Author: Janet Fife-Yeomans
Publisher: Allen & Unwin
ISBN: 1742660614
Category : Biography & Autobiography
Languages : en
Pages : 341
Book Description
Heath Ledger was a superstar on the world stage, a gorgeous guy, a true romantic, a man who was dedicated to his craft and who loved a laugh. This is the definitive look at the real life of Heath Ledger from childhood to fully-fledged stardom, with exclusive personal insights from his family and friends, by an Australian journalist and author Janet-Fife-Yeomans. This is an Australian story about the beginning of a legend.
Heath
Author: Janet Fife-Yeomans
Publisher: Allen & Unwin
ISBN: 1742660614
Category : Biography & Autobiography
Languages : en
Pages : 341
Book Description
Heath Ledger was a superstar on the world stage, a gorgeous guy, a true romantic, a man who was dedicated to his craft and who loved a laugh. This is the definitive look at the real life of Heath Ledger from childhood to fully-fledged stardom, with exclusive personal insights from his family and friends, by an Australian journalist and author Janet-Fife-Yeomans. This is an Australian story about the beginning of a legend.
Publisher: Allen & Unwin
ISBN: 1742660614
Category : Biography & Autobiography
Languages : en
Pages : 341
Book Description
Heath Ledger was a superstar on the world stage, a gorgeous guy, a true romantic, a man who was dedicated to his craft and who loved a laugh. This is the definitive look at the real life of Heath Ledger from childhood to fully-fledged stardom, with exclusive personal insights from his family and friends, by an Australian journalist and author Janet-Fife-Yeomans. This is an Australian story about the beginning of a legend.
Decisive
Author: Chip Heath
Publisher: Random House Canada
ISBN: 0307361144
Category : Self-Help
Languages : en
Pages : 326
Book Description
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.
Publisher: Random House Canada
ISBN: 0307361144
Category : Self-Help
Languages : en
Pages : 326
Book Description
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.
Tile Makes the Room
Author: Robin Petravic
Publisher: Ten Speed Press
ISBN: 1607747413
Category : Architecture
Languages : en
Pages : 258
Book Description
From Heath Ceramics, the beloved California designer, maker, and seller of home goods, comes a captivating and unprecedented look at beautifully designed interiors where tile is an important and integral part of the design. Tile Makes the Room, by Heath’s owners Robin Petravic and Catherine Bailey, winners of the National Design Award from the Cooper Hewitt, Smithsonian Design Museum, is about exceptional spaces and places—the kind you want to step into and examine each and every detail of—where tile is the main ingredient, though not the only star. From the dwellings of notable designers to everyday homeowners, grand installations and subtle designs all showcase tile’s role in the form and function of architecture and interiors. The book, for design professionals and aficionados alike, features inspiration on every page; a look at tile making; a unique perspective on color, pattern, and texture; and public installations around the world to visit and enjoy, Tile Makes the Room is essential reading on interiors and tile.
Publisher: Ten Speed Press
ISBN: 1607747413
Category : Architecture
Languages : en
Pages : 258
Book Description
From Heath Ceramics, the beloved California designer, maker, and seller of home goods, comes a captivating and unprecedented look at beautifully designed interiors where tile is an important and integral part of the design. Tile Makes the Room, by Heath’s owners Robin Petravic and Catherine Bailey, winners of the National Design Award from the Cooper Hewitt, Smithsonian Design Museum, is about exceptional spaces and places—the kind you want to step into and examine each and every detail of—where tile is the main ingredient, though not the only star. From the dwellings of notable designers to everyday homeowners, grand installations and subtle designs all showcase tile’s role in the form and function of architecture and interiors. The book, for design professionals and aficionados alike, features inspiration on every page; a look at tile making; a unique perspective on color, pattern, and texture; and public installations around the world to visit and enjoy, Tile Makes the Room is essential reading on interiors and tile.
Upstream
Author: Dan Heath
Publisher: Simon and Schuster
ISBN: 1982134747
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
Publisher: Simon and Schuster
ISBN: 1982134747
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
The Power of Moments
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Switch
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The Heath
Author: Hunter Davies
Publisher: Bloomsbury Publishing
ISBN: 1838934812
Category : Nature
Languages : en
Pages : 270
Book Description
An engaging portrait of Hampstead Heath – a place rich not just in natural wonders but in history and monuments, emotions and memories, people and places. 'I enjoyed every inch of the way, from Parliament Hill to the Pergola... A late-life little masterpiece' Ferdinand Mount 'A love letter, both to the Heath and to his late wife' Islington Tribune 'An affectionate book which blends personal anecdote, history and interviews' Ham & High The eight hundred acres of Hampstead Heath lie just four miles from central London; and yet unlike the manicured inner-city parks, it feels like the countryside: it has hills and lakes, wild spots and tame spots. Hunter Davies has lived within a stone's throw of Hampstead Heath for more than sixty years and has walked on it nearly every day of his London life. For him, it is not just a place of recreation and relaxation but also a treasure-house of memories and emotions. In The Heath, he visits all parts of this, the largest area of common land in Britain's capital city: from Kenwood House to the Vale of Health, from Parliament Hill to Boudicca's Mound, and from the Ladies Bathing Pond to the fabulous pergola. As he walks, Davies talks to the diverse array of individuals who frequent the Heath: regulars; visitors; dog walkers; stall holders at the weekly farmer's market; famous faces having their morning stroll; twenty-first-century hippies spreading peace, love and happiness.
Publisher: Bloomsbury Publishing
ISBN: 1838934812
Category : Nature
Languages : en
Pages : 270
Book Description
An engaging portrait of Hampstead Heath – a place rich not just in natural wonders but in history and monuments, emotions and memories, people and places. 'I enjoyed every inch of the way, from Parliament Hill to the Pergola... A late-life little masterpiece' Ferdinand Mount 'A love letter, both to the Heath and to his late wife' Islington Tribune 'An affectionate book which blends personal anecdote, history and interviews' Ham & High The eight hundred acres of Hampstead Heath lie just four miles from central London; and yet unlike the manicured inner-city parks, it feels like the countryside: it has hills and lakes, wild spots and tame spots. Hunter Davies has lived within a stone's throw of Hampstead Heath for more than sixty years and has walked on it nearly every day of his London life. For him, it is not just a place of recreation and relaxation but also a treasure-house of memories and emotions. In The Heath, he visits all parts of this, the largest area of common land in Britain's capital city: from Kenwood House to the Vale of Health, from Parliament Hill to Boudicca's Mound, and from the Ladies Bathing Pond to the fabulous pergola. As he walks, Davies talks to the diverse array of individuals who frequent the Heath: regulars; visitors; dog walkers; stall holders at the weekly farmer's market; famous faces having their morning stroll; twenty-first-century hippies spreading peace, love and happiness.
The League of Wives
Author: Heath Hardage Lee
Publisher: St. Martin's Press
ISBN: 125016110X
Category : History
Languages : en
Pages : 334
Book Description
"With astonishing verve, The League of Wives persisted to speak truth to power to bring their POW/MIA husbands home from Vietnam. And with astonishing verve, Heath Hardage Lee has chronicled their little-known story — a profile of courage that spotlights 1960s-era military wives who forge secret codes with bravery, chutzpah and style. Honestly, I couldn’t put it down." — Beth Macy, author of Dopesick and Factory Man "Exhilarating and inspiring." — Elaine Showalter, Washington Post The true story of the fierce band of women who battled Washington—and Hanoi—to bring their husbands home from the jungles of Vietnam. On February 12, 1973, one hundred and sixteen men who, just six years earlier, had been high flying Navy and Air Force pilots, shuffled, limped, or were carried off a huge military transport plane at Clark Air Base in the Philippines. These American servicemen had endured years of brutal torture, kept shackled and starving in solitary confinement, in rat-infested, mosquito-laden prisons, the worst of which was The Hanoi Hilton. Months later, the first Vietnam POWs to return home would learn that their rescuers were their wives, a group of women that included Jane Denton, Sybil Stockdale, Louise Mulligan, Andrea Rander, Phyllis Galanti, and Helene Knapp. These women, who formed The National League of Families, would never have called themselves “feminists,” but they had become the POW and MIAs most fervent advocates, going to extraordinary lengths to facilitate their husbands’ freedom—and to account for missing military men—by relentlessly lobbying government leaders, conducting a savvy media campaign, conducting covert meetings with antiwar activists, and most astonishingly, helping to code secret letters to their imprisoned husbands. In a page-turning work of narrative non-fiction, Heath Hardage Lee tells the story of these remarkable women for the first time. The League of Wives is certain to be on everyone’s must-read list.
Publisher: St. Martin's Press
ISBN: 125016110X
Category : History
Languages : en
Pages : 334
Book Description
"With astonishing verve, The League of Wives persisted to speak truth to power to bring their POW/MIA husbands home from Vietnam. And with astonishing verve, Heath Hardage Lee has chronicled their little-known story — a profile of courage that spotlights 1960s-era military wives who forge secret codes with bravery, chutzpah and style. Honestly, I couldn’t put it down." — Beth Macy, author of Dopesick and Factory Man "Exhilarating and inspiring." — Elaine Showalter, Washington Post The true story of the fierce band of women who battled Washington—and Hanoi—to bring their husbands home from the jungles of Vietnam. On February 12, 1973, one hundred and sixteen men who, just six years earlier, had been high flying Navy and Air Force pilots, shuffled, limped, or were carried off a huge military transport plane at Clark Air Base in the Philippines. These American servicemen had endured years of brutal torture, kept shackled and starving in solitary confinement, in rat-infested, mosquito-laden prisons, the worst of which was The Hanoi Hilton. Months later, the first Vietnam POWs to return home would learn that their rescuers were their wives, a group of women that included Jane Denton, Sybil Stockdale, Louise Mulligan, Andrea Rander, Phyllis Galanti, and Helene Knapp. These women, who formed The National League of Families, would never have called themselves “feminists,” but they had become the POW and MIAs most fervent advocates, going to extraordinary lengths to facilitate their husbands’ freedom—and to account for missing military men—by relentlessly lobbying government leaders, conducting a savvy media campaign, conducting covert meetings with antiwar activists, and most astonishingly, helping to code secret letters to their imprisoned husbands. In a page-turning work of narrative non-fiction, Heath Hardage Lee tells the story of these remarkable women for the first time. The League of Wives is certain to be on everyone’s must-read list.
Lovingly Abused
Author: Heather Grace Heath
Publisher:
ISBN: 9781737843023
Category :
Languages : en
Pages : 0
Book Description
In this highly relevant memoir, blending raw honesty and humor, Heather Heath's story begins with her mother's search for escape from childhood trauma, becoming perfect prey for a cult. It follows Heather's coming of age journey while enduring gaslighting, educational neglect, suicide attempts, purity culture, realizing she was in a cult once she was physically trapped, the painful choice to be shunned for becoming a paramedic, marriage, divorce, spiritual deconstruction, trusting again, reluctantly homeschooling through a pandemic, and finally discovering her own faith. Giving each reader insight into a hidden world using pop-culture comparisons, you'll feel as if you were having a real-life conversation with her.This book's mission is to raise public awareness of hidden children all over America who are legally educationally neglected under the guise of religion. Seeing one such family on TV is a cult's convenient distraction from the thousands of women and children who are invisible. Heather has committed to distribute fifteen percent of the book's sales profits to The Coalition for Responsible Home Education, The Vashti Initiative, and The Amish Heritage Foundation; non-profits supporting a child's right to an education and providing guidance to those leaving the abusive practices hidden behind religion, with little to no resources for independence. As similar non-profits emerge and funds allow, more of her profits will be allocated to them.
Publisher:
ISBN: 9781737843023
Category :
Languages : en
Pages : 0
Book Description
In this highly relevant memoir, blending raw honesty and humor, Heather Heath's story begins with her mother's search for escape from childhood trauma, becoming perfect prey for a cult. It follows Heather's coming of age journey while enduring gaslighting, educational neglect, suicide attempts, purity culture, realizing she was in a cult once she was physically trapped, the painful choice to be shunned for becoming a paramedic, marriage, divorce, spiritual deconstruction, trusting again, reluctantly homeschooling through a pandemic, and finally discovering her own faith. Giving each reader insight into a hidden world using pop-culture comparisons, you'll feel as if you were having a real-life conversation with her.This book's mission is to raise public awareness of hidden children all over America who are legally educationally neglected under the guise of religion. Seeing one such family on TV is a cult's convenient distraction from the thousands of women and children who are invisible. Heather has committed to distribute fifteen percent of the book's sales profits to The Coalition for Responsible Home Education, The Vashti Initiative, and The Amish Heritage Foundation; non-profits supporting a child's right to an education and providing guidance to those leaving the abusive practices hidden behind religion, with little to no resources for independence. As similar non-profits emerge and funds allow, more of her profits will be allocated to them.
Making Numbers Count
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.