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Author: Mark Rampolla
Publisher: Penguin
ISBN: 0399562141
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.
Author: Mark Rampolla
Publisher: Penguin
ISBN: 0399562141
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 I took Maura and Ciara to the beach house that would be our refuge for the day. We were ten minutes from the house, but Maura was sick, so we stopped to get some water coconuts. Within an hour, our friends were poolside. #2 I began to think about what I wanted to do next. I loved working for IP, but I was beginning to think about what I wanted to do next. I thought about going back to the Peace Corps and taking over for Don when he retired, or maybe finding something at CRS. #3 I struggled with how to reconcile the two worlds of business and social activism. I wanted to be a young master of the universe, but I was also pulled toward my family's value of social activism and a desire to give something back to the world. #4 My journey from Peace Corps volunteer to corporate executive to becoming an entrepreneur was fundamentally motivated and guided by the pursuit of something higher. It was about more than money, conventional success.
Author: Mark Rampolla
Publisher: Penguin
ISBN: 0399562125
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
"So often in business, we're encouraged to go after the low-handing fruit. But when you choose to reach higher, you can build an incredible business, make money, and maybe even change the world. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it's a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business."--
Author: Tom Fehlman
Publisher: AuthorHouse
ISBN: 1463448139
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Low Hanging Fruit-Highly Placed Vegetables describes whats wrong with modern leadership practices and philosophies and what needs to be done to get them right. Written as a critical, edgy but humorous critique and commentary on popular practices, assumptions and programs of modern day management. this book gets existing managers to rethink their approaches, and new managers to know what pitfalls to avoid.
Author: Jeremy Eden
Publisher: John Wiley & Sons
ISBN: 1118857925
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
A straightforward, valuable guide to reduce effort and raise profits Step inside any organization, even a very successful one, and you’ll probably find a lot of waste if you know where to look. From providing a feature that consumers don’t care about to exhausting efforts on tasks that only require adequate attention, there are countless areas where resources go down the drain. In Low-Hanging Fruit, Jeremy Eden and Terri Long provide seventy-seven of their most effective techniques for improvement, each drawn from their success working with major companies. For more than twenty years, Jeremy Eden and Terri Long have helped companies of all sizes make millions by harvesting their low-hanging fruit. In this practical guide, Eden and Long share valuable, refreshing insights in entertaining chapters that get straight to the point. This book shows you how to smoothly shift your approach, your priorities, and your mindset to reveal the hidden potential in your organization. Whether you are a member of a small team or a global executive, you will learn how to identify and solve hidden problems, improve productivity, and increase profits. Many people don’t realize that there are dozens of quick, easy, and affordable ways to make things better. Don’t buy into the myth that only some people have creative ideas. Typically, the people closest to the work (from the factory floor to the C-Suite) and the people closest to the customer know the best ways to improve business. We can pluck this “low-hanging fruit” every day to save time and money right away. Need to grow your company’s earnings but don’t know where to find the low-hanging fruit? The answer is right in front of you, but harvesting it takes skill. Eden and Long show you seventy-seven clever ways to discover possibilities and make meaningful changes. Low-Hanging Fruit shows you how to easily improve your job satisfaction, your team’s performance, and your company’s earnings.
Author: Tyler Cowen
Publisher: Penguin
ISBN: 1101502258
Category : Business & Economics
Languages : en
Pages : 98
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Book Description
Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise. America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters that the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. In The Great Stagnation, Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.
Author: Paul Farmer
Publisher: University of California Press
ISBN: 0520321154
Category : Social Science
Languages : en
Pages : 296
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Book Description
Doctor and social activist Paul Farmer shares a collection of charismatic short speeches that aims to inspire the next generation. One of the most passionate and influential voices for global health equity and social justice, Farmer encourages young people to tackle the greatest challenges of our times. Engaging, often humorous, and always inspiring, these speeches bring to light the brilliance and force of Farmer’s vision in a single, accessible volume. A must-read for graduates, students, and everyone seeking to help bend the arc of history toward justice, To Repair the World: challenges readers to counter failures of imagination that keep billions of people without access to health care, safe drinking water, decent schools, and other basic human rights champions the power of partnership against global poverty, climate change, and other pressing problems today overturns common assumptions about health disparities around the globe by considering the large-scale social forces that determine who gets sick and who has access to health care discusses how hope, solidarity, faith, and hardbitten analysis have animated Farmer’s service to the poor in Haiti, Peru, Rwanda, Russia, and elsewhere leaves the reader with an uplifting vision: that with creativity, passion, teamwork, and determination, the next generations can make the world a safer and more humane place.
Author: Kyle Lukoff
Publisher: Penguin
ISBN: 0593111192
Category : Juvenile Fiction
Languages : en
Pages : 321
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Book Description
In this funny and hugely heartfelt novel from the Newbery Honor-winning author of Too Bright to See, a sixth-grader's life is turned upside down when she learns her dad is trans Annabelle Blake fully expects this school year to be the same as every other: same teachers, same classmates, same, same, same. So she’s elated to discover there’s a new kid in town. To Annabelle, Bailey is a breath of fresh air. She loves hearing about their life in Seattle, meeting their loquacious (and kinda corny) parents, and hanging out at their massive house. And it doesn’t hurt that Bailey has a cute smile, nice hands (how can someone even have nice hands?) and smells really good. Suddenly sixth grade is anything but the same. And when her irascible father shares that he and Bailey have something big--and surprising--in common, Annabelle begins to see herself, and her family, in a whole new light. At the same time she starts to realize that her community, which she always thought of as home, might not be as welcoming as she had thought. Together Annabelle, Bailey, and their families discover how these categories that seem to mean so much—boy, girl, gay, straight, fruit, vegetable—aren’t so clear-cut after all.
Author: M. Nolan Gray
Publisher: Island Press
ISBN: 1642832545
Category : Architecture
Languages : en
Pages : 258
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Book Description
It's time for America to move beyond zoning, argues city planner M. Nolan Gray in Arbitrary Lines: How Zoning Broke the American City and How to Fix It. With lively explanations, Gray shows why zoning abolition is a necessary--if not sufficient--condition for building more affordable, vibrant, equitable, and sustainable cities. Gray lays the groundwork for this ambitious cause by clearing up common misconceptions about how American cities regulate growth and examining four contemporary critiques of zoning (its role in increasing housing costs, restricting growth in our most productive cities, institutionalizing racial and economic segregation, and mandating sprawl). He sets out some of the efforts currently underway to reform zoning and charts how land-use regulation might work in the post-zoning American city. Arbitrary Lines is an invitation to rethink the rules that will continue to shape American life--where we may live or work, who we may encounter, how we may travel. If the task seems daunting, the good news is that we have nowhere to go but up
Author: James Adonis
Publisher: John Wiley & Sons
ISBN: 1742469043
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
Think there's no 'I' in team'? There is. Believe that together everyone achieves more? They don't. Asked to give it 110 per cent? You can't. Think employees are your greatest asset? They ain't. Got an open-door policy? For goodness sake — shut it! Whether you're a perpetrator or a casualty of cringe-worthy corporate clichés (or both), Corporate Punishment will challenge the way you think about the world of business and the mind-numbing management mottos that have underpinned it for decades. From teams and leadership to workplace culture and customer service, James Adonis smashes to pieces some of the most deeply entrenched business philosophies, offering in their place a progressive new thought process that's light on rhetoric and boring theory, but heavy on practicality and imagination. This book is a protest, a movement, a changing of the management guard — it is the breath of fresh air every modern business needs and a long overdue break from the hot air that most are forced to endure.
