Author: Camillo, Angelo A.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Handbook of Research on Global Hospitality and Tourism Management
Author: Camillo, Angelo A.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Tourism and Hospitality Management
Author: Lucius Walker
Publisher:
ISBN: 9781635490039
Category : Business & Economics
Languages : en
Pages : 331
Book Description
Globalization has made the world a village and thus, travelling has become a daily requirement of the masses. As the number of passengers increase day by day, the competition also swiftly mounts up. Therefore, it is the need of the hour to provide customers with best hospitality to thrive in this field. This text is made for students who are looking for a proper guide for this subject. It contains chapters and topics that discuss the new and improved developments in this area and also provide a deep knowledge of the past theories and concepts of the hospitality industry. This textbook will serve as a reference to a broad spectrum of readers.
Publisher:
ISBN: 9781635490039
Category : Business & Economics
Languages : en
Pages : 331
Book Description
Globalization has made the world a village and thus, travelling has become a daily requirement of the masses. As the number of passengers increase day by day, the competition also swiftly mounts up. Therefore, it is the need of the hour to provide customers with best hospitality to thrive in this field. This text is made for students who are looking for a proper guide for this subject. It contains chapters and topics that discuss the new and improved developments in this area and also provide a deep knowledge of the past theories and concepts of the hospitality industry. This textbook will serve as a reference to a broad spectrum of readers.
The Origins of Hospitality and Tourism
Author: Kevin D. O'Gorman
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884935
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884935
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.
Revenue Management for Hospitality and Tourism
Author: Alan Fyall
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999500
Category : Business & Economics
Languages : en
Pages : 270
Book Description
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999500
Category : Business & Economics
Languages : en
Pages : 270
Book Description
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Tourism
Author: Roy A.. Cook
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Marketing Leadership in Hospitality and Tourism
Author: Stowe Shoemaker
Publisher: Prentice Hall
ISBN: 9780131182400
Category : Business & Economics
Languages : en
Pages : 662
Book Description
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Publisher: Prentice Hall
ISBN: 9780131182400
Category : Business & Economics
Languages : en
Pages : 662
Book Description
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Management Accounting for Hotels and Restaurants
Author: Richard Kotas
Publisher: Routledge
ISBN: 1135404259
Category : Sports & Recreation
Languages : en
Pages : 331
Book Description
The book gives practical instruction and guidance in the use of accounting for effective control and higher profit in hotel and catering operations. The author covers all aspects of the subject, setting arguments and examples in a real context.
Publisher: Routledge
ISBN: 1135404259
Category : Sports & Recreation
Languages : en
Pages : 331
Book Description
The book gives practical instruction and guidance in the use of accounting for effective control and higher profit in hotel and catering operations. The author covers all aspects of the subject, setting arguments and examples in a real context.
Global Hospitality and Tourism Management Technologies
Author: Patricia Ordóñez de Pablos
Publisher: IGI Global
ISBN: 9781613500415
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging research topics that will define the future of IT and cultural development in the 21st century"--Provided by publisher.
Publisher: IGI Global
ISBN: 9781613500415
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging research topics that will define the future of IT and cultural development in the 21st century"--Provided by publisher.
Strategic Management for Hospitality and Tourism
Author: Fevzi Okumus
Publisher: Routledge
ISBN: 1351188496
Category : Business & Economics
Languages : en
Pages : 387
Book Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Publisher: Routledge
ISBN: 1351188496
Category : Business & Economics
Languages : en
Pages : 387
Book Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Planning Research in Hospitality and Tourism
Author: Levent Altinay
Publisher: Routledge
ISBN: 1317528646
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Publisher: Routledge
ISBN: 1317528646
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.