Author: Petr Szczepanik
Publisher: Springer Nature
ISBN: 3030448509
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Author: Blabalabba Blalan
Publisher: GRIN Verlag
ISBN: 3638347095
Category : Performing Arts
Languages : en
Pages : 12
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Book Description
Essay from the year 2004 in the subject Communications - Mass Media, grade: 2.1, University of Central Lancashire, course: Reading the media, language: English, abstract: To understand television programmes and how they are organised, it is important to look at the different kinds of programmes and how they are standing in context with other programmes. Every programme has its own conventions, codes and signs and this is why it is divided in different genres. In this essay I will try to find out, if it makes a difference whether television programmes are subdivided into genres and if it influences the production of a programme and also the consumption of the viewers. The examples used for this discussion are two different television programmes. One is the reality TV show “The Osbournes” which was first broadcasted in 2002 on the music channel “MTV” and than on Channel four; the other one is the news programme “BBC News at ten” which is broadcasted on BBC one. As a second media form I will take the two popular British newspapers “The Sun” a tabloid format newspaper and “The Times” printed as broadsheet format.
Author: John Reich
Publisher: Open SUNY Textbooks
ISBN: 9781942341475
Category :
Languages : en
Pages :
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Book Description
Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing. Important terminology is defined and types of analysis are discussed and demonstrated. An extended example of how a movie description reflects the setting, narrative structure, or directing style is used throughout the book to illustrate building blocks of each theme. This approach to film instruction and analysis has proved beneficial to increasing students¿ learning, while enhancing the creativity and critical thinking of the student.
Author: Sarah Casey Benyahia
Publisher: Routledge
ISBN: 1136259864
Category : Social Science
Languages : en
Pages : 354
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Book Description
Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives. The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities. The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning. Encouraging critical and analytical study, Media Studies: The Essential Resource helps students to understand the main theories and theorists within Media Studies.
Author: Paul Dwyer
Publisher: Routledge
ISBN: 1315298031
Category : Social Science
Languages : en
Pages : 401
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Book Description
Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie’s "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.
Author: Charles Bazerman
Publisher: Parlor Press LLC
ISBN: 1643170015
Category : Language Arts & Disciplines
Languages : en
Pages : 490
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Book Description
Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.
Author: Rick Altman
Publisher: Bloomsbury Publishing
ISBN: 1838715797
Category : Performing Arts
Languages : en
Pages : 458
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Book Description
Film/Genre revises our notions of film genre and connects the roles played by industry critics and audiences in making and re-making genre. Altman reveals the conflicting stakes for which the genre game has been played and recognises that the term 'genre' has different meanings for different groups, basing his new genre theory on the uneasy competitive yet complimentary relationship among genre users and discussing a huge range of films from The Great Train Robbery to Star Wars and from The Jazz Singer to The Player.
Author: Graeme Burton
Publisher: McGraw-Hill Education (UK)
ISBN: 0335239250
Category : Social Science
Languages : en
Pages : 362
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Book Description
This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition. This comprehensive text provides a wide-ranging perspective on the media and: Uses examples and case studies from the real world Shows how key concepts can help us understand the relationship between the Media and society Provides a clear explanation of how critical perspectives on the Media construct thinking about media businesses, texts and audiences The fully updated new edition features new boxed summaries of critical approaches and key thinkers. Chapters cover the main topics that students are likely to encounter in their studies, including: Advertising, media and violence, news, politics, young audiences, globalization, sport, popular music and new technology. This book is essential reading for students in media studies, cultural studies and courses with a media interest, such as sociology and English.
Author: Manuel Hernández-Pérez
Publisher: MDPI
ISBN: 3039210084
Category : Art
Languages : en
Pages : 162
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Book Description
In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production. The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics: • Studies on audiences—national and transnational case studies; • Fandom production and Otaku culture; • Cross-media and transmedia perspectives; • Theoretical perspectives on manga, anime, and media-mixes.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522516255
Category : Education
Languages : en
Pages : 2224
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Book Description
The delivery of quality education to students relies heavily on the actions of an institution’s administrative staff. Effective leadership strategies allow for the continued progress of modern educational initiatives. Educational Leadership and Administration: Concepts, Methodologies, Tools, and Applications provides comprehensive research perspectives on the multi-faceted issues of leadership and administration considerations within the education sector. Emphasizing theoretical frameworks, emerging strategic initiatives, and future outlooks, this publication is an ideal reference source for educators, professionals, school administrators, researchers, and practitioners in the field of education.
