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Author: Homer L. Hall
Publisher: The Rosen Publishing Group, Inc
ISBN: 9781404218314
Category : Language Arts & Disciplines
Languages : en
Pages : 356
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Book Description
Includes a brief history of American journalism and discusses the duties of a journalist, styles of writing, the parts of a newspaper, newspaper and yearbook design, photography, and careers in journalism.
Author: Staff of the New York Post
Publisher: Harper Collins
ISBN: 0061340715
Category : Humor
Languages : en
Pages : 212
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Book Description
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Author: John Deming
Publisher: Indolent Books
ISBN: 9781945023101
Category :
Languages : en
Pages : 100
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Book Description
John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.
Author: Dovid Lichtenstein
Publisher:
ISBN: 9780692858714
Category : Jewish law
Languages : en
Pages : 477
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Book Description
What is the right to privacy in halacha? When can DNA be used as halachic evidence? How should we treat members of the community who were convicted of crimes? Why can't one steal a kidney to save his life? Is it permitted to kill a terrorist who has been neutralized? Will the imminent arrival of genetically modified meat and fish present a kashrus crisis? -- In addition, the book includes interviews of leading poskim on many of the subjects discussed, including Rav Dovid Cohen, Rav Moshe Heinemann, Rav Doniel Neustadt, Rav Moshe Sternbuch, Rav Asher Weiss, and Rav Mordechai Willig.--
Author: James Maloney
Publisher: Hachette UK
ISBN: 1780335350
Category : Language Arts & Disciplines
Languages : en
Pages : 231
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Book Description
Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).
Author: Robert Boduch
Publisher:
ISBN: 9780981180724
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Author: Homer L. Hall
Publisher: The Rosen Publishing Group, Inc
ISBN: 9781404218314
Category : Language Arts & Disciplines
Languages : en
Pages : 356
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Book Description
Includes a brief history of American journalism and discusses the duties of a journalist, styles of writing, the parts of a newspaper, newspaper and yearbook design, photography, and careers in journalism.
Author: Colin Macfarlane
Publisher: Routledge
ISBN: 1136507604
Category : Education
Languages : en
Pages : 194
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Book Description
Hit the Headlines charts out a series of fun and inspiring, cross-curricular journalism workshops that enhance key skills and confidence in areas such as: Writing and editing. Critical assessment. Interviewing and observation. Mental flexibility and resourcefulness. Role-playing and teamwork. This book will enable teachers of 9 – 15 year-olds to involve their students in a number of effective and well-tested exercises, games and scenarios, which will encourage them into enthusiastically seeking out and gaining further knowledge in areas such as news, journalism, social issues, IT, data assessment, ‘intelligent observation’, and enhanced questioning and listening. This is ‘organic learning’ at its best! An introduction to the theory behind the book summarises short and long term learning outcomes which your students can achieve through these methods, explaining why scenarios which feel ‘real’ can immerse students and inspire them to achieve greater proficiency. The author also flags up particular aspects of the book which encourage readers to read and use it systematically, as well as to take on specific challenges themselves in order to better assist their students in the writing and editing challenges it contains. Practical photocopiable templates for many chapters are provided, which can be used as classroom (and out-of classroom) exercises, examples and solutions to exercises. Through these engrossing journalistic scenarios, students will learn how to critically assess levels of ‘interest and importance’ of diverse facts, and so begin to understand that report or presentation writing of any sort involves sequencing a critical balance between these two factors. Readers and users of this book can go on to customise their own scenarios, drawing on the stimulating techniques outlined to improve their students’ factual writing and related thinking skills. In particular, classroom teachers in primary, middle and secondary schools and all literacy co-ordinators will find this book extremely useful, as well as students studying for PGCEs and NQTs.
Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author: Joanna Wiebe
Publisher: CH Publishing
ISBN: 1738697428
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.
Author: Steve Whiddett
Publisher: Troubador Publishing Ltd
ISBN: 1784621234
Category : Self-Help
Languages : en
Pages : 184
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Book Description
It’s not just the people in the news that do bad and stupid things. Media headlines would have us believe that bad people do bad things and stupid people do stupid things. But we have all suffered headaches that we did not intend to create and we have all suffered from headaches that others created for us. What if bad and stupid things happen just because normal people do what normal people do? Could there be influences in situations that contribute to people doing bad or stupid things? Headlines and headaches often happen without malice and regardless of knowledge or skills. They happen when normal people use normal human processes to deal with their situations. The processes we use have helped us evolve and survive for thousands of years but the less we understand them, the more they seem to let us down in modern day situations. If we understand how bad and stupid things happen, could we avoid doing bad and stupid things? Could we even prevent bad and stupid situations and make them less painful and more valuable? Using everyday language and real world examples, Steve Whiddett takes us behind some very public headlines and some very real everyday headaches. Headlines, Headaches and the Human Conditionprovides insights into situations and the human condition, which will help you change your own situations. It is a book that we can all use to make situations more manageable and more productive for ourselves, for organisations and for society.
