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Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
Get Book Here
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Sameer Rastogi
Publisher: Zorba Books
ISBN: 9386407485
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Are you interested in the stock market? Do you plan to start investing in it? Or have you burned your fingers in the real estate through rash decisions or wrong advice? Have you been swayed by hype and ads that lure you with the promise of quick riches? Well, then, Madness of the Masses is a book you must read. History has proved time and again how get-rich- quick offers have fallen flat, leaving investors in a state of financial ruin. However, we never seem to learn from history. When the next exciting scheme to get rich comes along, we fall for it all over again, leaving us in financial ruin, while the perpetrators of the scams, more often than not, laugh their way to the banks. These boom and bust cycles continue century after century. In this book, author Sameer Rastogi makes a compelling case for how human greed and envy propel us towards financial ruin. He says, “I have witnessed investor emotions and biases during Booms and Depressions. With experience, I realized that most of the investor questions and investor biases didn’t have practical answers in pure investment research. It required out-of- the-box thinking. It required analysis of investor behaviour at large. It required a study of emotional forces like greed and fear… For investment success, the EQ of each investor proved to be worth its weight in gold. Also, high investment IQ alone didn’t necessary translate into higher investment profits.” Unlike most dry finance books, Madness of the Masses is peppered with interesting anecdotes from history detailing scams through the ages, making it a thought-provoking, fascinating read. A definite must-read for investors and potential investors as there is a lesson for each of us. The author says, “The bubbles and scams are not new. They have been in existence since the time humans have been greedy, jealous and fearful. The madness of the masses is here to stay. It is up to individuals to learn from the past and stand apart from the crowd.” Section 1 Historical evidences of our vulnerability to Investment Bubbles and Scams 1. History is a great teacher, but we are not good students 2. Tulip Mania – How an entire nation went nuts over flower bulbs (circa 1637) 3. Mississippi Company Bubble – Anybody can get rich quick in France (circa 1717) 4. The South Sea Company – The Great Greed of Great Britain (circa 1721) 5. Railway Mania – The Gravy Train (circa 1845) 6. Florida Land Boom – Man-less Land for the Landless Man (circa 1925) 7. The Great Storm before The Great Depression (circa 1929) 8. Japanese Asset Bubble (circa 1986) 9. The Great Indian Thugs and their Tricks a. PACL Scam b. Saradha Scam c. Stock Market and Banking Scam by Harshad Mehta & Ketan Parekh d. Home Trade e. Teak Plantation f. EMU Mania g. Scams of Real Estate h. ….And some more jaw dropping scams Section 2 Causes of Asset Bubbles and Scams 10. The Power of Greed 11. The Power of Envy 12. The Power of Patterns Section 3 Identifying a Bubble or a Scam, and Avoiding it 13. Avoiding the Scams 14. Avoiding the Asset Bubbles 15. Some Strange but Worthy Indicators of Gauging a Bubble a. Industry becomes the first choice for career seekers. b. Bigger and taller skyscrapers. c. Art sales are frontpage news. d. Industry-related magazines are flying off the shelf. e. The difference between long-term and short-term fades. f. Everyone around you will be an expert. g. Financial engineering hits the roof . h. Investments are out, casinos are in. Bibliography
Author: Charles Mackay
Publisher: Good Press
ISBN:
Category : Psychology
Languages : en
Pages : 2339
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Book Description
In the compelling anthology WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology, readers are presented with a thought-provoking exploration of the psychological phenomena of group behavior. Across a variety of literary stylesfrom treatises to analytical essaysthe collection delves into the mechanics of human behavior within large groups, offering insights into how and why individuals relinquish their sense of self to the collective. Highlighting the diversity and significance of the works included, the anthology stands out for its historical depth and the timeless relevance of its themes, adeptly weaving together seminal texts that have shaped our understanding of crowd psychology. The anthology not only serves as a compendium of foundational perspectives but also as a platform for critical engagement with the subject matter. The contributing authors and editors, Charles Mackay, Jean-Jacques Rousseau, Gerald Stanley Lee, Gustave Le Bon, William McDougall, Everett Dean Martin, and Wilfred Trotter, are distinguished for their pioneering contributions to social psychology and philosophy. Their collective works intersect with key moments in intellectual history, from Enlightenment thought to early twentieth-century sociology, reflecting a broad spectrum of viewpoints on mob mentality. This confluence of historical, cultural, and literary movements enables readers to appreciate the complexity of crowd dynamics, showcasing the anthologys role in fostering a nuanced understanding of collective human behavior. Scholars, students, and general readers alike will find WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology an indispensable resource. This anthology not only offers educational value through its comprehensive coverage of crowd psychology but also invites readers into a dialogue with the past, encouraging a deeper interrogation of contemporary societal behaviors. Through its curated selection of texts, the collection provides a unique lens through which to explore the intricate interplay between individual agency and collective influence, making it a must-read for anyone seeking to unravel the mysteries of human social behavior.
Author: Laurence A. Connors
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Presents many strategies to trade the stock, futures and options markets. These strategies are designed to take advantage of the herd mentality of the financial markets, and are based on what actually happens in the markets. This book is useful for traders and investor who are seeking proven methods for beating markets.
Author: Wilfred Trotter
Publisher:
ISBN:
Category : Collective behavior
Languages : en
Pages : 226
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Book Description
Author:
Publisher: BRILL
ISBN: 9004694889
Category : Social Science
Languages : en
Pages : 267
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Book Description
Most of the phenomena described in this book have arisen as a result of various crises, disasters, threats, and forms of violence (such as wars, refugee crises, and political regimes, but also devastating practices of the anthropogenic drive and environmental pollution). Others are a form of response to new political, social and cultural changes that we are experiencing due to the rapid development of technology or progressive economic stratification. The research perspective proposed in Postcollectivity draws on the authors' approaches, combining academic and theoretical discourse with social engagement and artistic practice with critical thought. Contributors are: Harshavardhan Bhat, Stephen Dersley, Adela Goldbard, Carly E. Gray, Agnieszka Jelewska, Peter H. Kahn, Jr., Michał Krawczak, Grant Leuning, Ania Malinowska, Anna Nacher, Andrzej W. Nowak, Julian Reid, Pepe Rojo, Sarena Sabine, Jens Schröter, Jan Stasieńko and Brett Zehner.
Author: Tina Rosenberg
Publisher: Icon Books Ltd
ISBN: 1848313365
Category : Psychology
Languages : en
Pages : 354
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Book Description
In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing book on how Eastern Europe faced the crimes of Communism, was awarded both the National Book Award and the Pulitzer Prize in the US. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.
Author: Celeste Headlee
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523915651
Category : Podcasting
Languages : en
Pages : 168
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Book Description
"This book guides you through the process of creating a radio show or podcast from the initial idea to the finished production. Drawing on the experience of national broadcasters like : Jamila Bey, Cindy Carpien, Alex Cohen, Jeff Hansen, Steve Inskeeep, Jay Kernis, Al Letson, Michel Martin, Rachel Martin, Ellen McDonnell, Irene Noguchi, Susan Stamberg, and Carline Watson."--Back cover.
Author: Grace Scott
Publisher: Grace Scott
ISBN:
Category : Self-Help
Languages : en
Pages : 246
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Book Description
Grace Scott Exclusive Collection - 6 Books in 1 Bundle: 1. The Power of Not Caring 2. The Materialistic World 3. Minimalism 4. The Comparing Game 5. The Art of Inner Beauty 6. The Secret Of Creating Your Reality Download your copy of Grace Scott Exclusive Collection by scrolling up and clicking "Buy Now With 1-Click" button.
Author: Linda Kohanov
Publisher: New World Library
ISBN: 1608683710
Category : Pets
Languages : en
Pages : 466
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Book Description
Linda Kohanov is beloved for her groundbreaking articulation of “the way of the horse,” an experiential wisdom known to riders for centuries but little studied or adapted to off-horse use. Now Kohanov takes those horse-inspired insights on the nonverbal elements of exceptional communication and leadership into the realms of our workplaces and relationships. Here we explore the benefits of “nonpredatory power” in developing assertiveness, fostering creativity, dealing with conflict, and heightening mind-body awareness. In “A Brief History of Power,” the first part of this far-reaching book, Kohanov profiles cultural innovators who employed extraordinary nonverbal leadership skills to change history, usually on horseback: Winston Churchill, George Washington, Alexander the Great, and Siddhartha Gautama (the Buddha), among others. She also draws on the behavior of mature horse herds, as well as the herding cultures of Africa and Mongolia, to debunk theories of dominance hierarchies, challenge ingrained notions of “survival of the fittest,” and demonstrate the power of a consensual leadership in which governing roles are fluid. Kohanov then adapts these lessons into twelve powerful guiding principles we can all incorporate into our work and personal lives. Eloquent and provocative, this is horse sense for everyone who seeks to thrive in the herds we all run in — our communities, careers, families, and friendships.
