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Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author: Tommy Mottola
Publisher: Grand Central Publishing
ISBN: 1455505439
Category : Biography & Autobiography
Languages : en
Pages : 315
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Book Description
Much has been written about Tommy Mottola, one of the most powerful, visionary, and successful executives in the history of the music industry. He discovered, developed and launched the careers of many superstars, including Mariah Carey, Celine Dion, Shakira, Jennifer Lopez and Gloria Estefan, and is credited with creating the "Latin Explosion." He has had the privilege of working alongside Bruce Springsteen, Billy Joel, Bob Dylan, Beyonce, Michael Jackson, Barbara Streisand, the Dixie Chicks, Pearl Jam, Aerosmith, Tony Bennett, and Ozzy Osbourne, amongst other music giants. This is his story--a story of the modern music industry, from Elvis to the iPod--through the eyes of the man who made much of it happen. Hitmaker recounts how a kid from the Bronx--and a college dropout--became one of the music industry's most creative and controversial CEOs. For the first time, Tommy lays bare the facts behind the most sensational aspects of his life, such as being married to and developing the career of Mariah Carey, managing Michael Jackson's emotional ups and downs, and the power struggle with his onetime boss and mentor Walter Yetnikoff. Hitmaker will take you inside this world of power, money, and fame as he recounts the fascinating dealings with countless icons, and what it was like to be at the top when the business suddenly changed. Tommy's story is one that will never be duplicated--and here it is, in his own voice, for the first time.
Author: Rudy Pérez
Publisher: HarperChristian + ORM
ISBN: 0310353173
Category : Biography & Autobiography
Languages : en
Pages : 230
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Book Description
For the first time, music legend Rudy Pérez shares his remarkable journey from a poor refugee kid in Miami to composing the greatest hit songs on the world stage. Named the most successful Latin songwriter in history, Rudy Pérez is the creator behind some of the bestselling records of Beyoncé, Julio Iglesias, Christina Aguilera, and IL Divo. In his one-of-a-kind memoir, Rudy tells about his childhood in Cuba and the heart-gripping visits to his father in prison during the height of the communist revolution. Tracing his family's perilous escape on one of the last Freedom Flights to America, Rudy opens up about the years of poverty and growing up in a crime-ridden neighborhood. These memories contrast with tender moments of dancing to the stereo with his siblings, nodding along to his mother's classical favorites, and swaying to blues melodies with his father. At a young age, Rudy tried his hand at recreating the music he loved, and his talent led him to an unprecedented career with over 300 hit songs. With years of hard work, ceaseless creativity, and a strong faith, Rudy was the first Latin music artist to win Billboard Producer of the Decade. Looking back over his five-time Grammy winning legacy, Rudy shares little-known stories of faith and behind-the-scenes details of working with stars like Fergie, Jaci Velasquez, Michael Bolton, Simon Cowell, and Sam Moore. A must-read for every music lover, The Latin Hit Maker is a genuine rags-to-riches story filled with inspiration, fascinating details, and a powerful reminder of God's grace and transforming creativity.
Author: Ana Andjelic
Publisher: Taylor & Francis
ISBN: 1040259278
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies. In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.
Author: Robin Nelson
Publisher: Lerner Publications ™
ISBN: 1512452025
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
You may know that singing sensation Taylor Swift has won over fans of both pop and country music. But did you know that Taylor: • used to help out on her family’s Christmas tree farm by pulling bugs off the trees? Yuck! • won a national poetry contest in fourth grade with her poem “Monster in My Closet”? • thought of the melody for her hit song “Tim McGraw” in her ninth-grade math class and sang it into her phone in the school bathroom so she wouldn't forget it? Want to know more about the life of this talented celebrity? Read on to learn all about Taylor's childhood, family, career, boyfriends, favorite things, and more!
Author: Graham Vickers
Publisher: Omnibus Press
ISBN: 0857128000
Category : Music
Languages : en
Pages : 179
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Book Description
The first joint biography of one of rock n roll's greatest song writing teams, Hitmakers Inc. explores the private lives and public triumphs of lyricist Doc Pomus and composer Mort Shuman. Between 1958 and 1965, usually working out of Manhattan s famous Brill Building, they wrote some 500 teen anthems and timeless ballads for Elvis Presley, Ray Charles, The Drifters, Bobby Darin, Del Shannon and Andy Williams among others. Polio-stricken ex-blues shouter Pomus always attracted the press coverage, but after the duo split junior partner Shuman proved the more colourful of the two, acting in films, writing musicals, joining the post-Beatles British beat boom and eventually becoming a chart-topping singer-composer in his own right in of all places France. The story of Doc Pomus and Mort Shuman, writing together and individually, reveals a personal dynamic that was both warm and difficult but which at its height produced songs like Teenager In Love, Save The Last Dance For Me, Surrender, Little Sister, (Maries The Name) His Latest Flame, This Magic Moment and Lonely Avenue.
Author: Derek Thompson
Publisher: Penguin UK
ISBN: 0241216052
Category : Art
Languages : en
Pages : 411
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Book Description
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
Author: Craig Hockenberry
Publisher: O'Reilly Media
ISBN: 144939129X
Category : Computers
Languages : en
Pages : 340
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Book Description
Anyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product. Get to know the tools for developing your iPhone app Design a great app before you start coding Build a complex app with Xcode and Interface Builder Decide how to brand your app-then beta-test that brand in the real world Learn the inside scoop on how to get your app into the App Store Promote your product, track sales, and build a strong customer following
Author:
Publisher:
ISBN:
Category : Music trade
Languages : en
Pages : 276
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Book Description
Author:
Publisher: USPTO
ISBN:
Category :
Languages : en
Pages : 947
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Book Description
