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Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author: Derek Thompson
Publisher: Penguin UK
ISBN: 0241216052
Category : Art
Languages : en
Pages : 411
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Book Description
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
Author: Ana Andjelic
Publisher: Taylor & Francis
ISBN: 1040259278
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies. In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.
Author: Tommy Mottola
Publisher:
ISBN: 9781611131345
Category : MUSIC
Languages : en
Pages :
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Book Description
One of the most powerful, famous executives in the history of the music industry, Tommy Mottola was there from Elvis to the iPod. He participated in the explosion of popular music when it had a personal, individual impact and a global, cultural influence on everything from fashion and advertising to politics and race.
Author: Jinhee Choi
Publisher: Wesleyan University Press
ISBN: 0819569860
Category : Performing Arts
Languages : en
Pages : 264
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Book Description
For the past decade, the Korean film industry has enjoyed a renaissance. With innovative storytelling and visceral effects, Korean films not only have been commercially viable in the domestic and regional markets but also have appealed to cinephiles everywhere on the international festival circuit. This book provides both an industrial and an aesthetic account of how the Korean film industry managed to turn an economic crisis—triggered in part by globalizing processes in the world film industry—into a fiscal and cultural boom. Jinhee Choi examines the ways in which Korean film production companies, backed by affluent corporations and venture capitalists, concocted a variety of winning production trends. Through close analyses of key films, Choi demonstrates how contemporary Korean cinema portrays issues immediate to its own Korean audiences while incorporating the transnational aesthetics of Hollywood and other national cinemas such as Hong Kong and Japan. Appendices include data on box office rankings, numbers of films produced and released, market shares, and film festival showings.
Author: John Seabrook
Publisher: W. W. Norton & Company
ISBN: 0393241939
Category : Music
Languages : en
Pages : 292
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Book Description
"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
Author: Emma Kowalski
Publisher: Simon and Schuster
ISBN: 1422294714
Category : Juvenile Nonfiction
Languages : en
Pages : 96
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Book Description
When Shawn Carter, an aspiring rapper with the stage name Jay-Z, couldn't get his career off the ground at a major record label, he didn't get discouraged. He and his partners Damon Dash and Kareem "Biggs" Burke created a hip-hop label of their own. They named the label Roc-A-Fella Records. Originally intended as a one-time project to release Jay-Z's full-length debut album, Reasonable Doubt, Roc-A-Fella Records expanded into a true hip-hop powerhouse. Roc-A-Fella Records has introduced listeners to the unique talents of artists like Kanye West, the Young Gunz, and the State Property crew. Other artists, such as Jadakiss and the O.D.B., have received another chance to kick-start their careers. This book describes the musical contributions of Jay-Z, Kanye West, and Roc-A-Fella's other past and present artists, as well as the record label's complex behind-the-scenes history.
Author: Terri Dougherty
Publisher: Simon and Schuster
ISBN: 1422294641
Category : Juvenile Nonfiction
Languages : en
Pages : 93
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Book Description
Founded in New Orleans in the early 1990s, Cash Money Records faced an uphill battle as it struggled to gain respect. Brothers Bryan "Baby" Williams and Ronald "Slim" Williams started the label by recording New Orleans artists who were part of the local " bounce music" scene. The label's young rappers, including Juvenile, B.G., and Turk, worked hard to deliver hits, but inner turmoil almost derailed Cash Money's success. The breakout success of Lil Wayne, who became the label's biggest star and even served as its president for a time, helped Cash Money survive during a difficult decade. Today stars like Drake and Nicki Minaj are helping to make Cash Money Records a household name in the hip-hop world.
Author: Dave DiMartino
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 334
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Book Description
Explores the careers of over 200 singers and song-writers from the 1950's onwards.
Author: Graham Vickers
Publisher:
ISBN: 9781780383071
Category : Lyricists
Languages : en
Pages : 0
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Book Description
A joint biography of one of rock 'n' roll's greatest song writing teams, 'Hitmakers Inc' explores the private lives and public triumphs of lyricist Doc Pomus and composer Mort Shuman.
