High Visibility, Third Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download High Visibility, Third Edition PDF full book. Access full book title High Visibility, Third Edition by Irving Rein. Download full books in PDF and EPUB format.
Author: Irving Rein
Publisher: McGraw-Hill Education
ISBN: 9780071456807
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Author: Irving Rein
Publisher: McGraw-Hill Education
ISBN: 9780071456807
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Author: Irving J. Rein
Publisher: Dodd Mead
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Get Book Here
Book Description
A fascinating look at how executives, politicians, entertainers, athletes and other professionals creat, market, and achieve successful images. Illustrated.
Author: Irving Rein
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author:
Publisher: Red Cross Red Crescent
ISBN: 9291391530
Category :
Languages : en
Pages : 609
Get Book Here
Book Description
Author: Alex Wilson
Publisher: New Society Publishers
ISBN: 0865716005
Category : Architecture
Languages : en
Pages : 390
Get Book Here
Book Description
Interest in sustainable, green building practices is greater than ever. Whether concerned about allergies, energy costs, old-growth forests, or durability and long-term value, homeowners and builders are looking for ways to ensure that their homes are healthy, safe, beautiful and efficient. In these pages are descriptions and manufacturer contact information for more than 1,400 environmentally preferable products and materials. All phases of residential construction, from sitework to flooring to renewable energy, are covered. Products are grouped by function, and each chapter begins with a discussion of key environmental considerations, and what to look for in a green product. Over 40% revised, this updated edition includes over 120 new products. Categories of products include: Sitework and landscaping Outdoor structures Decking Foundations, footers and slabs Structural systems and components Sheathing Exterior finish and trim Roofing Doors and windows Insulation Flooring and floor coverings Interior finish and trim Caulks and adhesives Paints and coatings Mechanical systems/HVAC Plumbing, electrical and lighting Appliances Furniture and furnishings Renewable energy Distributors and retailers An index of products and manufacturers makes for easy navigation. There is no more comprehensive resource for both the engaged homeowner and those who design and build homes.
Author: Nam-Trung Nguyen
Publisher: Artech House
ISBN: 1630813656
Category : Technology & Engineering
Languages : en
Pages : 576
Get Book Here
Book Description
Now in its Third Edition, the Artech House bestseller, Fundamentals and Applications of Microfluidics, provides engineers and students with the most complete and current coverage of this cutting-edge field. This revised and expanded edition provides updated discussions throughout and features critical new material on microfluidic power sources, sensors, cell separation, organ-on-chip and drug delivery systems, 3D culture devices, droplet-based chemical synthesis, paper-based microfluidics for point-of-care, ion concentration polarization, micro-optofluidics and micro-magnetofluidics. The book shows how to take advantage of the performance benefits of microfluidics and serves as an instant reference for state-of-the-art microfluidics technology and applications. Readers find discussions on a wide range of applications, including fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. Professionals get practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and learn how to design a microfluidic device. Moreover, engineers get simple calculations, ready-to-use data tables, and rules of thumb that help them make design decisions and determine device characteristics quickly.
Author: Irving J. Rein
Publisher: McGraw-Hill Companies
ISBN:
Category : Advertising
Languages : en
Pages : 376
Get Book Here
Book Description
High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.
Author: Roberta Chinsky Matuson
Publisher: Nicholas Brealey
ISBN: 1399816675
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
"A lifesaving guide for any new manager!" Marshall Goldsmith As companies reorganize and reengineer, people are finding themselves tossed into management every day with little to no training or preparation. The key to success is managing effectively both up and down the line of the organization. Literally two books in one, Suddenly in Charge provides all of the tools necessary to be successful. Read it in one direction and you'll find all the advice and resources you need to manage down, establish credibility with your team, and lead in a way that builds rapport and garners respect. Flip the book over and you'll find success strategies for managing up, interacting successfully with your bosses and developing strong relationships. This third edition is fully revised and updated for the post-Covid world of work, with new chapters on difficult conversations, how to ask for a raise and actually get it, and weaving in advice and stories to guide readers who are working in a hybrid or remote environments. The new edition of Suddenly in Charge is the playbook for every new leader - both at home and in the office.
Author: William A. Thue
Publisher: CRC Press
ISBN: 1439856435
Category : Technology & Engineering
Languages : en
Pages : 463
Get Book Here
Book Description
Fully updated, Electrical Power Cable Engineering, Third Edition again concentrates on the remarkably complex design, application, and preparation methods required to terminate and splice cables. This latest addition to the CRC Press Power Engineering series covers cutting-edge methods for design, manufacture, installation, operation, and maintenance of reliable power cable systems. It is based largely on feedback from experienced university lecturers who have taught courses on these very concepts. The book emphasizes methods to optimize vital design and installation of power cables used in the interrelated fields of electrical, mechanical, and, to some extent, civil engineering. An in-depth exploration of power cable characteristics and applications, it illustrates the many factors that can hinder real-world cable performance. Content focuses on low and medium voltages, considering that these are used for the majority of cables in service globally. This edition also details techniques for testing shielded power cable systems in the field, demonstrating how conductor material size and design depend on ampacity, voltage regulation, and other factors. Covering everything from manufacturing to testing, this resource will benefit: Cable engineers and technicians (working for investor-owned utilities, rural electric cooperatives, and industrial manufacturers) who need to improve their oversight and understanding of power cables Universities that offer electrical power courses Professionals who must master new power cable terminology, engineering characteristics, and background information that will aid them in their decision making responsibilities The author is a life fellow of the IEEE and one of the original developers of industry standards for cables and accessories. To simplify field fundamentals and techniques for less experienced readers, his book contains new, updated, and expanded chapters and an extensive glossary, in addition to useful references, tables, equations, and photographs. More experienced engineers will appreciate the book’s invaluable updates on the emerging materials, products, and concepts driving their dynamic field.
Author: Marcia Yudkin
Publisher: Red Wheel/Weiser
ISBN: 1601639066
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
