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Hello Gen Z

Author: Claire Madden
Publisher: Hello Clarity
ISBN: 0648170411
Category : Social Science
Languages : en
Pages : 262

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Book Description

Generation Z Goes to College

Author: Corey Seemiller
Publisher: John Wiley & Sons
ISBN: 1119143454
Category : Education
Languages : en
Pages : 325

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Book Description
Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

Gen Z 360

Author: Hana Ben-Shabat
Publisher:
ISBN: 9781734720402
Category :
Languages : en
Pages :

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Book Description
Generation Z doesn't play by the same rules or wait for permission. They don't stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike. Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media and they grew up amidst constant economic, social, and political changes that have shaped their values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what's to come. Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat-an award-winning management consultant and founder of research firm Gen Z Planet- not only describes the unique characteristics of this upcoming generation, but also digs deeper into the "why", explaining what's behind the change and thus what it will take to navigate it. From how to recruit, train, and integrate this hardworking and hungry generation into today's multigenerational workforce, through to how to market to them - Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.Believing that if you want to know a generation, just ask "what's your biggest dream," Ben-Shabat in her ongoing research collected thousands of dream statements from Gen Zers. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective into the hearts and minds of this generation.

The Gen Z Frequency

Author: Gregg L. Witt
Publisher: Kogan Page Publishers
ISBN: 0749482494
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

InstaBrain

Author: Sarah Weise
Publisher: Bixa
ISBN: 9781717836793
Category :
Languages : en
Pages : 232

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Book Description
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."

YOLO Juliet

Author: William Shakespeare
Publisher: Random House Books for Young Readers
ISBN: 055353548X
Category : Young Adult Fiction
Languages : en
Pages : 114

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Book Description
Romeo and Juliet, one of the greatest love stories ever told . . . in texts?! Imagine: What if those star-crossed lovers Romeo and Juliet had smartphones? A classic is reborn in this fun and funny adaptation of one of Shakespeare’s most famous plays! Two families at war. A boy and a girl in love. A secret marriage gone oh-so-wrong. 3h8. The classics just got a whole lot more interesting. ;) tl;dr A Shakespeare play told through its characters texting with emojis, checking in at certain locations, and updating their relationship statuses. The perfect gift for hip theater lovers and teens. A glossary and cast of characters are included for those who need it. For example: tl;dr means too long; didn’t read.

Zconomy

Author: Jason R. Dorsey
Publisher: HarperCollins
ISBN: 0062970305
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Can't Even

Author: Anne Helen Petersen
Publisher: Mariner Books
ISBN: 0358561841
Category : History
Languages : en
Pages : 321

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Book Description
An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

The Customer of the Future

Author: Blake Morgan
Publisher: HarperCollins Leadership
ISBN: 1400213649
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Gen Z

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538127997
Category : Psychology
Languages : en
Pages : 205

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Book Description
Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities. From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.