Author: Novelli, Marina
Publisher: Edward Elgar Publishing
ISBN: 1839100184
Category : Social Science
Languages : en
Pages : 469
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Book Description
This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.
Author: Marina Novelli
Publisher: Edward Elgar Publishing
ISBN: 9781839100178
Category :
Languages : en
Pages : 464
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Book Description
This Handbook provides critical analyses of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter critically reflects on niche tourism trends, successes and/or failures, and the challenges and opportunities that face destinations around the world that pursue tourism as a vehicle for sustainable development. A blend of academic and practitioner contributors provides a balance of theoretical, conceptual and empirical elaborations on the topic, with case studies from across the globe. The Handbook covers a broad range of critical thematic areas, including: nature-based tourism, rural tourism, heritage and culture based tourism, dark tourism, spiritual, religious and wellness tourism, and social and inclusive tourism. Chapters also examine the latest developments in niche tourism, including the impact of Covid-19. This invigorating and comprehensive study of niche tourism will benefit sustainable tourism and niche tourism scholars, as well as tourism researchers more broadly. It will also be useful to policy makers and tourism practitioners seeking a better understanding of this increasingly important field.
Author: Marina Novelli
Publisher: Routledge
ISBN: 113637616X
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Author: Tevfik Dalgic
Publisher: Psychology Press
ISBN: 9780789023308
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Christine Lundberg
Publisher: Routledge
ISBN: 1317193415
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
This handbook provides a comprehensive overview and holistic analysis of the intersection between tourism and popular culture. It examines current debates, questions and controversies of tourism in the wake of popular culture phenomena and explores the relationships between popular culture, globalization, tourism and mobility. In addition, it offers a cross-disciplinary, cutting edge review of the character of popular cultural production and consumption trends, analyzing their consequences for tourism, spatial strategies and destination competitiveness. The scope of the volume encompasses various expressions of popular culture such as cinema, TV shows, music, literature, sports and heritage. Featuring a mix of theoretical and empirical chapters, the handbook problematizes and conceptualizes the ties and clusters of popular cultural actors, thereby positioning tourism within the wider context of creative economies, cultural planning and multimodal technologies. Written by an international team of academics with expertise in a range of disciplines, this timely book will be of interest to researchers from a variety of subjects including tourism, events, geography, cultural studies, fandom research, political economy, business, media studies and technology.
Author: Chris Cooper
Publisher: SAGE
ISBN: 1526444496
Category : Business & Economics
Languages : en
Pages : 1629
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Book Description
The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Author: Saurabh Kumar Dixit
Publisher: Routledge
ISBN: 1351375946
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.
Author: Art Weinstein
Publisher: Routledge
ISBN: 1136419888
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936191
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Dallen Timothy
Publisher: Routledge
ISBN: 1317229231
Category : Business & Economics
Languages : en
Pages : 731
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Book Description
The Routledge Handbook on Tourism in the Middle East and North Africa examines the importance of tourism as a historical, economic, social, environmental, religious and political force in the Middle East and North Africa (MENA). It highlights the ecological and resource challenges related to water, desert environments, climate change and oil. It provides an in-depth analysis of the geopolitical conditions that have long determined the patterns of tourism demand and supply throughout the region and how these play out in the everyday lives of residents and destinations as they attempt to grow tourism or ignore it entirely. While cultural heritage remains the primary tourism asset for the region as a whole, many new types of tourisms are emerging, especially in the Arabian Gulf region, where hyper-development is closely associated with the increasingly prominent role of luxury real estate and shopping, retail, medical tourism, cruises and transit tourism. The growing phenomenon of an expatriate workforce, and how its segregation from the citizenry creates a dual socio-economic system in several countries, is unmatched by other regions of the world. Many indigenous people of MENA keep themselves apart from other dominant groups in the region, although these social boundaries are becoming increasingly blurred as tourism, being one socio-economic force for change, has inspired many nomadic peoples to settle into towns and villages and rely more on tourists for their livelihoods. All of these issues and more shape the foundations of this book. This Handbook is the first of its kind to examine tourism from a broad regional and inclusive perspective, surveying a broad range of social, cultural, heritage, ecological and political matters in a single volume. With a wide range of contributors, many of whom are natives of the Middle East and North Africa, this Handbook is a vital resource for students and scholars interested in Tourism, Middle East Studies and Geography.
