of semiotics. Multimedia information retrieval tools are also used to index the multimedia objects, an exercise which demonstrates the richness of the semiotic approach and the limitations of controlled vocabulary systems. In the final chapter the authors reflect on the issues thrown up by this comparison and explore alternatives such as democratic, user-generated indexing as an alternative . Primarily intended for third-year undergraduate and postgraduate information studies students, the breadth and depth of Indexing Multimedia and Creative Works will also make it relevant and fascinating rea
Author: Jane Elizabeth Lavery
Publisher: Boydell & Brewer
ISBN: 1855663945
Category : Literary Criticism
Languages : en
Pages : 321
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Book Description
In contemporary Latin America, an emerging crosscurrent of pioneering female writers and artists with an interest in transgressing traditional boundaries of genre, media, gender and nation are using their work to voice dissent against pressing social issues including neo-liberal consumerism, environmental degradation, mass migration and gender violence.
Author: Richard E. Mayer
Publisher: Cambridge University Press
ISBN: 0521514126
Category : Computers
Languages : en
Pages : 321
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Book Description
An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.
Author: Mark Deuze
Publisher: John Wiley & Sons
ISBN: 0745658113
Category : Social Science
Languages : en
Pages : 387
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Book Description
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Author: Paul Torremans
Publisher: Edward Elgar Publishing
ISBN: 1848440219
Category : Law
Languages : en
Pages : 553
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Book Description
. . . this book provides an interesting insight into many aspects of copyright law. It is a useful resource not only for those whose core practice is copyright but also those involved in industries reliant on copyright. New Zealand Law Journal Copyright law is undergoing rapid transformations to cope with the new international digital environment. This valuable research Handbook provides a thorough and contemporary tableau of current thinking in copyright law. It traces the changes undergone and the challenges faced by copyright, as well as its roots and its diversity, combining to present a colourful picture of a dynamic research area. The editor brings together an elite group of international copyright scholars who offer incisive and original analysis of a wide range of issues and aspects of copyright law, and in some cases a multiplicity of perspectives on a single topic. Rigorous and often thought-provoking in nature, this research Handbook clearly maps the current landscape, and will also undoubtedly stimulate further research in the field. Analysing the cutting edge of current copyright research, Copyright Law will be of great interest to researchers, students, practitioners and policymakers.
Author: Ralf Steinmetz
Publisher: Springer Science & Business Media
ISBN: 3662088789
Category : Computers
Languages : en
Pages : 478
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Book Description
Multimedia Systems discusses the basic characteristics of multimedia operating systems, networking and communication, and multimedia middleware systems. The overall goal of the book is to provide a broad understanding of multimedia systems and applications in an integrated manner: a multimedia application and its user interface must be developed in an integrated fashion with underlying multimedia middleware, operating systems, networks, security, and multimedia devices. Fundamental characteristics of multimedia operating and distributed communication systems are presented, especially scheduling algorithms and other OS supporting approaches for multimedia applications with soft-real-time deadlines, multimedia file systems and servers with their decision algorithms for data placement, scheduling and buffer management, multimedia communication, transport, and streaming protocols, services with their error control, congestion control and other Quality of Service aware and adaptive algorithms, synchronization services with their skew control methods, and group communication with their group coordinating algorithms and other distributed services.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101524383
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Author: Hsiang-Chuan Liu
Publisher: CRC Press
ISBN: 1315731045
Category : Computers
Languages : en
Pages : 1300
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Book Description
This book contains selected Computer, Management, Information and Educational Engineering related papers from the 2014 International Conference on Management, Information and Educational Engineering (MIEE 2014) which was held in Xiamen, China on November 22-23, 2014. The conference aimed to provide a platform for researchers, engineers and academic
