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Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
Get Book Here
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Andrea Bartz
Publisher: Ballantine Books
ISBN: 1984826379
Category : Fiction
Languages : en
Pages : 370
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Book Description
Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.
Author: Holstein-Friesian Association of America
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages : 1874
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Book Description
Author: H. H. Van Horn
Publisher: American Dairy Science Association
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 848
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Book Description
Author: Jennifer Lynn Alvarez
Publisher: Harper Collins
ISBN: 0062286080
Category : Juvenile Fiction
Languages : en
Pages : 212
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Book Description
Riders of the Realm author Jennifer Lynn Alvarez “will lift the reader on the wings of danger and destiny, magic and hope”* in this first book in an action-packed fantasy adventure series. Perfect for fans of the Warriors and Guardians of Ga’Hoole series. Once every hundred years, a black foal is born, prophesied to either unite or destroy the five herds of winged horses that live in Anok—fated to become the most powerful Pegasus in all the land. Star is this black foal. Even though Star seems harmless because he’s unable to fly, the leaders of each herd aren’t willing take any risks. So, they plan to execute Star before his first birthday. With the threats against him mounting, Star must rely on his friends and the untapped power within to win an epic battle between good and evil. * (New York Times bestselling author Peter Lerangis)
Author: John Wiley
Publisher:
ISBN: 9781633372146
Category : Fiction
Languages : en
Pages : 408
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Book Description
SOMEONE LETS FARMER'S COWS OUT. Fueled by idealism and curiosity, the herd follows a bike path into the big city, chasing a dream of a new way of life. The good-natured cattle make lots of friends, but life in town is complicated. They encounter religion, local politics, and manicured lawns. Meanwhile, Farmer is frantically searching for the wayward cows, racing to save them from the perils of celebrity and the urban machine before it's too late.
Author: Niki Daly
Publisher: Eerdmans Young Readers
ISBN: 0802854176
Category : Juvenile Fiction
Languages : en
Pages : 20
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Book Description
While doing a good job of caring for his grandfather's sheep and goat on the grasslands of South Africa, young Malusi dreams of everything from owning his own dog to becoming president one day. Illustrations.
Author: Emily Edwards
Publisher: Random House
ISBN: 1473592097
Category : Fiction
Languages : en
Pages : 288
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Book Description
THE NUMBER ONE BESTSELLER STYLIST MAGAZINE'S 'FICTION BOOKS YOU CAN'T MISS IN 2022' COSMOPOLITAN'S 'BEST BOOKS OF 2022' WOMAN & HOME 'BEST BOOKS OF 2022' 'It is hard to imagine a more timely novel. A fascinating exploration of all sides of a particularly knotty, politicized issue.' Jodi Picoult 'A knock-out twist' Gillian McAllister 'Will have book clubs across the country in hot debate! Brilliant.' Clare Mackintosh **** Two best friends Elizabeth and Bryony are polar opposites but their unexpected friendship has always worked. They're the best of friends, and godmothers to each other's daughters - because they both trust that the safety of their children is their top priority. One little secret Little do they know that they differ radically over one very important issue. And when Bryony, afraid of being judged, tells what is supposed to be a harmless white lie before a child's birthday party, the consequences are more catastrophic than either of them could ever have imagined. Every parent's worst nightmare . . . **** 'Compelling and nuanced. A hugely impressive page-turner' Ashley Audrain 'Really beautifully written, compassionately told and incredibly thought provoking. A truly immersive telling of both sides of a story' Susan Lewis 'Insightful, compassionate and nuanced. The Herd is so good.' Louise O'Neill 'A genuine rollercoaster that asks big moral questions with beautifully drawn characters.' Sharon Horgan, co-creator of CATASTROPHE Here's what early readers are saying about The Herd: 'A timely and dramatic novel showing both sides of an ongoing debate. Loved this read!' ***** 'Such a genuine tale with such high stakes emotion and sensitivity' ***** 'A fantastic, thought-provoking and gripping book which would make a cracking book club read' ***** 'A complex, layered, wholly character-driven look at a complicated and controversial subject' *****
Author: Pamela Herd
Publisher: Russell Sage Foundation
ISBN: 1610448782
Category : Social Science
Languages : en
Pages : 361
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Book Description
Winner of the 2020 Outstanding Book Award Presented by the Public and Nonprofit Section of the National Academy of Management Winner of the 2019 Louis Brownlow Book Award from the National Academy of Public Administration Bureaucracy, confusing paperwork, and complex regulations—or what public policy scholars Pamela Herd and Donald Moynihan call administrative burdens—often introduce delay and frustration into our experiences with government agencies. Administrative burdens diminish the effectiveness of public programs and can even block individuals from fundamental rights like voting. In AdministrativeBurden, Herd and Moynihan document that the administrative burdens citizens regularly encounter in their interactions with the state are not simply unintended byproducts of governance, but the result of deliberate policy choices. Because burdens affect people’s perceptions of government and often perpetuate long-standing inequalities, understanding why administrative burdens exist and how they can be reduced is essential for maintaining a healthy public sector. Through in-depth case studies of federal programs and controversial legislation, the authors show that administrative burdens are the nuts-and-bolts of policy design. Regarding controversial issues such as voter enfranchisement or abortion rights, lawmakers often use administrative burdens to limit access to rights or services they oppose. For instance, legislators have implemented administrative burdens such as complicated registration requirements and strict voter-identification laws to suppress turnout of African American voters. Similarly, the right to an abortion is legally protected, but many states require women seeking abortions to comply with burdens such as mandatory waiting periods, ultrasounds, and scripted counseling. As Herd and Moynihan demonstrate, administrative burdens often disproportionately affect the disadvantaged who lack the resources to deal with the financial and psychological costs of navigating these obstacles. However, policymakers have sometimes reduced administrative burdens or shifted them away from citizens and onto the government. One example is Social Security, which early administrators of the program implemented in the 1930s with the goal of minimizing burdens for beneficiaries. As a result, the take-up rate is about 100 percent because the Social Security Administration keeps track of peoples’ earnings for them, automatically calculates benefits and eligibility, and simply requires an easy online enrollment or visiting one of 1,200 field offices. Making more programs and public services operate this efficiently, the authors argue, requires adoption of a nonpartisan, evidence-based metric for determining when and how to institute administrative burdens, with a bias toward reducing them. By ensuring that the public’s interaction with government is no more onerous than it need be, policymakers and administrators can reduce inequality, boost civic engagement, and build an efficient state that works for all citizens.
Author: Colin Cowherd
Publisher: Crown
ISBN: 0804138133
Category : Sports & Recreation
Languages : en
Pages : 306
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Book Description
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
