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Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87
Get Book Here
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Sheri Lynch
Publisher: Macmillan
ISBN: 9780312318321
Category : Family & Relationships
Languages : en
Pages : 244
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Book Description
Dr. Spock may tell moms to trust their instincts, but a Misfit Mommy wants to do everything but. Mommies-to-be who feel like frauds and impostors won't feel alone anymore with this insightful and laugh-out-loud guide.
Author: Jeremy Pearsons
Publisher: Legacy Creative Group
ISBN: 9781604630176
Category :
Languages : en
Pages : 279
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Book Description
God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.
Author: Brad Flowers
Publisher: Entrepreneur Press
ISBN: 1613084234
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Max Miller
Publisher: Author House
ISBN: 1496922980
Category : Biography & Autobiography
Languages : en
Pages : 36
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Book Description
A collection of essays and drawings by Max Miller, a 12 year old boy on the autism spectrum. Max explains to the reader about what life is like with autism, providing insight into the autistic mind through the words and drawings of a child on the spectrum.
Author: Chana Stiefel
Publisher: Clarion Books
ISBN: 1328732096
Category : Juvenile Fiction
Languages : en
Pages : 37
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Book Description
Angry that everyone bungles her name, Neanderthal Wakawakaloch speaks with her parents and Elder Mooch, who remind her that she was named for a brave, heroic ancestor.
Author: Dana Cree
Publisher: Clarkson Potter
ISBN: 0451495373
Category : Cooking
Languages : en
Pages : 242
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Book Description
With more than 100 recipes for ice cream flavors and revolutionary mix-ins from a James Beard-nominated pastry chef, Hello, My Name is Ice Cream explains not only how to make amazing ice cream, but also the science behind the recipes so you can understand ice cream like a pro. Hello, My Name is Ice Cream is a combination of three books every ice cream lover needs to make delicious blends: 1) an approchable, quick-start manual to making your own ice cream, 2) a guide to help you think about how flavors work together, and 3) a dive into the science of ice cream with explanations of how it forms, how air and sugars affect texture and flavor, and how you can manipulate all of these factors to create the ice cream of your dreams. The recipes begin with the basics—super chocolately chocolate and Tahitian vanilla—then evolve into more adventurous infusions, custards, sherbets, and frozen yogurt styles. And then there are the mix-ins, simple treats elevated by Cree's pastry chef mind, including chocolate chips designed to melt on contact once you bite them and brownie bits that crunch.
Author: Chuck Anderson
Publisher: Author House
ISBN: 149696456X
Category : Humor
Languages : en
Pages : 64
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Book Description
Names are very powerful. Some people like Ima Hogg became famous and lived well with a difficult name. Others did not do so well. Some were born with a good name and married into trouble. Jodi Pass married Bill Gasse and became Jodi Pass-Gasse. One lady I knew never married her boyfriend because she did not want to be known as the wife of a Jack Haase. Alotta Johnson married a man my brother knew named Henry Manure. She became Alotta Manure. Jay Leno always ended his Monday night monologue with interesting couples who married. I sent him the Shiney-Hiney wedding, and he used it to end his monologue. He also had interesting names of people and their occupations. Dr. Bendover is a proctologist. (I wonder if his wife is Eileen, with one short leg.) My funny names begin with the King family. Joe was a weather forecaster. Would you believe a person who says "It will rain, and I am Joe King"?
Author: Matthew West
Publisher: Hachette UK
ISBN: 168397073X
Category : Religion
Languages : en
Pages : 201
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Book Description
The world goes out of its way to make you believe you are not good enough. Maybe you aren't sure you like where you've been, or who you've become. Maybe someone has made you believe a lie about who you are by speaking damaging words to you. The discovery of our true identities does not begin by looking within ourselves, but by looking to the One who made us. Hello, My Name Is will inspire you to not wear the nametag that someone else gave you, but to wear the name of who God says you are. Your name may be "Lonely" . . . He calls you Friend. Your name may be "Failure" . . . He calls you Redeemed. Your name may be "Broken" . . . He calls you Beloved. It is time to tear off the false nametags that cover up your true identity. Understanding who you are begins with knowing Whose you are so you can embrace your destiny as a child of the one true King. "Hello, My Name Is will silence the lies of the enemy so you can hear God whisper, 'You are mine. You are wanted. You are so incredibly loved.'" -- Lysa Terkeurst, New York Times best-selling author and president of Proverbs 31 Ministries "Hello, My Name Is gets to the heart of an issue that haunts the homeless and the hero, the kid and the king, the disabled and the diva -- our identity." -- Randy Frazee, Senior Minister at Oak Hills Church, author of The Heart of the Story "Matthew West brings the rare combination of songwriter an pastor to his ministry. He is a modern-day King David, creating Psalms that touch the heart of God and God's children. Now, as an added blessing to us all, he has compiled his thoughts into a book. A person can almost hear Matthew sing through the pages. I'm deeply grateful for this work, this singer, this friend." -- Max Lucado, New York Times best-selling author "Matthew West has always written honestly in his songs and stories. In his latest book, Hello, My Name Is, Matthew may offer his greatest truth yet: how to discover our God-given identity while building a closer relationship with our Lord. I gained a lot of insight while reading this book, and I know you will as well." -- Scotty McCreery, ACM, BMI, and CMT award-winning country music entertainer and author of Go Big or Go Home: The Journey Toward the Dream
Author: Amy Reed
Publisher: Penguin
ISBN: 0593109732
Category : Young Adult Fiction
Languages : en
Pages : 338
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Book Description
For fans of The Grace Year and We Were Liars comes a mesmerizing, can't-put-it-down psychological thriller—a gender-flipped YA Great Gatsby that will linger long after the final line On wealthy Commodore Island, Fern is watching and waiting—for summer, for college, for her childhood best friend to decide he loves her. Then Ivy Avila lands on the island like a falling star. When Ivy shines on her, Fern feels seen. When they're together, Fern has purpose. She glimpses the secrets Ivy hides behind her fame, her fortune, the lavish parties she throws at her great glass house, and understands that Ivy hurts in ways Fern can't fathom. And soon, it's clear Ivy wants someone Fern can help her get. But as the two pull closer, Fern's cozy life on Commodore unravels: drought descends, fires burn, and a reckless night spins out of control. Everything Fern thought she understood—about her home, herself, the boy she loved, about Ivy Avila—twists and bends into something new. And Fern won't emerge the same person she was. An enthralling, mind-altering fever dream, Tell Me My Name is about the cost of being a girl in a world that takes so much, and the enormity of what is regained when we take it back. New York Times: "13 Y.A. Books to Add to Your Reading List This Spring" "A lush, gorgeously crafted page-turner." —Jennifer Mathieu, author of Moxie “Absolutely took my breath away.” —Geek Mom ★ "As much Hitchcockian suspense as Fitzgerald’s tarnished glitz." —BCCB (starred review) “A kaleidoscope of light and shadow that will keep you flipping page after page.” —Amber Smith, author of The Way We Used to Be “Only Amy Reed could write a novel this dark, this gorgeous, this forward-looking while speaking to our present moment.” —Wiley Cash, author of A Land More Kind Than Home "The best kind of literary thriller—one with as much conscience as pulse." —Brendan Kiely, co-author of All American Boys “I haven’t felt this way since reading We Were Liars—mind blown.” —Jaye Robin Brown, author of Georgia Peaches and Other Forbidden Fruit ★ "Immersive [and] smartly written.” —SLJ (starred review) "This novel is amazing . . . A pulsating, hypnotic retelling.” —Lilliam Rivera, author of The Education of Margot Sanchez “Relentlessly compelling . . . Reed's latest is a literary thrill ride.” —Kelly Jensen, author of (Don’t) Call Me Crazy and editor at BookRiot "Takes the unreliable narrator to new levels . . . Mesmerizing." —SLC “[A] harrowing tale of personal trauma in a violently polarized society.” —Kirkus “A compelling and propulsive thriller.” —Jeff Zentner, author of The Serpent King "I barely breathed the last 100 pages. Simply stunning.” —Megan Shepherd, author of The Madman's Daughter
