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Author: Jörn Hurtienne
Publisher: Bis Publishers
ISBN: 9789063695934
Category : Advertising
Languages : en
Pages : 304
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Book Description
We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Author: Jörn Hurtienne
Publisher: Bis Publishers
ISBN: 9789063695934
Category : Advertising
Languages : en
Pages : 304
Get Book Here
Book Description
We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 9780226468006
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Randy Pausch
Publisher:
ISBN: 9780340978504
Category : Cancer
Languages : en
Pages : 0
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Book Description
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Author: Lee Crutchley
Publisher: Penguin
ISBN: 039917298X
Category : Self-Help
Languages : en
Pages : 162
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Book Description
Author and illustrator Lee Crutchley brings his lively interactive approach to a little-discussed but very common issue: the struggle with depression and anxiety. Through a series of supportive, surprising, and engaging prompts, HOW TO BE HAPPY (OR AT LEAST LESS SAD) helps readers see things in a new light, and rediscover simple pleasures and everyday joy…or at least feel a little less sad. By turns a workbook, trusted friend, creative outlet, security blanket, and secret diary, the pages of this book will offer solace, distraction, engagement, a fresh perspective, and hopeful new beginnings—for readers of all ages and walks of life.
Author: Barbara Dancygier
Publisher: Cambridge University Press
ISBN: 1107782775
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This lively introduction to figurative language explains a broad range of concepts, including metaphor, metonymy, simile, and blending, and develops new tools for analyzing them. It coherently grounds the linguistic understanding of these concepts in basic cognitive mechanisms such as categorization, frames, mental spaces, and viewpoint; and it fits them into a consistent framework which is applied to cross-linguistic data and also to figurative structures in gesture and the visual arts. Comprehensive and practical, the book includes analyses of figurative uses of both word meanings and linguistic constructions. • Provides definitions of major concepts • Offers in-depth analyses of examples, exploring multiple levels of complexity • Surveys figurative structures in different discourse genres • Helps students to connect figurative usage with the conceptual underpinnings of language • Goes beyond English to explore cross-linguistic and cross-modal data
Author: Jennifer Dukes Lee
Publisher: NavPress
ISBN: 1496414756
Category : Religion
Languages : en
Pages : 305
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Book Description
Would you like to be happier? No matter who you are or how you feel, chances are you would answer yes. And Jennifer Dukes Lee was no different. For years, she wrestled with a constant nagging sense that she wasn’t as happy as she could be. At the same time, she felt guilty for wanting something so “shallow.” After all, doesn’t God only care that we find joy in our circumstances? Or is it possible that God really does want us to be happy? Determined to get answers, Jennifer embarked on a quest to find out whether our happiness matters to God and, if so, how to pursue it in a way that pleases him. In The Happiness Dare, you’ll learn what she discovered, including how to: Understand the five happiness styles and maximize yours Overcome the four biggest obstacles that stand in the way of your happiness Find your happiness sweet spot—the place, relationship, or activity that gives you the greatest sense of well-being Discover what you can do in just five minutes a day to be happier Will you take the dare? Join Jennifer in the pursuit of your truest, most satisfied, and most faith-filled self.
Author: Marius Ion Benţa
Publisher: Routledge
ISBN: 1351811797
Category : Social Science
Languages : en
Pages : 179
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Book Description
This book offers a theoretical investigation into the general problem of reality as a multiplicity of ‘finite provinces of meaning’, as developed in the work of Alfred Schutz. A critical introduction to Schutz’s sociology of multiple realities as well as a sympathetic re-reading and reconstruction of his project, Experiencing Multiple Realities traces the genesis and implications of this concept in Schutz’s writings before presenting an analysis of various ways in which it can shed light on major sociological problems, such as social action, social time, social space, identity, or narrativity.
Author: Lory Britain
Publisher: Free Spirit Publishing
ISBN: 1631983075
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
This friendly picture book helps young children make sense of mixed-up emotions. Happy, and also sad. Excited, but nervous too. Feeling friendly, with a little shyness mixed in. Mixed feelings are natural, but they can be confusing. There are different kinds of happy—the quiet kind and the “noisy, giggly, jump and run” kind. And there are conflicting feelings, like proud and jealous, frustrated and determined. With gentle messaging and charming illustrations, a little girl talks about her many layered feelings, ultimately concluding, “When I have more than one feeling inside me, I don’t have to choose just one. I know that all my feelings are okay at the same time.” A special section for adults presents ideas for helping children explore their emotions, build a vocabulary of feeling words, know what to do if they feel overwhelmed, and more.
Author: Tom Grimwood
Publisher: Rowman & Littlefield
ISBN: 1786614014
Category : Philosophy
Languages : en
Pages : 231
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Book Description
Since the birth of modernity, Western thought has been at war with clichés. The association of philosophical and cultural integrity with originality, and the corresponding need for invention and novelty, has been a distinct concern of a whole spectrum of ideas and movements, from Nietzsche’s polemics against the ‘herd’, the ‘shock of the new’ of the artistic avant-garde, the Frankfurt School’s critique of mass culture, to Orwell’s defence of political dialogue from ‘dying metaphors’. This book is the first examination of the cliché as a philosophical concept. Challenging the idea that clichés are lazy or spurious opposites to genuine thinking, it instead locates them as a dynamic and contestable boundary between ‘thought’ and ‘non-thought’. The book unpacks the constituent phenomena of clichés – repetition, circulation, the readymade, same-ness – through readings of ‘anti-philosophical’ thinkers such as Nietzsche, Kierkegaard, Paulhan, de Certeau, Derrida, Sloterdijk, Badiou and Groys. In doing so, the book critically articulates the techniques and technologies through which the boundary between ‘thought’ and ‘non-thought’ is formed in modern Western philosophy. Rejecting the idea that clichés should be dismissed out of hand on normative frameworks of ‘good’ and ‘bad’ thinking, or ‘new’ and ‘old’ ideas, it instead interrogates the material, cultural and archival ground on which these frameworks are built.
Author: Allie Brosh
Publisher: Simon and Schuster
ISBN: 1451666187
Category : Humor
Languages : en
Pages : 288
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Book Description
#1 New York Times Bestseller “Funny and smart as hell” (Bill Gates), Allie Brosh’s Hyperbole and a Half showcases her unique voice, leaping wit, and her ability to capture complex emotions with deceptively simple illustrations. FROM THE PUBLISHER: Every time Allie Brosh posts something new on her hugely popular blog Hyperbole and a Half the internet rejoices. This full-color, beautifully illustrated edition features more than fifty percent new content, with ten never-before-seen essays and one wholly revised and expanded piece as well as classics from the website like, “The God of Cake,” “Dogs Don’t Understand Basic Concepts Like Moving,” and her astonishing, “Adventures in Depression,” and “Depression Part Two,” which have been hailed as some of the most insightful meditations on the disease ever written. Brosh’s debut marks the launch of a major new American humorist who will surely make even the biggest scrooge or snob laugh. We dare you not to. FROM THE AUTHOR: This is a book I wrote. Because I wrote it, I had to figure out what to put on the back cover to explain what it is. I tried to write a long, third-person summary that would imply how great the book is and also sound vaguely authoritative—like maybe someone who isn’t me wrote it—but I soon discovered that I’m not sneaky enough to pull it off convincingly. So I decided to just make a list of things that are in the book: Pictures Words Stories about things that happened to me Stories about things that happened to other people because of me Eight billion dollars* Stories about dogs The secret to eternal happiness* *These are lies. Perhaps I have underestimated my sneakiness!
