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Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
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Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
Get Book Here
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Author: John Hargrave
Publisher: Simon and Schuster
ISBN: 1501105663
Category : Body, Mind & Spirit
Languages : en
Pages : 240
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Book Description
Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.
Author: Emmanuele Landini
Publisher: Landini Publishing International
ISBN:
Category : Self-Help
Languages : en
Pages : 72
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Book Description
Imagine yourself lying in a silent room. Around you, there is stillness, yet within you, an invisible current flows. It is a moment of deep peace, where every worry and doubt melts away. In that instant, you feel a profound connection to everything around you, as if the entire universe is in sync with your thoughts and desires. It is love that envelops you, transforming you, making possible what just moments before seemed unimaginable. This was my first conscious experience of manifestation. I clearly remember the moment when, holding my son—then so small and innocent—the world seemed to stand still. It was a difficult time, filled with uncertainties and worries, but in that instant, everything I desired crystallized with absolute clarity: I wanted well-being for my family, a better life for my son. This desire was not driven by ego, but by the deepest love I had ever felt. The next day, reality began to respond. Opportunities that had seemed impossible until then appeared, and in less than a month, everything had changed. From that moment on, I understood that the true power of manifestation doesn't lie in the rational mind, but in the heart. When we desire with pure love, without attachment to the outcome, the universe responds in ways that defy all logic. In this book, I want to share with you what I have learned. I want to show you how you can hack the "simulation" we call reality, using love as the main tool to manifest your truest desires. It's not about complicated techniques or magical formulas, but about a natural and truthful process that you can activate with the right awareness. If you've ever felt deep within you that there is something more, that the reality you live in can be shaped, then this book is for you.
Author: Marcus Sachs
Publisher: Elsevier
ISBN: 0080476996
Category : Computers
Languages : en
Pages : 356
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Book Description
The wonders and advantages of modern age electronics and the World Wide Web have also, unfortunately, ushered in a new age of terrorism. The growing connectivity among secure and insecure networks has created new opportunities for unauthorized intrusions into sensitive or proprietary computer systems. Some of these vulnerabilities are waiting to be exploited, while numerous others already have. Everyday that a vulnerability or threat goes unchecked greatly increases an attack and the damage it can cause. Who knows what the prospects for a cascade of failures across US infrastructures could lead to. What type of group or individual would exploit this vulnerability, and why would they do it? "Inside the Mind of a Criminal Hacker" sets the stage and cast of characters for examples and scenarios such as this, providing the security specialist a window into the enemy's mind - necessary in order to develop a well configured defense. Written by leading security and counter-terrorism experts, whose experience include first-hand exposure in working with government branches & agencies (such as the FBI, US Army, Department of Homeland Security), this book sets a standard for the fight against the cyber-terrorist. Proving, that at the heart of the very best defense is knowing and understanding your enemy.* This book will demonstrate the motives and motivations of criminal hackers through profiling attackers at post attack and forensic levels. * This book is essential to those who need to truly "know thy enemy" in order to prepare the best defense.* . The breadth of material in "Inside the Criminal Mind" will surprise every security specialist and cyber-terrorist buff of how much they do and (more importantly) don't know about the types of adversaries they stand to face.
Author: Mike Myatt
Publisher: John Wiley & Sons
ISBN: 1118817354
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.
Author: Karin Tydén
Publisher: Morgan James Publishing
ISBN: 1631955276
Category : Self-Help
Languages : en
Pages : 156
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Book Description
Independent Press Award Winner, Mind Hacking for Rebels guides readers on an exciting journey into their subconscious operating system, The Matrix. With Mind Hacking for Rebels, readers learn how they, with small adjustments, can crush their inner limitations and gain access to their own POWER and FREEDOM. It includes smart and simple #mindhacks, so they can use more of their potential. Mind Hacking for Rebels also teaches how to hack one’s subconscious programming that controls up to ninety-five percent of their day and how to take command of their brain and life. Mind Hacking for Rebels shows how to overcome fears, stop inner saboteur, remove doubts and be one’s own best friend in order to maximize potential. “For those who are ready to be a rebel, do as thousands of clients and course participants have done and learn effective #mindhacks from one of Europe’s sharpest Mind Hackers.” —Karin Tydén
Author: Nick Cano
Publisher: No Starch Press
ISBN: 1593276699
Category : Computers
Languages : en
Pages : 305
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Book Description
You don’t need to be a wizard to transform a game you like into a game you love. Imagine if you could give your favorite PC game a more informative heads-up display or instantly collect all that loot from your latest epic battle. Bring your knowledge of Windows-based development and memory management, and Game Hacking will teach you what you need to become a true game hacker. Learn the basics, like reverse engineering, assembly code analysis, programmatic memory manipulation, and code injection, and hone your new skills with hands-on example code and practice binaries. Level up as you learn how to: –Scan and modify memory with Cheat Engine –Explore program structure and execution flow with OllyDbg –Log processes and pinpoint useful data files with Process Monitor –Manipulate control flow through NOPing, hooking, and more –Locate and dissect common game memory structures You’ll even discover the secrets behind common game bots, including: –Extrasensory perception hacks, such as wallhacks and heads-up displays –Responsive hacks, such as autohealers and combo bots –Bots with artificial intelligence, such as cave walkers and automatic looters Game hacking might seem like black magic, but it doesn’t have to be. Once you understand how bots are made, you’ll be better positioned to defend against them in your own games. Journey through the inner workings of PC games with Game Hacking, and leave with a deeper understanding of both game design and computer security.
Author: Jason Soh
Publisher:
ISBN: 9781704759937
Category :
Languages : en
Pages : 120
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Book Description
Have you ever wonder, why some individual just seems to be able to achieve what they want in life, one after the other. As compared to you, you are still where you are today, still wondering why you just can't be like them and keep achieving the things you want in life. These people knew the secret. It's not rocket science but these people truly know the blueprint and strategies to achieve anything that they set out to be and THIS SECRET, we called it the "MIND HACKING".This book is not going to be anything like other self-help books.It contains a full 10 stage journey that slices off the mind of the most successful people and implants their mind into yours. You can use it immediately to achieve anything you want out of your life! No longer will your family, friends or even your own subconscious mind tells you the hundreds of excuses that prevent you from achieving the things you truly desire in life...It might sound a little crazy.But you will be able to feel it, you will understand.You will truly learn what it takes to achieve anything that you want in life.Here Is A Summary of What You Will Get:1. Learn the #1 most powerful secret to unlocking the true potential of your subconscious mind. For once you understood the secret, you will have unwavering conviction to achieve what your heart truly desires.2. Your mind will literally become bulletproof to all negativity - your haters will have no influence at all over you. 3. The truth about the law of attraction and why it will works for you or against you, whether you like it or not.4. The quickest way to shortcut your way towards achieving what you want... and you'be amazed at how simple it is! 5. How to take full control over the little voices inside your head, and command it to give you the power to help you achieve anything that you desire... 6. Discover your true personality type and use that to your advantage, and not your weaknesses. (and why it will help you make breakthroughs you've never thought possible!7. Learn what "Self-Love" is, and why it's incremental to your growth and towards your journey of self-discovery. 8. Harness the power of defeat: Your most powerful life teacher. Failure is inevitable in your journey to success, but it is the greatest teacher of all which will serve your greatest growth. 9. The amazing technique that you can use at any given time to re-evaluate your goals and dreams, and how it can help you become better at achieving your goals. Just imagine for a second, what would your life be like if you really knew how to strengthen your mind and reconnect it to success and victory? Maybe by then, you're already going to have a great career or business...You're going to have a wonderful relationship...Having a wonderful circle of friends...Being able to afford a dream car or a dream home...Being able to go on a quick vacation to the place you've always dreamed of...Or maybe you can help the people you truly worry about...But just hang on for a second. I think it really takes a lot of effort for you to be here today, and I know it wasn't just a coincidence. You've agreed once and for all that you want to change your life today.P.S. -With PROVEN and TEST STRATEGIES, and with a comprehensive chapter on the implant and reprogram your mind into success and victory, you literally have everything you need to start making a difference in your life.
Author: Mike Myatt
Publisher: John Wiley & Sons
ISBN: 1118817419
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.
Author: Bill Jensen
Publisher: Penguin
ISBN: 1101443499
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company's database to give them the reports they needed in one third of the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure at the office. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures. These things are killing us. Frustrating? Hell, yes. But take heart-there's an army of heroes coming to the rescue. Today's top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction. Consultant Bill Jensen teamed up with hacker Josh Klein to expose the cheat codes that enable people to work smarter instead of harder. Once employees learn how to hack their work, they accomplish more in less time. They cut through red tape and circumvent stupid rules. For instance, Elizabeth's bosses wouldn't sign off on her plan to improve customer service. So she made videotapes of customers complaining about what needed fixing and posted them on YouTube. Within days, public outcry forced senior management to reverse its decision. Hacking Work reveals powerful technological and social hacks and shows readers how to apply them to sidestep bureaucratic boundaries and busywork. It's about making the system work for you, not the other way around, so you can take control of your workload, increase your productivity, and help your company succeed-in spite of itself.
