Herd PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Herd PDF full book. Access full book title Herd by Mark Earls. Download full books in PDF and EPUB format.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
Get Book Here
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
Get Book Here
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Andrea Bartz
Publisher: Ballantine Books
ISBN: 1984826379
Category : Fiction
Languages : en
Pages : 370
Get Book Here
Book Description
Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.
Author: Holstein-Friesian Association of America
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages : 1874
Get Book Here
Book Description
Author: H. H. Van Horn
Publisher: American Dairy Science Association
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 848
Get Book Here
Book Description
Author: Trudy Harris
Publisher: Lerner Digital ™
ISBN: 1512478903
Category : Juvenile Fiction
Languages : en
Pages : 33
Get Book Here
Book Description
Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Miss Emma’s cows just can’t stay put! Each time they wander into Cowboy Kirby’s yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. It’s only fair, he thinks. And, besides, Emma sure is cute. Kirby doesn’t notice that his herd keeps getting smaller while Emma’s grows larger. Emma is the kind of gal that is good at math (as well as running a ranch and baking a cake). Yet she’s tenderhearted and doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
Author: Colin Cowherd
Publisher: Crown
ISBN: 0804138133
Category : Sports & Recreation
Languages : en
Pages : 306
Get Book Here
Book Description
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
Author: Niki Daly
Publisher: Eerdmans Young Readers
ISBN: 0802854176
Category : Juvenile Fiction
Languages : en
Pages : 20
Get Book Here
Book Description
While doing a good job of caring for his grandfather's sheep and goat on the grasslands of South Africa, young Malusi dreams of everything from owning his own dog to becoming president one day. Illustrations.
Author: Youngme Moon
Publisher: Crown Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Jennifer Lynn Alvarez
Publisher: Harper Collins
ISBN: 0062286080
Category : Juvenile Fiction
Languages : en
Pages : 212
Get Book Here
Book Description
Riders of the Realm author Jennifer Lynn Alvarez “will lift the reader on the wings of danger and destiny, magic and hope”* in this first book in an action-packed fantasy adventure series. Perfect for fans of the Warriors and Guardians of Ga’Hoole series. Once every hundred years, a black foal is born, prophesied to either unite or destroy the five herds of winged horses that live in Anok—fated to become the most powerful Pegasus in all the land. Star is this black foal. Even though Star seems harmless because he’s unable to fly, the leaders of each herd aren’t willing take any risks. So, they plan to execute Star before his first birthday. With the threats against him mounting, Star must rely on his friends and the untapped power within to win an epic battle between good and evil. * (New York Times bestselling author Peter Lerangis)
Author: Ann Larkin Hansen
Publisher: Fox Chapel Publishing
ISBN: 1935484931
Category : Nature
Languages : en
Pages : 272
Get Book Here
Book Description
Hobby Farms Beef Cattle: Keeping a Small-Scale Herd for Pleasure and Profit, written by Ann Larkin Hansen, serves as an excellent introduction to raising cows for food or simply to graze while mowing and fertilizing the pasture. This colorful guide offers experienced hobby farmers and beginners all of the essential information necessary to purchase and maintain a small herd of beef cattle. While managing her own hobby farm in Wisconsin, Hansen shares her expertise in all things farm and has authored numerous books such as Making Hay, The Organic Farming Manual, and Finding Good Farmland. In this comprehensive book, Hansen corrals the hobby farmer into the world of cowboys and cowgirls: she begins, “Beef cattle are as much at home on the hobby farm as they are on the range.” This colorful primer begins with the basics, from biological traits and breeds to behavior and life cycle, and describes exactly what’s required for a hobby farmer to maintain a herd of cattle—the four F’s—fencing, feed, fields, and facilities. Given the expense involved in the purchase and maintenance of beef cattle, all hobby farmers will welcome Hansen’s sound and sensible advice on buying the right cattle, whether steer calves for meat or breeding stock for building up a herd. The buying chapter helps farmers focus on what to look for when selecting cattle; how cows, heifers, and bulls are priced; where to purchase; and how to get cattle to your farm. The feeding and nutrition of cattle is a complicated topic, and Hansen breaks it down into the three basic components that every keeper needs to understand: pasture, hay, and grain. With directness and clarity, she explains the ins and outs of grazing, selecting ideal foodstuffs, using salt and minerals, and maintaining good weight on the herd. The reader can rely on her expert advice to learn the fundamentals of handling cattle, including herding, loading, and transporting cattle, as well as keeping beef cattle healthy through preventive methods, vaccinations, parasite control and veterinary assistance. For hobby farmers planning to breed their livestock, Beef Cattle includes a chapter on pairing cows and heifers, the actual breeding, artificial insemination, the care of pregnant cows, calving, caring for the young, and weaning calves. The final chapter of the book “Marketing and Processing Your Cattle” is geared toward hobby farmers looking to get beef processed, grade meat, and sell the final product. Sidebars of fun trivia, stories from farmers, and useful advice appear throughout the handbook. A glossary of over 100 terms; an appendix of health issues; a resource section of useful websites, books, and periodicals; and a detailed index complete the book.
