Heterogeneity of Regional Trading Blocs and Global Marketing Strategies PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Heterogeneity of Regional Trading Blocs and Global Marketing Strategies PDF full book. Access full book title Heterogeneity of Regional Trading Blocs and Global Marketing Strategies by Naresh K. Malhotra. Download full books in PDF and EPUB format.
Author: Naresh K. Malhotra
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Get Book Here
Book Description
Author: Naresh K. Malhotra
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Get Book Here
Book Description
Author: Sheena Lovia Boateng
Publisher: PearlRichards Foundation
ISBN: 9988195656
Category : Business & Economics
Languages : en
Pages : 158
Get Book Here
Book Description
Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. It’s a celebration of a great first year in the PhD programme, and of many more successful years to come.
Author: B. Ambos
Publisher: Springer
ISBN: 0230273874
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Author: Naresh Malhotra - USE 0493
Publisher: Emerald Group Publishing
ISBN: 0857248979
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author: Gary Cook
Publisher: Routledge
ISBN: 1317357914
Category : Business & Economics
Languages : en
Pages : 1355
Get Book Here
Book Description
The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.
Author: Mark J. Hooper
Publisher: CRC Press
ISBN: 1317030303
Category : Business & Economics
Languages : en
Pages : 808
Get Book Here
Book Description
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466603070
Category : Business & Economics
Languages : en
Pages : 419
Get Book Here
Book Description
"This book offers the latest research in the field of Business Performance Management in the global economic environment of present conditions while looking at business as a whole entity instead of only at the divisional level"--Provided by publisher.
Author: Andrew McAuley
Publisher: John Wiley & Sons
ISBN: 0471897442
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Author: Dirk Klimkeit
Publisher: Springer Nature
ISBN: 3031503457
Category : International business enterprises
Languages : en
Pages : 717
Get Book Here
Book Description
Zusammenfassung: This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management. Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises
Author: Gabriele Suder
Publisher: Routledge
ISBN: 1315397285
Category : Business & Economics
Languages : en
Pages : 462
Get Book Here
Book Description
International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
