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Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354
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Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354
Get Book Here
Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Philip Oltermann
Publisher: Guardian Books
ISBN: 0852653638
Category : Reference
Languages : en
Pages : 432
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Book Description
The Guardian's 2008 'How to Write' supplements were a huge success with wordsmiths of all stripes. Covering fiction, poetry, comedy, screenwriting, biography and journalism, they offered invaluable advice and bags of encouragement from a range of leading professionals, including Catherine Tate on writing memorable comedy characters, Robert Harris on penning bestelling fiction and Michael Rosen on constructing stories that will appeal to young people. This book draws together the material from those supplements and includes a full directory of useful addresses, from publishers and agents to professional societies and providers of bursaries. Whether you're looking to polish up your writing skills or you want to ensure that your manuscript finds its way into the right hands, How to Write will prove essential reading.
Author: Jacqui Pretty
Publisher: Morgan James Publishing
ISBN: 1683502310
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.
Author: Ally Carter
Publisher: Scholastic Inc.
ISBN: 1338212281
Category : Young Adult Nonfiction
Languages : en
Pages : 220
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Book Description
From bestselling author Ally Carter, the definitive guide to writing a novel for the NaNoRiMo generation, including helpful tips from other YA stars. Have you always wanted to write a book, but don't know where to start? Or maybe you're really great at writing the first few chapters . . . but you never quite make it to the end? Or do you finally have a finished manuscript, but you're not sure what to do next? Fear not -- if you have writing-related questions, this book has answers! Whether you're writing for fun or to build a career, bestselling author Ally Carter is ready to help you make your work shine. With honesty, encouragement, and humor, Ally's ready here to answer the questions that writers struggle with the most.Filled with practical tips and helpful advice, Dear Ally is a treasure for aspiring writers at any stage of their careers. It offers a behind-the-scenes look at how books get made, from idea to publication, and gives you insight into the writing processes of some of the biggest and most talented YA authors writing today.
Author: Jon Acuff
Publisher: National Geographic Books
ISBN: 0143109693
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
From the New York Times-bestselling author of Quitter and Start comes the definitive guide to getting your dream job. When you don't like your job, Sunday isn't really a weekend day. It's just pre-Monday. But what if you could call a Do Over and actually look forward to Monday? Starting on the first day you got paid to scoop ice cream or restock shelves, you’ve had the chance to develop the four elements all great careers have in common: relationships, skills, character, and hustle. You already have each of those, to one degree or another. Now it’s time to amplify them and apply them in a new way, so you can call a Do Over on your career, at any age. You’ll need a Do Over because you’ll eventually face at least one of these major transitions: • You’ll hit a Career Ceiling and get stuck, requiring sharp skills to free yourself. • You’ll experience a Career Bump and unexpectedly lose your job, requiring strong relationships to survive. • You’ll make a Career Jump to a new role, requiring solid character to push through uncertainty and chaos. • You’ll get a surprise Career Opportunity, requiring dedicated hustle to take advantage of it. Jon Acuff’s unique approach will give you the resources to reinvent your work, get unstuck, and get the job you’ve always wanted!
Author: Janet Evanovich
Publisher: St. Martin's Griffin
ISBN: 142991601X
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
How many people would kill to be a bestselling novelist? Especially one like Janet Evanovich.Writers want to know how a bestselling author thinks, writes, plans, and dreams her books. And they are primed for a book from Janet Evanovich that tells, in a witty Q&A format: - How she comes up with such remarkable characters - How she nails the perfect name every time - How she finds out insider details - Just how she sets up those masterful plots - What the life of a full-time writer is really like - What she'd tell an aspiring author about the publishing industry - And much, much more! This book details the elements of writing and publishing a novel, and addresses all categories of fiction-from mystery/thriller/action titles to romance; from stand-alone narratives to series. It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with Ina Yalof, a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.
Author: Susan Bilheimer
Publisher: Booklocker.com
ISBN: 9780970196415
Category : Communication of technical information
Languages : en
Pages : 0
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Book Description
If you can write clear, concise instructions, then you can be a technical writer. Learn, step-by-step, how to turn your creative writing talent into a highly lucrative career, where you get paid big money consistently to use your writing skills.
Author: Kj Charles
Publisher: Kjc Books
ISBN: 9781912688203
Category :
Languages : en
Pages : 288
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Book Description
Will Darling is all right. His business is doing well, and so is his illicit relationship with Kim Secretan--disgraced aristocrat, ex-spy, amateur book-dealer. It's starting to feel like he's got his life under control.And then a brutal murder in a gentleman's club plunges them back into the shadow world of crime, deception, and the power of privilege. Worse, it brings them up against Kim's noble, hostile family, and his upper-class life where Will can never belong.With old and new enemies against them, and secrets on every side, Will and Kim have to fight for each other harder than ever-or be torn apart for good.
Author: Alexa Donne
Publisher: HarperCollins
ISBN: 1328476685
Category : Young Adult Fiction
Languages : en
Pages : 405
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Book Description
“One of the most anticipated YA debuts of 2018, Brightly Burning is a gothic, romantic mystery with hints of Jane Eyre, Marissa Meyer, and Kiera Cass.” —Entertainment Weekly “Brightly Burning delivers a brooding gothic mystery and a swoony romance, all set in space. Donne’s atmospheric, twisty update of a cherished classic will keep you up late into the night!” —Elly Blake, NYT bestselling author of the Frostblood Saga Stella Ainsley leaves poverty behind when she quits her engineering job aboard the Stalwart to become a governess on a private ship. On the Rochester, there’s no water ration, more books than one person could devour in a lifetime, and an AI who seems more friend than robot. But no one warned Stella that the ship seems to be haunted, nor that it may be involved in a conspiracy that could topple the entire interstellar fleet. Surrounded by mysteries, Stella finds her equal in the brooding but kind nineteen-year-old Captain Hugo. When several attempts on his life spark more questions than answers, and the beautiful Bianca Ingram appears at Hugo’s request, his unpredictable behavior causes Stella’s suspicions to mount. Without knowing who to trust, Stella must decide whether to follow her head or her heart. Alexa Donne’s lush and enthralling reimagining of the classic Jane Eyre, set among the stars, will seduce and beguile you.
