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Author: George B. Moseley
Publisher: Jones & Bartlett Learning
ISBN: 0763734160
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
Author: George B. Moseley
Publisher: Jones & Bartlett Learning
ISBN: 0763734160
Category : Business & Economics
Languages : en
Pages : 361
Get Book Here
Book Description
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633694313
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization’s strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to: Understand how the rules of corporate competition translate to the healthcare sector Craft a vision for an uncertain future Segment your market to better serve diverse patient populations Achieve the best health outcomes--at the lowest cost Learn what disruptive innovation means for healthcare Use the Balanced Scorecard to measure your progress This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.
Author: Roice D. Luke
Publisher: Asociation of University Programs in Health Administration/Health Administration Press
ISBN:
Category : Medical
Languages : en
Pages : 312
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Book Description
With a focus on the five P's of competitive advantage--power, position, pace, potential, performance--this text selectively applies and adapts the concepts and methods of strategy analysis to the unique constraints and realities of the healthcare industry. It also discusses how to access market structure, an activity that is critically important in today's competitive enviornment. Instructor Resources: Chapter-specific teaching tips, study questions, and PowerPoint slides. To see a sample, click the link in the right-hand navigation bar.
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1422158004
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Business.
Author: Maulik Joshi
Publisher: Asociation of University Programs in Health Administration/Health Administration Press
ISBN: 9781567935905
Category : Health services administration
Languages : en
Pages : 0
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Book Description
As healthcare reform continues to transform US healthcare delivery and processes, one thing remains the same: the importance of quality. This book brings together a team of internationally prominent contributors who provide expertise on current strategies, tactics, and methods for understanding quality in a comprehensive way. The book provides a solid foundation on the components and importance of quality, while incorporating techniques to continuously improve and transform a healthcare system. This comprehensive textbook is suited for undergraduate and graduate courses in healthcare administration as well as business, nursing, allied health, pharmacy, and medicine programs. Study questions in each chapter facilitate additional discussion.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284181618
Category : Medical
Languages : en
Pages : 338
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Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Corinne M. Karuppan, PhD, CPIM
Publisher: Springer Publishing Company
ISBN: 0826126537
Category : Medical
Languages : en
Pages : 640
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Book Description
Describes how to build a competitive edge by developing superior operations This comprehensive, practice-oriented text illustrates how healthcare organizations can gain a competitive edge through superior operations – and demonstrates how to achieve them. Underscoring the importance of a strategic perspective, the book describes how to attain excellence in the four competitive priorities: quality, cost, delivery, and flexibility. The competitive priorities are interrelated, with excellent quality laying the foundation for performance in the other competitive priorities, and with targeted improvement initiatives having synergistic effects. The text stresses the benefits of aligning the entire operations system within the parameters of a business strategy. It equips students with a conceptual mental model of healthcare operations in which all concepts and tools fit together logically. With a hands-on approach, the book clearly demonstrates the “how-tos” of effectively managing a healthcare organization. It describes how to negotiate the different perspectives of clinicians and administrators by offering a common platform for building competitive advantage. To bring the cultural context of a healthcare organization to life, the book engages students with a series of short vignettes of a fictitious healthcare organization as it strives to achieve the status of a highly reliable organization. Integrated throughout are a variety of tools and quantitative techniques with step-by-step instructions to assist in problem solving and process improvements. Also included are mind maps linking competitive priorities and concepts, quick-reference icons, dashboards displaying measurement and process tracking, and boxed features. Several project ideas, team assignments, and creative thinking exercises are proposed. A comprehensive Instructor Packet and online tutorials further enhance the book’s outstanding value. Key Features: Includes mind maps to connect competitive priorities, concepts, and tools Provides an extensive tool kit for problem solving and process improvements Presents icons throughout the text to emphasize competitive priorities and tool coverage Emphasizes measurement with dashboards and includes data files for statistical process control, queuing, and simulation Demonstrates human dynamics and organizational challenges through realistic vignettes Presents boxed features of frequently asked questions an real-world implementations of concepts Provides comprehensive Instructor Packet and online tutorials
Author: OECD
Publisher: OECD Publishing
ISBN: 9264805907
Category :
Languages : en
Pages : 447
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Book Description
This volume, developed by the Observatory together with OECD, provides an overall conceptual framework for understanding and applying strategies aimed at improving quality of care. Crucially, it summarizes available evidence on different quality strategies and provides recommendations for their implementation. This book is intended to help policy-makers to understand concepts of quality and to support them to evaluate single strategies and combinations of strategies.
Author: Dr Ira J Haimowitz
Publisher: Gower Publishing, Ltd.
ISBN: 1409459039
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
Author: Jeff Hunter
Publisher: Catalysis
ISBN: 0984884890
Category : Medical
Languages : en
Pages : 200
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Book Description
At a time of unprecedented healthcare industry turmoil and growing inroads by competitors from CVS to Amazon, hospital CEOs and senior leaders need an innovative, comprehensive approach to strategic thinking. In Patient-Centered Strategy, Jeff Hunter, a leading healthcare strategic planner for more than 40 years, describes a powerful new system for strategy formulation one that derives value from an in depth understanding of patients needs, and unites senior leaders with frontline caregivers in the creative process. He helps you identify your current strategic issues, formulate solutions, and then determine What must be true to solve problems and explore opportunities. Patient-Centered Strategy describes proven techniques on how to test your solutions quickly and then deploy the results effectively throughout your entire organization for sustained transformation. Jeff shows senior executives: How to shed outdated mental models of strategic planning that inhibit creative thinking and behavior How to discover unmet needs, then create unique and meaningful value for customers How to connect with frontline caregivers in the discovery and creative process How to put real strategy back into strategy deployment How to make meaningful choices to reduce institutional overburden How to use scientific problem-solving to create solutions How to conduct small scale experiments that lead to large-scale transformation How to model the learning process to create more value faster How to use visual management and leader standard work to stay aligned and focused Patient-Centered Strategy is also a powerful story of personal change, tracing Jeff s journey from a conventional planner to an innovative practitioner on the cutting edge of 21st century strategic thinking.
