Holistic Approaches to Brand Culture and Communication Across Industries PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Holistic Approaches to Brand Culture and Communication Across Industries PDF full book. Access full book title Holistic Approaches to Brand Culture and Communication Across Industries by Dasgupta, Sabyasachi. Download full books in PDF and EPUB format.
Author: Dasgupta, Sabyasachi
Publisher: IGI Global
ISBN: 1522531513
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Dasgupta, Sabyasachi
Publisher: IGI Global
ISBN: 1522531513
Category : Business & Economics
Languages : en
Pages : 303
Get Book Here
Book Description
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522571175
Category : Business & Economics
Languages : en
Pages : 1590
Get Book Here
Book Description
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Pande, Rekha
Publisher: IGI Global
ISBN: 1522547738
Category : Psychology
Languages : en
Pages : 387
Get Book Here
Book Description
As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of one’s self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.
Author: Khan, Shahnawaz
Publisher: IGI Global
ISBN: 1668463229
Category : Games & Activities
Languages : en
Pages : 303
Get Book Here
Book Description
As our dependence on technology increases, technology has imbibed itself even in our everyday routines, from checking our heart rate to keeping tabs on our diets. We are dependent on this technology, but when it comes to gaming, it is always considered to be something that one must avoid so that one can utilize that time for something productive. However, when one adds gamification logic to the health sector, it adds value by helping improve the health of the user. Exergaming Intervention for Children, Adolescents, and Elderly People tackles social problems via technology intervention using gamification as a medium. This book includes various theoretical and experimental breakthroughs on new methodologies and technologies. Covering topics such as digital aids, learning tools, and serious games, this premier reference source is an excellent resource for game developers, medical professionals, hospital administrators, administrators and educators of both K-12 and higher education, pre-service teachers, students of higher education, teacher educators, librarians, researchers, and academicians.
Author: Frazier, DuEwa M.
Publisher: IGI Global
ISBN: 1668497832
Category : Education
Languages : en
Pages : 287
Get Book Here
Book Description
In the realm of higher education, a persistent challenge exists in empowering Black and brown students within Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to transcend societal limitations. Often labeled as "at risk" or lagging within the achievement gap, these students possess untapped potential hindered by traditional teaching methods. The impact of COVID-19 and racial injustice has exacerbated disparities, underscoring the need for innovative teaching approaches that connect academic subjects with the real experiences of these learners. Educators navigating evolving technology and diverse classrooms strive to bridge this gap while fostering cultural inclusivity. Addressing this challenge is the book Culturally Responsive Pedagogies in the Humanities at HBCUs and HSIs, curated by DuEwa M. Frazier. Representing a groundbreaking collective effort, the book offers transformative educational practices that bridge the gap between conventional teaching and the diverse realities of HBCU and HSI classrooms. Covering topics like teaching ESL and EFL students, accommodating disabilities, integrating hip-hop pedagogies, and promoting social justice education, the anthology provides research-driven solutions that empower educators to revolutionize their teaching methods. To foster academic excellence and equity, the book resonates with scholars, administrators, and educators, guiding them on a journey of innovation that harmonizes cultural responsiveness and academic achievement, ushering in a new era of education.
Author: Rajput, Namita
Publisher: IGI Global
ISBN: 1668455706
Category : Social Science
Languages : en
Pages : 372
Get Book Here
Book Description
Despite the empowering pride culture that has evolved globally in the past half-century, the LGBTQAI+ community continues to face widespread discrimination. They are often subjected to cruelty and discrimination and are the bearers of a heavy psychological burden and frustration that stems from not coming out and expressing their concerns freely. Today, the invisibility of this community and its concerns have become enormous challenges for the world as their interests often go unrepresented and unaddressed by governments due to various barriers. Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community considers the harsh realities of the LGBTQAI+ community and draws attention to key issues such as violation of their rights and disparities in access to basic amenities such as healthcare, employment, and security. Covering key topics such as inclusion, mental health, queer communities, and human rights, this reference work is ideal for activists, advocates, politicians, sociologists, gender studies specialists, policymakers, government officials, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Wong, Shun-han Rebekah
Publisher: IGI Global
ISBN: 1522571965
Category : Reference
Languages : en
Pages : 310
Get Book Here
Book Description
Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.
Author: Amaresh Panda
Publisher: Emerald Group Publishing
ISBN: 1835491421
Category : Business & Economics
Languages : en
Pages : 143
Get Book Here
Book Description
Essential for students, researchers, and healthcare professionals keen on understanding the changing healthcare landscape, this work explores the shift to virtual healthcare emphasizing OHC's engagement, expertise sharing, and capacity for industry transformation, especially across tech-driven nations such as India.
Author: Santosh Kumar Biswal
Publisher: Taylor & Francis
ISBN: 1003857515
Category : Social Science
Languages : en
Pages : 311
Get Book Here
Book Description
This book studies the role of Artificial Intelligence (AI) in journalism. It traces the origin, growth and development of the media and communication industry in the globalized world and discusses the implications of technologies such as Augmented Reality, Virtual Reality and Extended Reality which have helped foster a communication revolution across the globe. The volume discusses technology-centric media theories in the context of AI and examines if AI has been a boon or bane for data journalism. It also looks at artificial intelligence in beat reporting, and citizen journalism, and analyses the social-cultural implications of artificial intelligence driven journalism and the ethical concerns arising from it. An important contribution, this book will be indispensable for students and researchers of media studies, communication studies, journalism, social media, technology studies, and digital humanities. It will also be useful for media professionals.
Author: Camilleri, Mark Anthony
Publisher: IGI Global
ISBN: 1522558365
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
