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Author: Darren Rovell
Publisher: Amacom Books
ISBN: 9780814472996
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Author: Darren Rovell
Publisher: Amacom Books
ISBN: 9780814472996
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Author: Clive Finlayson
Publisher: Oxford University Press, USA
ISBN: 019965879X
Category : History
Languages : en
Pages : 223
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Book Description
In The Improbable Primate, Clive Finlayson gives a provocative view of human evolution, arguing that the critical factor that shaped us was water. Questioning current accounts of tools and our spread from Africa, he presents an ecological viewpoint.
Author: Jeremy DeSilva
Publisher: HarperCollins
ISBN: 0062938517
Category : Science
Languages : en
Pages : 389
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Book Description
A Science News Best Science Book of the Year: “A brilliant, fun, and scientifically deep stroll through history, anatomy, and evolution.” —Agustín Fuentes, PhD, author of The Creative Spark: How Imagination Made Humans Exceptional Winner of the W.W. Howells Book Prize from the American Anthropological Association Blending history, science, and culture, this highly engaging evolutionary story explores how walking on two legs allowed humans to become the planet’s dominant species. Humans are the only mammals to walk on two rather than four legs—a locomotion known as bipedalism. We strive to be upstanding citizens, honor those who stand tall and proud, and take a stand against injustices. We follow in each other’s footsteps and celebrate a child’s beginning to walk. But why, and how, exactly, did we take our first steps? And at what cost? Bipedalism has its drawbacks: giving birth is more difficult and dangerous; our running speed is much slower than other animals; and we suffer a variety of ailments, from hernias to sinus problems. In First Steps, paleoanthropologist Jeremy DeSilva explores how unusual and extraordinary this seemingly ordinary ability is. A seven-million-year journey to the very origins of the human lineage, this book shows how upright walking was a gateway to many of the other attributes that make us human—from our technological abilities to our thirst for exploration and our use of language—and may have laid the foundation for our species’ traits of compassion, empathy, and altruism. Moving from developmental psychology labs to ancient fossil sites throughout Africa and Eurasia, DeSilva brings to life our adventure walking on two legs. Includes photographs “A book that strides confidently across this complex terrain, laying out what we know about how walking works, who started doing it, and when.” —The New York Times Book Review “DeSilva makes a solid scientific case with an expert history of human and ape evolution.” —Kirkus Reviews “A brisk jaunt through the history of bipedalism . . . will leave readers both informed and uplifted.” —Publishers Weekly “Breezy popular science at its best.” —Science News
Author: Charles Fishman
Publisher: Simon and Schuster
ISBN: 1439102082
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Fishmen examines the passing of the golden age of water and reveals the shocking facts about how water scarcity will soon be a major factor.
Author: David J. Ramsay
Publisher: Springer
ISBN: 9781447118190
Category : Medical
Languages : en
Pages : 509
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Book Description
At one time or another, everyone has said "I am thirsty". Yet what causes this sensation of thirst? It is obvious that a certain quantity of fluid must be present for the body to function normally. How does a water deficit in the body then influence drinking habits? But supposing the physiological need is met, what about the psychological need or social need? Water is certainly the most necessary fluid; then why do we humans often prefer other beverages, even at great cost of effort or money or health? The subject of thirst and drinking behavior are uniquely discussed in this book. For the first time both the physiological and the psychological aspects of water and beverage consumption are examined in one volume. The many recent developments concerning how a lack of water is signalled physiologically and processed neurally to affect drinking behavior are critically surveyed. Prospects for understanding the cultural and sensory influences on beverage consumption are mapped out. The thirty-one chapters by authorities in the field were all mutually reviewed and revised in the light of precirculated comments and round-table discussions. Together they provide a complete picture of the current state of knowledge on what determines fluid consumption in human beings and animals.
Author: David Sedlak
Publisher: Yale University Press
ISBN: 030017649X
Category : Nature
Languages : en
Pages : 353
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Book Description
The little-known story of the systems that bring us our drinking water, how they were developed, the problems they are facing, and how they will be reinvented in the near future
Author: Robert M. Sapolsky
Publisher: Penguin
ISBN: 0143110918
Category : Science
Languages : en
Pages : 801
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Book Description
New York Times bestseller • Winner of the Los Angeles Times Book Prize • One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote for science book of the year.” —Parul Sehgal, The New York Times "Immensely readable, often hilarious...Hands-down one of the best books I’ve read in years. I loved it." —Dina Temple-Raston, The Washington Post From the bestselling author of A Primate's Memoir and the forthcoming Determined: A Science of Life Without Free Will comes a landmark, genre-defining examination of human behavior and an answer to the question: Why do we do the things we do? Behave is one of the most dazzling tours d’horizon of the science of human behavior ever attempted. Moving across a range of disciplines, Sapolsky—a neuroscientist and primatologist—uncovers the hidden story of our actions. Undertaking some of our thorniest questions relating to tribalism and xenophobia, hierarchy and competition, and war and peace, Behave is a towering achievement—a majestic synthesis of cutting-edge research and a heroic exploration of why we ultimately do the things we do . . . for good and for ill.
Author: Luci Attala
Publisher: University of Wales Press
ISBN: 178683412X
Category : Social Science
Languages : en
Pages : 184
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Book Description
This book is about how water becomes people – or, put another way, how people and water flow together and shape each other. While the focus of the book is on the relationships held between water and people, it also has a broader message about human relationships with the environment generally – a message that illustrates not only that people are existentially entangled with the material world, but that the materials of the world shape, determine and enable humans to be ‘humans’ in the ways that they are. Offering a selection of anthropological examples from Kenya, Wales and Spain to illustrate how water’s materiality coproductively generates the way people are able to engage with water, this book uses cross-disciplinary perspectives to provide and promote a new analytic – one that encourages ethical, holistic and sustainable relationships with the world around us. This approach challenges representations that ignore, sidestep or are blind to the fleshy materiality of being human, and aims to encourage a re-imagining of the world that acknowledges humanity as intrinsically active-with and part of the fabric of the collection of materials we call planet Earth.
Author: Timothy Noakes
Publisher: Human Kinetics
ISBN: 1492583367
Category : Sports & Recreation
Languages : en
Pages : 614
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Book Description
“Drink as much as you can, even before you feel thirsty." That's been the mantra to athletes and coaches for the past three decades, and bottled water and sports drinks have flourished into billion-dollar industries in the same short time. The problem is that an overhydrated athlete is at a performance disadvantage and at risk of exercise-associated hyponatremia (EAH)--a potentially fatal condition. Dr. Tim Noakes takes you inside the science of athlete hydration for a fascinating look at the human body’s need for water and how it uses the liquids it ingests. He also chronicles the shaky research that reported findings contrary to results in nearly all of Noakes’ extensive and since-confirmed studies. In Waterlogged, Noakes sets the record straight, exposing the myths surrounding dehydration and presenting up-to-date hydration guidelines for endurance sport and prolonged training activities. Enough with oversold sports drinks and obsessing over water consumption before, during, and after every workout, he says. Time for the facts—and the prevention of any more needless fatalities.
Author: Jacqueline Kelly
Publisher: Macmillan + ORM
ISBN: 1429993073
Category : Juvenile Fiction
Languages : en
Pages : 349
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Book Description
In this witty historical fiction middle grade novel set at the turn of the century, an 11-year-old girl explores the natural world, learns about science and animals, and grows up. A Newbery Honor Book. “The most delightful historical novel for tweens in many, many years. . . . Callie's struggles to find a place in the world where she'll be encouraged in the gawky joys of intellectual curiosity are fresh, funny, and poignant today.” —The New Yorker Calpurnia Virginia Tate is eleven years old in 1899 when she wonders why the yellow grasshoppers in her Texas backyard are so much bigger than the green ones. With a little help from her notoriously cantankerous grandfather, an avid naturalist, she figures out that the green grasshoppers are easier to see against the yellow grass, so they are eaten before they can get any larger. As Callie explores the natural world around her, she develops a close relationship with her grandfather, navigates the dangers of living with six brothers, and comes up against just what it means to be a girl at the turn of the century. Author Jacqueline Kelly deftly brings Callie and her family to life, capturing a year of growing up with unique sensitivity and a wry wit. The Evolution of Calpurnia Tate by Jacqueline Kelly was a 2010 Newbery Honor Book and the winner of the 2010 Bank Street - Josette Frank Award. This title has Common Core connections. This is perfect for young readers who like historical fiction, STEM topics, animal stories, and feminist middle grade novels. Don't miss the sequel! The Curious World of Calpurnia Tate To follow Calpurnia Tate on more adventures, read the Calpurnia Tate, Girl Vet chapter book series: Skunked! Counting Sheep Who Gives a Hoot? A Prickly Problem
