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Author: Erwin Ephron
Publisher: ICFAI Books
ISBN: 813140188X
Category :
Languages : en
Pages : 149
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Book Description
Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible f
Author: Erwin Ephron
Publisher: ICFAI Books
ISBN: 813140188X
Category :
Languages : en
Pages : 149
Get Book Here
Book Description
Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible f
Author: James Greenhalgh
Publisher: Palgrave Macmillan
ISBN: 9783030790172
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Author: Shintaro Okazaki
Publisher: Springer Science & Business Media
ISBN: 3834968544
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Author: Richard Nelson
Publisher: Routledge
ISBN: 1136669302
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Martin K.J. Waiguny
Publisher: Springer Nature
ISBN: 3658322012
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Author: Adriana Portella
Publisher: Routledge
ISBN: 1317001176
Category : Political Science
Languages : en
Pages : 358
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Book Description
In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.
Author: G. Kumaresan
Publisher: Springer Nature
ISBN: 9811583196
Category : Technology & Engineering
Languages : en
Pages : 1231
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Book Description
This book comprises select peer-reviewed proceedings of the International Conference on Advances in Materials Research (ICAMR 2019). The contents cover latest research in materials and their applications relevant to composites, metals, alloys, polymers, energy and phase change. The indigenous properties of materials including mechanical, electrical, thermal, optical, chemical and biological functions are discussed. The book also elaborates the properties and performance enhancement and/or deterioration in order of the modifications in atomic particles and structure. This book will be useful for both students and professionals interested in the development and applications of advanced materials.
Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838
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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
