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Author: Jean-Marie Dru
Publisher: St. Martin's Press
ISBN: 0230610838
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Author: Jean-Marie Dru
Publisher: St. Martin's Press
ISBN: 0230610838
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Author: Jean-Marie Dru
Publisher: Macmillan
ISBN: 0230600697
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.
Author: Jean-Marie Dru
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.
Author: Jessica Shirvington
Publisher: Harper Collins
ISBN: 174309812X
Category : Young Adult Fiction
Languages : en
Pages : 303
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Book Description
The heart-stopping first chapter in bestselling author Jessica Shirvington's Disruption series. What if a microchip could identify your perfect match? What if it could be used against you and the ones you love? Eight years ago, Mercer Corporation's M-Bands became mandatory. An evolution of the smartphone, the bracelets promised an easier life. Instead, they have come to control it. Two years ago, Maggie Stevens watched helplessly as one of the people she loved most was taken from her, shattering her world as she knew it. Now, Maggie is ready. And Quentin Mercer -- heir to the M-Corp empire -- has become key to Maggie's plan. But as the pieces of her dangerous design fall into place, could Quentin's involvement destroy everything she's fought for? In a world full of broken promises, the ones Maggie must keep could be the most heartbreaking. Ages 14+
Author: Rachel S. Salzman
Publisher: Georgetown University Press
ISBN: 1626166617
Category : Political Science
Languages : en
Pages : 198
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Book Description
Russia's leadership in establishing the BRICS group (Brazil, Russia, India, China, and South Africa) is emblematic of its desire to end US hegemony and rewrite the rules of the international system. Rachel S. Salzman tells the story of why Russia broke with the West, how BRICS came together, why the group is emblematic of Russia's challenge to the existing global order, and how BRICS has changed since its debut. The BRICS group of non-Western states with emerging economies is held together by a shared commitment to revising global economic governance and strict noninterference in the internal affairs of other countries. BRICS is not exclusively a Russian story, but understanding the role of BRICS in Russian foreign policy is critical to understanding the group’s mission. In a time of alienation from the Euro-Atlantic world, BRICS provides Russia with much needed political support and legitimacy. While the longterm cohesion of the group is uncertain, BRICS stands as one of Vladimir Putin's signature international accomplishments. This book is essential reading for scholars and policymakers interested in Russian foreign policy, the BRICS group, and global governance.
Author: Paul Gilding
Publisher: A&C Black
ISBN: 1408822180
Category : Nature
Languages : en
Pages : 305
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Book Description
It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.
Author: James McQuivey
Publisher: Amazon Publishing
ISBN: 9781477800126
Category : Business planning
Languages : en
Pages : 0
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Book Description
You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
Author: David Potter
Publisher: Oxford University Press
ISBN: 0197518842
Category : History
Languages : en
Pages : 337
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Book Description
How do things change? The question is critical to the historical study of any era but it is also a profoundly important issue today as western democracies find the fundamental tenets of their implicit social contract facing extreme challenges from forces espousing ideas that once flourished only on the outskirts of society. This books argues that radical change always begins with ideas that took shape on the fringes. Throughout time the "mainstream" has been inherently conservative, allowing for incremental change but essentially dedicated to preserving its own power structures as the dominant ideology justifies existing relationships. In this tour of radical change across Western history, David Potter will show how ideologies that develop in opposition or reaction to those supporting the status quo are employed to effect profound changes in political structures that will in turn alter the way that social relations are constructed. Not all radical groups are the same, and all the groups that the book will explore take advantage of challenges that have already shaken the social order. They take advantage of mistakes that have challenged belief in the competence of existing institutions to be effective. It is the particular combination of an alternative ideological system and a period of community distress that are necessary conditions for radical changes in direction. The historical disruptions chronicled in this book-the rise of Christianity, rise of Islam, Protestant reformations, Age of Revolution (American and French), and Bolshevism and Nazism--will help readers understand when the preconditions exist for radical changes in the social and political order. As Disruption demonstrates, not all radical change follows paths that its original proponents might have predicted. An epilogue helps situate contemporary disruptions, from the rise of Trump and Brexit to the social and political consequences of technological change, in the wider historical forces surveyed by the book.
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Daniel Burrus
Publisher: Greenleaf Book Group
ISBN: 1626344477
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you! Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it. Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered. Readers will learn how to: • Separate the Hard Trends that will happen from the Soft Trends that might happen • Anticipate disruptions, problems, and game-changing opportunities • Identify and pre-solve predictable problems • Accelerate innovation (both everyday innovation and exponential innovation) • Pinpoint and act upon enormous untapped opportunities • Skip problems and barriers to succeed faster
