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Author: Jörn Hurtienne
Publisher: Bis Publishers
ISBN: 9789063695934
Category : Advertising
Languages : en
Pages : 304
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Book Description
We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Author: Jörn Hurtienne
Publisher: Bis Publishers
ISBN: 9789063695934
Category : Advertising
Languages : en
Pages : 304
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Book Description
We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Author: Lory Britain
Publisher: Free Spirit Publishing
ISBN: 1631983075
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
This friendly picture book helps young children make sense of mixed-up emotions. Happy, and also sad. Excited, but nervous too. Feeling friendly, with a little shyness mixed in. Mixed feelings are natural, but they can be confusing. There are different kinds of happy—the quiet kind and the “noisy, giggly, jump and run” kind. And there are conflicting feelings, like proud and jealous, frustrated and determined. With gentle messaging and charming illustrations, a little girl talks about her many layered feelings, ultimately concluding, “When I have more than one feeling inside me, I don’t have to choose just one. I know that all my feelings are okay at the same time.” A special section for adults presents ideas for helping children explore their emotions, build a vocabulary of feeling words, know what to do if they feel overwhelmed, and more.
Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 9780226468006
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Richard S Bolan
Publisher: Routledge
ISBN: 131530919X
Category : Architecture
Languages : en
Pages : 473
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Book Description
Urban Planning’s Philosophical Entanglements explores the long-held idea that urban planning is the link in moving from knowledge to action. Observing that the knowledge domain of the planning profession is constantly expanding, the approach is a deep philosophical analysis of what is the quality and character of understanding that urban planners need for expert engagement in urban planning episodes. This book philosophically analyses the problems in understanding the nature of action — both individual and social action. Included in the analysis are the philosophical concerns regarding space/place and the institution of private property. The final chapter extensively explores the linkage between knowledge and action. This emerges as the process of design in seeking better urban communities — design processes that go beyond buildings, tools, or fashions but are focused on bettering human urban relationships. Urban Planning’s Philosophical Entanglements provides rich analysis and understanding of the theory and history of planning and what it means for planning practitioners on the ground.
Author: M. Degani
Publisher: Springer
ISBN: 113747159X
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.
Author: Alec Basson
Publisher: Mohr Siebeck
ISBN: 9783161488542
Category : Religion
Languages : en
Pages : 304
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Book Description
In this book, Alec Basson examines the divine metaphors in a selection of biblical Hebrew Psalms of Lamentation from a cognitive-anthropological perspective. The study signals a move beyond the more traditional approaches to the Psalms and argues that the textual information in these poems is more than literary information as such; it is also a cognitive representation of the psalmist's world. The divine portrayals arise from the supplicant's cognitive organisation and utilisation of cultural information, which include the everyday experiences. In situations of affliction, the poet employs various cognitive strategies viz. cultural models, image-schemas and conceptual metaphors as a means of portraying the deity. The exploration illustrates the link between the psalmist's cultural experience, cognitive construal of reality and the metaphorical representations. The utilisation of the different cognitive tools gives rise to new and recurring images of the deity and accounts for the multiple depictions of Yahweh. The investigation arrives at the conclusion that, to appreciate fully the divine metaphors used in the Psalms of Lamentation, one has to examine the cognitive world of the poet.
Author: René Dirven
Publisher: Walter de Gruyter
ISBN: 3110173743
Category : Cognitive grammar
Languages : en
Pages : 621
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Book Description
The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Author: George Lakoff
Publisher: BRILL
ISBN: 9004325301
Category : Language Arts & Disciplines
Languages : en
Pages : 285
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Book Description
Ten Lectures on Cognitive Linguistics presents ten lectures, in both audio and transcribed text, given by George Lakoff in Beijing in April 2004. Lakoff gives an account of the background of cognitive linguistics, and basic mechanisms of thought, grammar, neural theory of language, metaphor, implications for Philosophy, and political linguistics. He does so in a manner that is accessible for anyone, including undergraduate level students and a general audience. With the massive experience of being a linguist for over 50 years, and being one of the founding fathers of the field, George Lakoff is one of the best possible experts to introduce Cognitive Linguistics to anyone. The lectures for this book were given at The China International Forum on Cognitive Linguistics in April 2004.
Author: William A. Stahl
Publisher: Wilfrid Laurier Univ. Press
ISBN: 155458793X
Category : Social Science
Languages : en
Pages : 199
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Book Description
Our ancestors saw the material world as alive, and they often personified nature. Today we claim to be realists. But in reality we are not paying attention to the symbols and myths hidden in technology. Beneath much of our talk about computers and the Internet, claims William A. Stahl, is an unacknowledged mysticism, an implicit religion. By not acknowledging this mysticism, we have become critically short of ethical and intellectual resources with which to understand and confront changes brought on by technology.
Author: Murray Knowles
Publisher: Psychology Press
ISBN: 0415278007
Category : Language Arts & Disciplines
Languages : en
Pages : 186
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Book Description
Presenting a first-class and much needed introduction to the theory and applications of metaphor in text analysis, Introducing Metaphor affords students a clear, coherent overview of important issues in this widely studied area.
