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Author: Shayne Lee
Publisher: NYU Press
ISBN: 0814752349
Category : Religion
Languages : en
Pages : 208
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Book Description
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Author: Shayne Lee
Publisher: NYU Press
ISBN: 0814752349
Category : Religion
Languages : en
Pages : 208
Get Book
Book Description
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Author: Hillary Kaell
Publisher: NYU Press
ISBN: 0814771742
Category : Religion
Languages : en
Pages : 288
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Book Description
Since the 1950s, millions of American Christians have traveled to the Holy Land to visit places in Israel and the Palestinian territories associated with Jesus’s life and death. Why do these pilgrims choose to journey halfway around the world? How do they react to what they encounter, and how do they understand the trip upon return? This book places the answers to these questions into the context of broad historical trends, analyzing how the growth of mass-market evangelical and Catholic pilgrimage relates to changes in American Christian theology and culture over the last sixty years, including shifts in Jewish-Christian relations, the growth of small group spirituality, and the development of a Christian leisure industry. Drawing on five years of research with pilgrims before, during and after their trips, Walking Where Jesus Walked offers a lived religion approach that explores the trip’s hybrid nature for pilgrims themselves: both ordinary—tied to their everyday role as the family’s ritual specialists, and extraordinary—since they leave home in a dramatic way, often for the first time. Their experiences illuminate key tensions in contemporary US Christianity between material evidence and transcendent divinity, commoditization and religious authority, domestic relationships and global experience. Hillary Kaell crafts the first in-depth study of the cultural and religious significance of American Holy Land pilgrimage after 1948. The result sheds light on how Christian pilgrims, especially women, make sense of their experience in Israel-Palestine, offering an important complement to top-down approaches in studies of Christian Zionism and foreign policy.
Author: Nicole Karapanagiotis
Publisher: Indiana University Press
ISBN: 0253054923
Category : Religion
Languages : en
Pages : 250
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Book Description
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Author: Jan Stievermann
Publisher: Oxford University Press, USA
ISBN: 0199361800
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This collection of essays by American and European authors focuses on the diverse interactions between religious and commercial practices in U.S. history. In essays ranging from colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the authors explore how religious behaviour is shaped by commerce and how commercial practices are informed by religion.
Author: McGee, Paula L.
Publisher: Orbis Books
ISBN: 1608336921
Category : Religion
Languages : en
Pages :
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Book Description
Author: Stewart M. Hoover
Publisher: Penn State Press
ISBN: 027107793X
Category : Religion
Languages : en
Pages : 308
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Book Description
As the availability and use of media platforms continue to expand, the cultural visibility of religion is on the rise, leading to questions about religious authority: Where does it come from? How is it established? What might be changing it? The contributors to The Media and Religious Authority examine the ways in which new centers of power and influence are emerging as religions seek to “brand” themselves in the media age. Putting their in-depth, incisive studies of particular instances of media production and reception in Asia, Africa, Latin America, and North America into conversation with one another, the volume explores how evolving mediations of religion in various places affect the prospects, aspirations, and durability of religious authority across the globe. An insightful combination of theoretical groundwork and individual case studies, The Media and Religious Authority invites us to rethink the relationships among the media, religion, and culture. The contributors are Karina Kosicki Bellotti, Alexandra Boutros, Pauline Hope Cheong, Peter Horsfield, Christine Hoff Kraemer, Joonseong Lee, Alf Linderman, Bahíyyah Maroon, Montré Aza Missouri, and Emily Zeamer, with an afterword by Lynn Schofield Clark.
Author: Robert A. Orsi
Publisher: Cambridge University Press
ISBN: 1107495474
Category : Religion
Languages : en
Pages : 442
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Book Description
The Cambridge Companion to Religious Studies is both informative and provocative, introducing readers to key debates in the contemporary study of religion and suggesting future research possibilities. A group of distinguished scholars takes up some of the most pressing theoretical questions in the field. What is a 'religious tradition'? How are religious texts read? What takes place when a religious practitioner stands before a representation of gods or goddesses, ghosts, ancestors, saints, and other special beings? What roles is religion playing in contemporary global society? The volume emphasizes religion as a lived practice, stressing that people have used and continue to use religious media to engage the circumstances of their lives. The volume's essays should prove valuable and interesting to a broad audience, including scholars in the humanities and social sciences and a general readership, as well as students of religious studies.
Author: David Hempton
Publisher: Oxford University Press
ISBN: 0198798075
Category : Religion
Languages : en
Pages : 422
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Book Description
In the early twenty-first century it had become a cliché that there was a "God Gap" between a more religious United States and a more secular Europe. The apparent religious differences between the United States and western Europe continue to be a focus of intense and sometimes bitter debate between three of the main schools in the sociology of religion. According to the influential "Secularization Thesis," secularization has been an integral part of the processes of modernization in the Western world since around 1800. For proponents of this thesis, the United States appears as an anomaly and they accordingly give considerable attention to explaining why it is different. For other sociologists, however, the apparently high level of religiosity in the USA provides a major argument in their attempts to refute the Thesis. Secularization and Religious Innovation in the North Atlantic World provides a systematic comparison between the religious histories of the United States and western European countries from the eighteenth to the late twentieth century, noting parallels as well as divergences, examining their causes and especially highlighting change over time. This is achieved by a series of themes which seem especially relevant to this agenda, and in each case the theme is considered by two scholars. The volume examines whether American Christians have been more innovative, and if so how far this explains the apparent "God Gap." It goes beyond the simple American/European binary to ask what is "American" or "European" in the Christianity of the nineteenth and twentieth centuries, and in what ways national or regional differences outweigh these commonalities.
Author: Amanda Porterfield
Publisher: Oxford University Press
ISBN: 0190280190
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Focusing on the interdependence of business and religious life in America, this volume explores the business aspects of numerous religious organizations, with attention to the financing, production, marketing, and distribution of religious goods and services and to the role of wealth and economic organization in worship, charity, philanthropy, institutional growth and missionary work. Treating religion and business holistically, the essays show how business practices have continually informed American religious life.
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787150
Category : Social Science
Languages : en
Pages : 282
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Book Description
A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
