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Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Marc Andrews
Publisher: BIS Publishers
ISBN: 9789063695316
Category : Design
Languages : en
Pages : 0
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Book Description
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Author: Jasper Kim
Publisher: Routledge
ISBN: 1351113690
Category : Social Science
Languages : en
Pages : 128
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Book Description
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
Author: Susan Berkley
Publisher:
ISBN: 9780966430257
Category : Oral communication
Languages : en
Pages : 0
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Book Description
The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.
Author: Lydia Miljan
Publisher: UBC Press
ISBN: 9780774810203
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Few books in Canada empirically and systematically examine the role journalists play in the news-making process. While there are several books that look at how journalists do their jobs, and others that examine the political process, none – until now – have analyzed the opinions of journalists and how the news is reported. Focusing primarily on the political orientation of journalists, Miljan and Cooper investigate the link between what journalists believe about politics and how they report political issues. Using data gathered from interviews with over 800 Canadians and some 270 journalists, the authors compare how the attitudes of journalists differ from those of the general population, and how the journalists’ opinions influence the daily news. By examining the way they respond to questions on the economy, social issues, and national unity, and comparing these responses with how the stories were reported in Canadian news outlets, the book arrives at the controversial conclusion that journalists, more so than the owners of the media, are the architects of the news, engineering not only its drama, but also its ideological thrust. A must-read for anyone interested in politics and the media, this book should be read by journalists, politicians, academics, and all Canadians who are concerned about the hidden agendas of journalists.
Author: Roger Sherman
Publisher:
ISBN: 9780816649471
Category : Architecture
Languages : en
Pages : 0
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Book Description
In the American city, property rights involve not one but numerous stakeholders, some connected to the parcel by title and others through less formal arrangements, whether political, economic, or cultural. Negotiations between these stakeholders over the use of property are frequently complicated, even convoluted. In L.A. under the Influence, Roger Sherman contends that it is these negotiations, rather than more commonly accepted factors like history, symbolism, and planning, that not only shape a city but also influence the development of its smallest common increment: the individual parcel. Through a series of case studies in Los Angeles, Sherman applies game theory to scrutinize the behavior of these intersecting private and public interests, revealing an alternative logic of architectural composition. Making extensive use of diagrams, photographs, and a range of negotiation models employed within game theory, including pecking order, negotiated access, multilateral exchange, and tit for tat, he identifies the characteristic features and behaviors of this new spatial logic. For Sherman, these models offer an exciting new role for architecture in urban planning and design. Sherman urges architects to utilize design strategy as a means of mediating between the various stakeholders involved in a project, identifying and creating affiliations between otherwise conflicting interests. The architect's willingness to engage with these negotiations, he argues, has the potential to produce formally and spatially audacious projects as well as recover the social and political relevance of architecture itself.Roger Sherman is director of Roger Sherman Architecture and Urban Design and adjunct associate professor of architecture and urban design at UCLA, where he also is codirector of cityLAB, a think tank studying contemporary urbanism and its implications for architecture.
Author: Tobias Moskowitz
Publisher: Crown
ISBN: 0307591808
Category : Sports & Recreation
Languages : en
Pages : 290
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Book Description
In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost. Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-field advantage has on the outcomes of games in all sports and why it exists; the surprising truth about the universally accepted axiom that defense wins championships; the subtle biases that umpires exhibit in calling balls and strikes in key situations; the unintended consequences of referees' tendencies in every sport to "swallow the whistle," and more. Among the insights that Scorecasting reveals: • Why Tiger Woods is prone to the same mistake in high-pressure putting situations that you and I are • Why professional teams routinely overvalue draft picks • The myth of momentum or the "hot hand" in sports, and why so many fans, coaches, and broadcasters fervently subscribe to it • Why NFL coaches rarely go for a first down on fourth-down situations--even when their reluctance to do so reduces their chances of winning. In an engaging narrative that takes us from the putting greens of Augusta to the grid iron of a small parochial high school in Arkansas, Scorecasting will forever change how you view the game, whatever your favorite sport might be.
Author: Margaret Coombs
Publisher: Lutterworth Press
ISBN: 0718844068
Category : Biography & Autobiography
Languages : en
Pages : 562
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Book Description
As the acknowledged founder and philosopher of the Parents' National Educational Union (PNEU), Charlotte Mason was revered by her followers as a saintly Madonna figure. She died in 1923 at the peak of her fame, having achieved mythic status as the Principal of her House of Education and wide recognition after the introduction of her liberal educational programmes into state schools. Yet her early life and heritage remained shrouded in mystery. Drawing upon insubstantiated sources, the official biography released in 1960 confused rather than illuminated Charlotte's background, contributing to several enduring misapprehensions. In her new and definitive biography, Margaret Coombs draws on years of research to reveal for the first time thehidden backdrop to Charlotte Mason's life, tracing the lives of her previously undiscovered Quaker ancestors to offer a better understanding of the roots of her personality and ideas. Coombs charts her rise from humble beginnings as an orphaned pupil-teacher to great heights as a lady of culture venerated within prestigious PNEU circles, illustrating how with determination she surmounted the Victorian age's rigid class divisions to achieve her educational vision. A thorough analysis of Charlotte Mason's educational influences and key friendships challenges longstanding notions about the roots of her philosophy, offering a more realistic picture of her life and work than ever accomplished before. With a growing following in the USA and Australia, Charlotte Mason's ideas have a clear relevance to the continuing educational debate today. Admirers of her philosophy and scholars of the history of education will fi nd much to enthral and instruct them in these pages.
Author: Clive Hamilton
Publisher: Optimum Publishing International
ISBN: 0888903081
Category : Political Science
Languages : en
Pages : 341
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Book Description
Headline: The Globe and Mail: Legal challenge halts Canadian, U.S. and U.K. release of book critical of Chinese Communist Party by Robert Fife That said it all. The hands of the Chinese Communist Party were going on the offence. The 48 Group Club a China friendly group of former UK ambassadors and Prime Ministers were embarrassed by their connections to a Club founded by key members of the Chinese Communist Party of Britain who's chair Stephen Perry suggested that China's approach to world order and rule was superior to democracy and the UK should embrace them. Asked if he believed the lawsuit was an effort by the Chinese government to stop the publication of his book, Mr. Hamilton said: “I have no evidence of that, although it should be noted that the Chinese government has used lawfare in the past.” Lawfare is the use of legal action as part of a campaign against a target. Governments around the world are in the early stages of a repositioning of power, as China rises and the United States is drawn into direct competition. However, some are beginning to wonder whether, for all of the economic benefits, engaging with China carries unseen dangers. The Chinese Communist Party is now determined to reshape the world in its image. The party is not interested in democracy. It divides the world into those who can be won over and enemies. They have already lured many leaders to their corner; others are weighing up a devil's bargain. Through its exercise of ‘sharp power,’ the party is weakening global institutions, aggressively targeting individual corporations, and threatening freedom of expression from the arts to academia. At the same time, security services are increasingly worried about incursions into our communications infrastructure. Indeed, the vaunted Great Firewall is a temporary measure, only necessary until the party has transformed the global conversation. In December 2019, the CCP's obsession with social control led it to suppress expert warnings about the coronavirus outbreak in Wuhan. Most alarming for the West was the active collaboration of the WHO in spreading the CCP's version of events. It was a shocking example of the widespread co-optation of global institutions by the CCP, as described in Hidden Hand. As soon as Beijing thought it had the virus under control, it began a global propaganda blitz, presenting China's authoritarian system as a model for the rest of the world. Western media and pundits soon began echoing the Party line. Hidden Hand is a detailed and devastating expose of Chinese Communist Party influence in the West, including Canada. It could not arrive at a better time in Canada, with relations between Ottawa and Beijing reaching breaking point after two years of mounting tension. China's bullying behaviour, and the mobilising of people loyal to the Chinese Communist Party on the streets of Canada's cities, has caused deep disquiet among Canadians. But the government seems paralyzed. Hidden Hand shows how Canada's political, business, academic and cultural elites have over many years been co-opted by the Chinese Communist Party and its agencies. They are confused about what is in Canada's national interests and frequently do Beijing's bidding. Hidden Hand shows how the Chinese Communist Party represents a profound threat to Western democracy. It's vital reading for Canadians who want to understand what is really happening, and points to a way of carving out a new diplomatic course with China. But the question remains: Does the government have the will to stand up to Beijing and its proxies in Canada or is it too late?
Author: Paul A. Moore
Publisher: Springer
ISBN: 3319156519
Category : Nature
Languages : en
Pages : 228
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Book Description
The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naïveté about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better.
