Routledge Handbook of Sports Marketing PDF Download
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Author: Simon Chadwick
Publisher: Routledge
ISBN: 1317584910
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Author: Simon Chadwick
Publisher: Routledge
ISBN: 1317584910
Category : Business & Economics
Languages : en
Pages : 510
Get Book Here
Book Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Author: Leo P. Chall
Publisher:
ISBN:
Category : Online databases
Languages : en
Pages : 1166
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Book Description
CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Author: National Intramural Recreational Sports Association (NIRSA)
Publisher: Human Kinetics
ISBN: 1492581623
Category : Sports & Recreation
Languages : en
Pages : 393
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Book Description
Management of campus recreational sport facilities has expanded in both scope and complexity in the 21st century. Today’s state-of-the-art recreation and sport facilities offer high-end amenities for students, faculty, staff, and the surrounding community. Managing these diverse and complicated programs and facilities requires knowledge of operations, client services, and industry standards. Campus Recreational Sports: Managing Employees, Programs, Facilities, and Services addresses the unique skill set and knowledge base required of today’s campus recreation and sport facility manager. This reference offers current and aspiring professionals a comprehensive and practical discussion of campus recreation management. Chapters covering foundational topics of budgeting, marketing, assessment, risk management, and management of personnel, facilities, and services are complemented by current topics in technology, programming, and community building. Developed by the NIRSA, Campus Recreational Sports offers the latest industry guidelines and best practices based on the knowledge, expertise, and experience of leading campus recreation professionals across the nation. Both current and future professionals can rely on Campus Recreational Sports for guidance in the management of indoor and outdoor recreation and sport facilities.
Author: Rabel J. Burdge
Publisher: DIANE Publishing
ISBN: 9780756707941
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
A compilation of abstracts of papers presented at the 8th International Symposium on Society and Resource Management, held June 17-22, 2000. The abstracts explore the social dimensions of managing spatial landscapes for various purposes. The theme of the symposium, "Transcending Boundaries: Natural Resource Management form Summit to Sea," provided participants with the opportunity to explore the challenges of working across conceptual, cultural, and physical boundaries. The symposium focused on how social science research is being brought to bear on the exploration of "boundary issues" in resource management.
Author:
Publisher:
ISBN:
Category : Forest management
Languages : en
Pages : 152
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Book Description
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 536
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Book Description
Author: Edgar Lionel Jackson
Publisher:
ISBN: 9781892132543
Category : Leisure
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 376
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Book Description
Themes include : Crossing conceptual, cultural and political boundaries -- ideas of community, place and landscape ; working in new temporal and spatial scales ; resource management and environmental justice ; bioregional, deep ecological and ecofeminist perspectives on natural resources ; cultural definitions of resources, co-management between state, provincial, federal/national governments and aboriginal/native peoples [First Nations] ; involvement of ethnic and racial minorities in policy making ; fisheries, parks, protected areas, in transboundary areas ; public-private sector collaboration, etc.
Author:
Publisher:
ISBN:
Category : Physical education and training
Languages : en
Pages : 758
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 672
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Book Description
