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Author: Mitch Bergeron
Publisher: Motorbooks International
ISBN: 0760361908
Category : Transportation
Languages : en
Pages : 293
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Book Description
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
Author: Mitch Bergeron
Publisher: Motorbooks International
ISBN: 0760361908
Category : Transportation
Languages : en
Pages : 293
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Book Description
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
Author: Jean Davidson
Publisher:
ISBN: 9781610603997
Category : Transportation
Languages : en
Pages : 284
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Book Description
Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel. This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker. Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.
Author: Willie G. Davidson
Publisher: Bulfinch
ISBN: 0821228196
Category : Harley-Davidson motorcycle
Languages : en
Pages : 294
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Book Description
Sumptuous official 100th anniversary book. The inside story told for the first time by the grandson of the founder.
Author: Clyde Fessler
Publisher: Simon and Schuster
ISBN: 1621534227
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Tod Rafferty
Publisher: Crestline
ISBN: 0760303266
Category : Harley-Davidson motorcycle
Languages : en
Pages : 168
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Book Description
Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903.
Author: Aaron Frank
Publisher: Motorbooks
ISBN: 0760360715
Category : Transportation
Languages : en
Pages : 232
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Book Description
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
Author: Hugo Wilson
Publisher: Dorling Kindersley Ltd
ISBN: 0241551331
Category : Transportation
Languages : en
Pages : 216
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Book Description
Celebrate more than a century of Harley-Davidson history with this definitive e-guide. Ultimate Harley-Davidson tells the story of the world's greatest motorcycle marque - from its origins in a backyard shed to the international company it is today. Gloriously illustrated gallery spreads showcase more than 70 of the best Harleys ever built, highlighting and exploring their defining features. Spectacular close-ups of key engines explain how the classic Harleys ran, while an updated catalogue of every production model provides technical data and key specs for each bike - including racing models, special one-offs, and limited-edition production runs. From the early bikes and their key innovations to the v-rods and sports bikes of recent years, it is the complete guide for lovers of this American classic. Whether you're an easy rider or born to be wild, there is only one Harley-Davidson, and this is the book for you.
Author: Herbert Wagner
Publisher: Schiffer Pub Limited
ISBN: 9780887408946
Category : Antiques & Collectibles
Languages : en
Pages : 184
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Book Description
Relive the golden age of Milwaukee motorcycling with this unique book that goes beyond the rest. Read intimate accounts from company officials, dealers, and riders of classic Harley Davidson motorcyles of the 1930s. Hundreds of period photographs from private collections and massive text trace the development of the H-D Big Twin from the sidevalve VL to the '61 and '74 models, and the legendary Knucklehead. Experience the Milwaukee motorcycle scene from the men and women who lived it.
Author: Voyageur Voyageur Press
Publisher: Voyageur Press
ISBN: 9781610604024
Category : Transportation
Languages : en
Pages : 164
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Book Description
Millions of loyal Harley fans can’t be wrong. With their distinctive styling and sound, Harley-Davidson motorcycles have won the hearts of people--from all walks of life and from all over the world. "Harley-Davidson: The Good, the Bad, and the Legendary" captures just what it is about Harleys that make them so popular. This anthology is a tribute not only to this legendary piece of machinery, but also to the stories, history, and lifestyle behind its rise as the world’s most popular bike. If you’re still in awe of that first Harley, still riding and wrenching on Harleys, or still dreaming Harleys, then this book is for you.
Author: Shaun Barrington
Publisher:
ISBN: 9781856279871
Category : Harley-Davidson (Motorcycle) - History
Languages : en
Pages : 256
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Book Description
Tells the story of the world's most famous motorcycle from the days of the Silent gray fellow to the latest XL Cafe racer 1000.
