Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Betty Dobson
Publisher: Lulu.com
ISBN: 0973989602
Category : Literary Collections
Languages : en
Pages : 125
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Book Description
An eclectic mix of essays, poetry, and fiction celebrating the many holidays celebrated around the world and throughout the year.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354
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Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Author: Marge Piercy
Publisher: Piatkus Books
ISBN: 9780749923785
Category : Creative writing
Languages : en
Pages : 192
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Book Description
Here is self help book for aspiring writers which has been written by an acclaimed author and a publisher. In So You Want to Write Marge Piercy teams up with novelist and publisher Ira Wood to offer a comprehensive and inspiring guide. Marge has been writing for 45 years and Ira for 25, and for the last ten years they have co-taught two popular master classes on how to write fiction. Their book offers excellent specific and highly motivating advice on how to: Begin a piece by seducing your reader; Create characters that are fully formed and intriguing; Master the elements of plotting fiction; Create a strategy for telling the story of your life; Write about painful material without coming off as a victim; Deal with continual rejection - and learn about agents, work habits and how much writers really earn
Author: Neil Pasricha
Publisher: Penguin
ISBN: 0425253724
Category : Humor
Languages : en
Pages : 193
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Book Description
There’s nothing like the holidays. They bring out the best, and sometimes the worst, in everyone. Luckily, Neil Pasricha is here to remind us that not only are the holidays great, but there’s actually even more to celebrate than we realize. From Christmas, Hanukkah, and Kwanzaa, to other holidays throughout the year, such as Mother’s Day and Thanksgiving, The Book of (Holiday) Awesome will show you why holidays are…AWESOME. • Making the first footprint in fresh snow • When the in-laws leave • Waking up and realizing it’s Christmas • Just barely wrapping a gift with that tiny scrap of leftover wrapping paper • When they finally stop playing Christmas songs on the radio • Knowing “Kwanzaa” is worth more Scrabble points than “Hanukkah” or “Christmas”
Author: Cyril Connolly
Publisher: Andre Deutsch Limited
ISBN: 9780233989778
Category : Authors, English
Languages : en
Pages : 283
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Book Description
The autobiography of literary figure Cyril Connolly, providing insight into his upper-class upbringing and life at Eton and Oxford, together with advice on how to avoid the pitfalls that await the would-be writer. First published in 1938.
Author: Lucy Diamond
Publisher: Macmillan
ISBN: 176078978X
Category : Fiction
Languages : en
Pages : 389
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Book Description
Summer is here, and down in Cornwall Lorna's holiday cottages are fully booked. The sun loungers are lined up beside the swimming pool, the sky is blue and a new set of arrivals are on their way... Em's planned the perfect break with her teenagers plus her new boyfriend, George... but now his difficult six-year-old is coming too. Will their romance survive the realities of parenthood? Maggie's hoping a seaside holiday will bring her and her daughter closer together, but when her ex makes a surprise reappearance, it changes everything. Can she trust the man who broke her heart? Olivia has escaped the domestic grind, only for the past to catch up with her. Maybe the time has come to confess all - if she can find the courage... Meanwhile, the teenagers are running wild and love is in the air. With friendship, heartache and secrets in the mix, will this holiday turn out to be a scorcher - or simply too hot to handle?
Author: Mary F. Burke
Publisher: Teaching and Learning Company
ISBN: 0787729132
Category : Education
Languages : en
Pages : 13
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Book Description
This packet, taken from the popular Four Square series, provides a personal coach for students to help them write and is designed to meet the interests and abilities of writers in grades 1-3. Expand your students' minds with art, word association, questions, poetry, and planning and composition of prose. These holiday-themed exercises will take away your young learners' fear of writing and allow them to have some fun!
Author: Sandra E. Lamb
Publisher: Random House Digital, Inc.
ISBN: 9781580085724
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Provides examples and advice on writing announcements, condolences, invitations, cover letters, resumes, recommendations, memos, proposals, reports, collection letters, direct-mail, press releases, and e-mail.
Author: George Brock
Publisher: Kogan Page Publishers
ISBN: 0749466529
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age. Online supporting resources for this book include downloadable lecture slides.
